Rick Jones

What is your go-to #CRO / #UX recommendation? Mine would be "Don't make me think" by Steve Krug. It gets across the idea and methodology of UX clearly and then why CRO is such a strong #growthstrategy for channels. #Digitalmarketingtips #marketing #userexperience #dontmakemethink #marketingbooks

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If you want to learn more about UX, check out our latest Around the Campfire vodcast episode, featuring my colleague and UX expert Katelyn Goerke!

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For decades of working as a freelancer this was the bane of my life, clients wanting designs created before they have any of their content or copy. Now, years later and working in Product Design for a large company it’s still melts my brain just how often people will try to jump right in to trying to design a thing before they have thought about content, copy, or what they want to communicate. Listen to Lizzie. Your words are the most important thing. #contentdesign #cooywriting #productdesign #contentcomesfirst

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Tips Tuesday – What if Google Didn’t Exist, Theme Design Choices Tips this week include: ·       New agency coming soon ·       Update on swapping themes and choices I had to make ·       How bad design hurts SEO and speed ·       Why to go simple with a theme ·       Is Google broken or not? ·       Where folks are searching now ·       Video is key to brand building ·       What if Google didn’t exist? ·       WP 6.6 Beta 2 is out ·       Highlights from the recent WordCamp Europe See it all here https://lnkd.in/gvAvxeBq

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Is your website just now feeling the effects of the March 2024 Google core update? And maybe didn't even know it? ICYMI: This Google update targeted low-quality, often AI-generated, content that is cluttering search results. All of this affects the quality of information users find online, meaning Google had to step in and clean up. With this update, Google aims to reduce spammy content in search drastically by over 40%. The update doesn’t penalize the use of AI in content creation. However, it aims to ensure that content meets the same standards as real/human authors. This means AI-generated content should be informative, accurate, and engaging. Also, it should offer unique perspectives or insights that benefit the user. You may not have felt the impact right away, but a few months later you may notice a trickle down effect on your traffic and/or leads. Recently, We had a client mention that that they have had less leads and form fills since the spring. We took a look at their Analytics dashboard and, sure enough, they have a gradual decline of organic traffic since late spring. With no other changes in their tactics, strategy or partners, we are seeing their specific site feeling the effect of this update related to "low quality" content. Let us know how we can provide copywriting and a content strategy that WON'T be penalized by Search Engines? Andreas Gran is an amazing copywriter and strategist that will add wisdom to the convo. Also, Surroundings Group is happy to take a look at your Analytics Dashboard and have the conversation about how we can help you increase and grow your traffic.

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