Rebecca Ungarino

New from me: The House Judiciary Committee has been intensifying an antitrust probe into the Global Alliance of Responsible Media and its members, which includes major advertisers, agencies, and platforms. The Committee alleges GARM's members have been colluding to defund conservative media. While the ad industry insiders I spoke to felt the allegations were without merit, they are concerned about the chilling effect the probe -- and its numerous document and interview requests -- could have on GARM's work around brand safety and online misinformation. Read more over at Business Insider #garm #brandsafety #advertising #gop https://lnkd.in/ePpYBcRa

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The topic of corrections comes up a lot in comms. There’s some new research on this that is kind of interesting. Here is an excerpt from an article summarizing the findings: “…people generally trust journalists when they confirm claims to be true but are more distrusting when journalists correct false claims. Some linguistics and social science theories suggest that people intuitively understand social expectations not to be negative. Being disagreeable, like when pointing out someone else’s lie or error, carries with it a risk of backlash. We reasoned that it follows that corrections are held to a different, more critical standard than confirmations. Attempts to debunk can trigger doubts about journalists’ honesty and motives. In other words, if you’re providing a correction, you’re being a bit of a spoilsport, and that could negatively affect how you are viewed.” #mediarelations #psychology #sociology #PR

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I spoke with political strategists, comms experts and media insiders about what kind of marketing and media strategies we can expect to see from Kamala Harris' presidential campaign. Key highlights: ➡ The campaign's early embrace of meme culture will help Harris connect with young voters, but the team should be wary of substituting lolz for a well-articulated platform ➡ Harris will do well to appeal to women and Black voters, who have the power to unlock greater momentum for the campaign ➡ The perception that Biden's decision to drop out undercuts the trust of primary voters (and conspiracies about a Democratic 'coup') could prove an early stumbling block for the campaign ➡ Money, money, money: the Harris campaign has already shattered 24-hour fundraising records, and reinvigoration of the Dems' donor base could translate to a more aggressive approach to advertising in battleground states Read my full analysis at The Drum, with commentary from The News Movement's Rebecca Hutson; The Hooligans [An Agency]'s Tim Lim; MDW Communications' Michael Worley; Proven Media Solutions' Dustin Siggins: #kamalaharris #biden #bidenharris24 #trump #donaldtrump #uselection #presidentialelection #politics #uspolitics #politicalcampaign #politicalstrategy #politicalads #politicaladvertising #advertising #marketing #media

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The blush boom is real. Not only is the category a viral mainstay and a steady driver of makeup growth since 2023, per Circana, but it also raked in $58.9 million in revenue on Amazon during the last 12 months, growing at a rate of 39 percent year-over-year. This outpaces not just makeup’s growth of 25 percent during the same period, but also beauty and personal care’s overall sales growth of 30 percent on the platform. Here, a dive into Amazon's burgeoning blush business for WWD: https://lnkd.in/epuuW9y9

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I see where you're coming from, and I agree with your perspective. However, the rise of owned channels has given brands and businesses more control over their narratives, allowing them to bypass traditional #media #gatekeepers and speak directly to their target #audiences. This shift meant that companies can now deliver their messages on their terms, whether or not they captured the attention of #journalists. In many cases, businesses no longer depend on press coverage to get their stories out—they're becoming the masters of their own stories; thanks to the dominance of Meta - Facebook, LinkedIn, Twitter (X - I still will call it Twitter, to be honest), and Google as primary distributors of news content. What’s even more interesting, (at least in the East African Market) is the reversal in dynamics: journalists are increasingly looking to brand websites, social media, and other owned platforms to find #business stories. This shows how much control has shifted into the hands of businesses, and why traditional press releases often feel secondary or supplementary. Unless a story holds significant public interest—where media reach can amplify the message—businesses no longer break back to gain #visibility. So let me say this; the press release model has turned into one small part of many broader, multi-channel communications strategies. But innovative media still rules ( I will tell you why), and when it collapses, we will know. Brandcom Consulting Limited.

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Ask Vivian: The One Question I Always Get (A few thoughts from my Times career advice column; on how to set yourself up for future success in your work.) https://lnkd.in/eVSC2ZFw Q: I joined The Times about a year ago. Although I’m not looking to move up yet, it would be good to know what to do to set myself up for advancement in the newsroom. What would you recommend? A: One of the best things you can do is to be your own advocate. It sounds like a cliché, but it will make an impact in a place like The Times. This is true at any stage of your career, but it’s especially important to get into the habit of doing it early in your time here. We’d all like to believe that our work speaks for itself. But that’s not always going to be the case. If you just published an interesting story or helped put together an incredible graphic, you need to make sure that your best friend isn’t the only person who knows about it. Start by thinking about who you want to showcase your skills to — is it your department head, an editor in another department, or someone on the masthead? Think about who you would want as your advocates and be cognizant about putting yourself forward whenever you interact with people who could have some influence over your career. So, say you’re in a meeting with a higher-level editor you don’t know very well, make sure you participate and contribute something during the meeting — don’t be a wallflower. However you do it, try to do it as organically and as often as you can. This is a numbers game — the more people you know (and who know you and your work), the more likely you’re going to get that next job you want. For many of us, this will feel outside of our comfort zone. I get it, and in fact, I was right there with you when I joined The Times 27 years ago. But I found a way to promote my work in a way that felt authentic and so can you. Here’s how I did it: Whenever I wanted to show my friends something great I’d accomplished, whether it was nailing an interview or getting a story published on A1, I tried to redirect some of that energy and also share it with at least one person beyond my circle. Try it out and see if this approach — which, by the way, works in any part of our organization — makes sense for you. If this still feels out of reach, that’s OK. You can start even smaller. For example, if you run into a manager who you want to connect with, you can approach them with some other topic. Maybe you want to chat about someone else’s story that impressed you that day, or a photograph that you found impactful or a graphic that blew your mind. Regardless of what you want to talk about, find a way to start the conversation. Ask good questions. Show people how you think. Remember, the next time you wrap up something you’re proud of, consider sharing it with someone you want to know, and you’ll be on your way to building a relationship that could pay dividends in the future.

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While there is fear of job displacement due to advancements in artificial intelligence (AI), the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn highlights that AI is not replacing jobs but transforming them. The catch, however, is that many people’s next job might be a role that doesn’t yet exist.

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