Ramona Schindelheim

Backed by solid research we believe in traditional marketing strategies mixes w digital. Here is why.

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Honored to contribute an article to SIE Voices Magazine, published by the Social Impact in Entertainment Society. In a world where content is ubiquitous, the entertainment industry holds a unique power to influence society. Films, television shows, podcasts, and theater productions not only entertain us but often challenge our perspectives, educate us on critical social issues, and inspire us toward action. Media projects have the power to shift culture but, without measuring the social impact of any media projects, we risk losing the opportunity to understand, replicate, and amplify their success. We list four key reasons why measuring social impact in entertainment is crucial. Can you think of any others? #socialimpactinentertainment #media #production #partnersinkind

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The streaming landscape is evolving at a breakneck pace, and it's interesting to see how industry leaders envision its future. The recent NY Times article, "The Future of Streaming (According to the Moguls Figuring It Out)," https://lnkd.in/gTRq3eZ2, dives into the minds of top media executives to predict who will survive, die, thrive, and how they'll do it. As we all know, for those of us in the media and entertainment sectors, staying abreast of these trends is crucial for shaping our strategies and ensuring long-term success. Is Peak TV over? Are we past the second golden age of content? And how does sports fit into all of this?

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The world now has an abundance of tools to help us cut corners. What previously required mindful discussion, skill, time, and attention can now be created instantly with the click of a button for a fraction of the cost. When corners are cut and these "easy-button" works are published for public consumption with little human oversight, we put society, public knowledge, and potentially our history at risk. We stand at a dangerous precipice. We need regulations on a system-wide basis and a clear understanding of disclosure requirements. There need to be rules and penalties when AI use is not disclosed properly. In the same way the food industry is regulated to tell you exactly what is in what you are buying, there should be consistent labels and language across all products. Our knowledge should be treated with the same amount of care as our health. Short of all these tools going away, this is the only way to protect the public. #ai #artificialintelligence #genai #regulation #disclosures #netflix #responsibleai

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The radio business is a thrilling rollercoaster, a mad dash of art, technology, and raw human spirit. It’s about seizing the essence of life, broadcasting stories that hit like a gut punch, and creating moments that linger long after the music fades. Rush’s “Spirit of the Radio” isn’t just a song; it’s our anthem. It screams authenticity, connection, and an unyielding pursuit of excellence. To the talent—embrace the chaos. Channel the “Spirit of the Radio” in everything you do. Be the friendly voice that guides our audience through their daily grind, forging bonds that transcend airwaves. Innovate fearlessly, push the envelope until it tears, and shatter the status quo. Your innovative spirit is what sets us apart and keeps us moving forward. Deliver authentic voices, real stories, and raw connections with burning intensity, and our listeners will follow us to the ends of the earth. In this wild world, the spirit of the radio is our guiding light. It sets us apart, propels us forward, and connects us to our audience’s soul. So, let’s be unapologetically authentic, lead with our hearts as much as our heads, and never lose sight of the madness that fuels our greatness. The airwaves are our canvas—let’s paint them with innovation and raw, unfiltered passion, always remembering that authenticity and innovation are our guiding stars. 

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