“Rachel is a genius when it comes to all things mobile. She was responsible for creating and implementing mobile best practices at iCrossing. She was involved in all aspects of mobile; from pitching mobile, to various client, to working with the DEV team as well as QA to ensure we are coding for and testing against the latest mobile technologies. I worked with Rachel to create and implement our QA Mobile technographics, a living document that is still being at iCrossing today. If the opportunity presents itself, I would love to work with Rachel again!”
Services
Activity
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I am honoured to be part of the jury of The Mediaspace Global Changemakers' Awards, and contribute to evaluate entries related to the Monetisation…
I am honoured to be part of the jury of The Mediaspace Global Changemakers' Awards, and contribute to evaluate entries related to the Monetisation…
Liked by Rachel Pasqua
Experience
Education
Publications
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Mobile Marketing: An Hour a Day (published book)
Wiley Sybex
A step-by-step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and…A step-by-step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.Other authors -
Full list of quotes and bylines from 2011-2017 available @ http://rachelpasqua.com/bylines-and-columns-by-rachel-pasqua/
http://rachelpasqua.com/bylines-and-columns-by-rachel-pasqua/
Honors & Awards
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Judge, 2010 Communication Arts Interactive Design Annual
Communication Arts
Organizations
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The Interactive Advertising Bureau (IAB) | Mobile Center of Excellence
Board Member
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The Interactive Advertising Bureau (IAB) | Mobile Local Committee
Co-Chair
- Present
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