Paul Miller FCIM

Value-based sales promise to give companies a better return on innovations that lead to significant customer benefits – but the approach is notoriously difficult to pull off. Marco Bertini, Oded Koenigsberg, and Todd Snelgrove say we’ve been going about it the wrong way. Companies can’t simply quantify product benefits: they must also learn which benefits are meaningful to a specific customer — and calculate what they are worth to that customer. Check out their new article (https://lnkd.in/eSJ2keHq) for MIT Sloan Management Review to read how firms taking this approach to sales are building long-term customer relationships.

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Here are 8 key findings by Conrad on what the events landscape looks like from Forrester's recent survey on event trends. #B2B #Events

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In marketing, tracking meaningful metrics is absolutely essential, but oftentimes, marketers end up prioritizing metrics that are either shallow, lack real value, fail to provide actionable data, or generally don't contribute to long-term business success. Rob Angell, Adam Sharp, and Tom Chapman put it well: "A well-designed MPM system is not just about tracking performance but about creating a framework that supports continuous improvement and strategic alignment." With your metrics, you should be able to not just extract data, but to create a strategy from the information it provides. #Marketing #Metrics #Growth

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Will Patterson on Clari's latest RevAI product innovations, how B2B teams can optimize the use of AI platforms to capture more revenue, and what the future of AI for revenue teams holds. It's a great read, check it out below: #RunRevenue #AI

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There's nothing quite as fun as spending the day with impressive industry thought leaders like this crew! How fortunate we are to count these visionaries as our clients here at Resonate. Stay tuned for the full story of how they are leveraging rAI by Resonate to accelerate growth #CMO #agencylife #datadriven #customeranalytics #consumerintelligence #humanelement

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🌟 Loved this tip from Oversubscribed by Daniel Priestley on how scarcity drives demand. Limiting supply can boost the perceived value of your product, turning it into an exclusive opportunity. Check it out: https://lnkd.in/gKSjR9h3 #ScarcityEffect #DemandCreation #BusinessGrowth

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CMOs are pivotal in adapting to evolving demands and shaping today’s fast-paced business landscape. They must go beyond traditional brand advocacy and demand generation roles and become customer champions and strategic business influencers. Over the past three years at onsemi, I’ve experienced this transformation firsthand amidst changing market dynamics, advancing digital trends, and rising customer expectations.🚀 Dive deeper into my journey and insights in this article for Fast Company: https://shorturl.at/smuzJ  #Marketing #CMOs #Leadership #weAREonsemi

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How CMOs can keep all the plates in the air while hitting goals Balancing multiple responsibilities is the reality for every CMO. Here are strategies to help you keep everything on track: -) Prioritize Ruthlessly Focus on tasks that align with your core objectives. Delegate or eliminate less critical tasks. -) Leverage Data Use analytics to make informed decisions. Regularly review KPIs to stay aligned with goals. -) Build a Strong Team Hire skilled professionals who can handle diverse tasks. Empower your team with the autonomy to innovate and execute. -) Maintain Consistent Communication Keep all stakeholders informed with regular updates. Foster open channels for feedback and collaboration. -) Stay Agile Be prepared to pivot strategies as market conditions change. Encourage your team to adapt and innovate quickly. How do you manage the grind and keep your team on track?

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