Pablo Slough

Wondering what's new in the world of early-stage innovation research? Katie Sheehan's team has helped many brands use conversational research to better explore unmet needs and whitespace territories, understand their real potential in the market, and refine ideas. Register for the next Reach3 Insights masterclass webinar featuring Katie and Matt Kleinschmit to hear what they're learning and best practices you can use right away: https://lnkd.in/gwrpUxga #innovation #marketresearch #productresearch

33

1 Comment

Smart CMOs are recognizing the value of empowering their teams to use AI & educate their teams on the ways it can be used to drive value. Mediocre CMOs are discounting the technology because they had a mediocre demo in Q2 2023. The technology continues to evolve. The use cases continue to improve. The best will adopt it and drive ROI. It’s that simple really. #marketing

24

7 Comments

In a world of flashy ads and exaggerated claims, the line between ethical marketing and misleading tactics can be razor-thin. My latest article on Medium delves into this complex issue, exploring the responsibility of marketers and the impact on consumer trust. Join the conversation on ethical marketing practices and discover how brands like Dove are reshaping the industry with authenticity and transparency. Read more here: https://lnkd.in/ga4_cpsZ #marketing #advertisements #campaigns #dove #ethicalmarketing

5

https://lnkd.in/g8qBqUm7 Paradigm’s launch promotional video showcases its capabilities, including an example scenario in which a user — in this case, what appears to be a potential Paradigm recruiter — creates a new spreadsheet with the company’s software, then instructs it to look at GitHub for the most productive engineers and list them in order of their activity (most active to least active). Paradigm’s software uses AI agents — built atop proprietary and open-source gen AI models from third parties including OpenAI’s GPT-4o and Meta’s Llama family, according to Fortune — to scour the web for the information the user desires and automatically populate the spreadsheet cells accordingly. “Paradigm is 1000x faster than manual data collection, completing an average of 500 cells per minute.”

1

A common theme in the world of media over the past several years has been fragmentation. The number of advertising platforms that consumers are exposed to grows daily. As a result of this cross-channel environment, the historical metrics for measuring campaign success are insufficient at best and obsolete at worst. Check out some insights on this phenomenon from my team at The Ward Group. #crosschannel #mediaplanning #mediabuying #metrics #analytics #mediastewards ‍‍‍

8

1 Comment