Nicole (Booth) Daly

I've been a little quiet on LinkedIn because this past few days because I've been working on something, dare I say, in stealth mode 👻 Launching my new company: SaaSfluencer 🚀 What it is: An influencer marketing consultancy helping SaaS brands figure out: 🔵 “wtf is going on with B2B influencer marketing?” and, 🔵 “should *I* also be doing it?” and, 🔵 “how would I get started if I wanted to give it a shot?” and, 🔵 “how much does it cost to get started?” Who it's for: 🔴 SaaS founders or marketers aiming to amplify their brand’s presence and attract quality leads. 🔴 Companies who are new to influencer marketing and want to try it out for the first time, OR 🔴 Companies with an existing influencer marketing program who need more support. 🔴 Founders diligently working on building their personal brand, but who know their brand’s presence could use a boost in the meantime from external partners. Know of a SaaS brand looking to pull the influencer lever? Send them my way! https://lnkd.in/eNZ3jqQF And if you're interested in hearing more B2B SaaS marketing insights, follow me Amanda Branson- lot's of good contents and events coming your way! 

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The secret to making big ideas happen is radical collaboration At this years Superbowl Doordash pulled off something that has never been done before To demonstrate the fact they can deliver almost anything they came up with the idea of a promotion at the end of the Superbowl where you could "doordash all the ads" and win everything that was featured in an ad that night That's right, they would deliver a lucky winner every product featured; the cars, the tax software, the phone contracts, the drinks .... not quite sure how they were going to cope with Jesus & RFK but am sure they found a way ..? How do you come up with such a bold idea and then execute something that isn't just creative but a logistical nightmare? Kofi Amoo-Gottfried the CMO of Doordash described it as "radical collaboration" between the in-house team and Wieden Kennedy and described it as leaving your ego at the door, thinking of it as "our thing not my thing" and treating everyone across in-house and the agency as part of the same team. I am a strong believer in the power of partnerships as they enable you to create something so much bigger than you could ever do alone. Working with a different organisation can bring its challenges which is why thinking of it in a radical way makes a lot of sense. What could you achieve if you were radical in your collaboration? Check out the Doordash case study here https://lnkd.in/e9KVuNcW See link to the full episode of Uncensored CMO in the comments Kerry Collinge James M. Andrew Tindall

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🚨🚨IT’S ABOUT TIME 🚨🚨 It is frustrating how slowly (most) brands and (almost all) agencies make moves in media. - It’s been crystal clear for a decade that this was the trajectory and low-and-behold, brands are (finally) adjusting spend despite agencies urging them to waste ever more billions on the geriatric TV audience; - What’s also clear… interruptive spot advertising is a TV thing and doesn’t port well to digital native. We are all thankful to the inventor of the SkipAd button. For brand marketers: when the ad isn’t skipped, it’s not that they’re into your product… they’re probably on a second screen or got distracted; - What’s painfully clear is authentic connection between creator and brand can drive so much value. I recently worked with a creator who loves a popular kids breakfast product. This creator has over 10M followers…in the kids space! No brainer? NOPE! It was impossible to get the brand’s ad agency to see what the genuine love this creator had for the brand could do to sales (they even told me once “I’d talk about _____ for free, I love it so much!!”). - Instead brands source creators like they were products on a grocery shelf, selecting them for various reasons but never asking themselves or the creator about the emotional connections between creator<>brand<>audience. Instead, they give these creators an overworked brief and tons and tons of notes along the way. We have a LONG way to go… - Brands need to evolve their thinking; - To do this they need to ask critical questions of their agencies; -Agency incentives need to fundamentally change from simply putting dollars to work (on which they scrape a %). They need drive actual relevance in a changed (and changing) media landscape.

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Hey all 👋 I could use some help from GTM leaders/saas folks... Who is the best *marketing leader/head of marketing* you've ever worked with? For context, we're looking to bring in a Head of Marketing here at Circle to join our GTM leadership team. We're currently approaching $25M in ARR and growing fast (~100% y-o-y). This marketing leader will help us continue to scale to $100M in ARR. I'm biased, of course — but this can truly be a career-defining opportunity for the right person. —You'll get to shape how we tell the story of *3* brand new products that we're bringing to market this year. —The product is fantastic. Our product/engineering teams are the best I've ever worked with. The customers are the best I've ever worked with. You have all the raw materials necessary to do truly great marketing. We're already growing fast. You'll just help us go faster. —There are lots of new channels and untapped opportunities to go after. So there's plenty of room to come in and make an immediate impact. —This role sits on our leadership team. It's a group of the highest potential GTM leaders I've ever worked with. And we're ready to truly invest in product marketing as a function. — There's LOTS of momentum in the business. Our leading indicators like pipeline, win rates, word-of-mouth, NPS, retention, etc. are all really strong and getting better week-over-week. If you know a truly great marketing leader - I'd love to connect with them. I'd be grateful if you could tag them below or shoot me a DM. And if no one comes to mind, I'd be grateful if you could share this post for a bit of reach. Thanks! 🙏 Here's the JD: https://lnkd.in/e5fzB7T6

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Love this idea put forth by John T. Shea of expanding your total addressable market on Amazon via keywords! It's very rare that brands are looking at the keywords competitors are ranking for as opportunities to win share. This is how you reverse engineer a competitors paid search and SEO strategies and possibly even assortment / mix strategies. #digitalshelf

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