Nick Venturella 🎸

The best time to align on content is before a crisis. The second best time is now. I get it - everyone is busy and there are a bunch of conflicting priorities. But orgs. that take their content to the next level have cross-functional collaboration down to an art form. Talk first before you react later. #contentstrategy

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It started tagging in May. Label, tag, label tag. LinkedIn AI-generated images with a little cr logo that’s clickable so that the viewer can learn more.  WebClaimSigningCA issued to OpenAI as the source of my images.. Okay, fine. What I make is pretty clearly AI, as I have zero visual artistic skill. Yay, AI. So what’s the issue? It misses tagging many of my AI images. By stating “we’re going to notify you of AI images” it also – by extension – means that non-tagged images are attested as non-AI. Before, images were just images, user beware. Below is a carousel of images it missed…which, to me, look a whole lot like the ones it tagged as AI. Which then leads us to a giant whyball of conversation. Why? Why bother if it’s a decently high level of inaccuracy (between 10 and 20 percent from my sampling, closer to the 10). What’s the stated goal? It’s supposed to build transparency and help in identifying deep fakes. Is that actually what’ll happen? Or will it lead to complacency and verification only on the tag? No answers here. Just amusement. We live in interesting times. At least it caught that the cats with beards are AI. Thanks, Lisa Bock, for noticing this. What does everything think of the tagging, the inaccuracy, and AI tagging AI? #ai #linkedin #imagetagging

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Being an agency leader means being responsible for prioritizing accessibility and flexibility in office design, as well as policy—and that’s exactly what we’ve done with Betty's new agency offices in Minneapolis, which are officially opening this week!    We took a people-first approach when creating our offices here and Chicago, considering many features (including options like swing chairs—a flex seating favorite!). Other steps we took to support an accessible work environment:    >>> Listening to our Disability Employee Resource Group (ERG). These groups advocate for the needs of employees with disabilities, individuals with chronic illnesses, neurodivergent team members, caregivers, and allies.    >>> Prioritizing flexibility so that everyone can meet their own needs. We’ve designed our workspace with this in mind—whether it’s a desk, swing, couch, or soundproof pod, we’ve created a flexible environment that allows everyone to manage their surroundings while being in-person.    >>> Most importantly, we make it a priority to talk about accessibility together, ensuring it remains a core part of our culture.    Accessibility is key, but it’s just the first step toward true inclusion. There is still so much opportunity for the marketing sector to do more.    A special thanks to Richard Draycott for spotlighting this important issue and sharing my thoughts in The Drum (https://bit.ly/4efzJHz), and for keeping conversations about accessibility and disability top of mind for the industry. I encourage anyone who wants to go deeper on this topic to check out The Canary Code.

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