Nick Rizzuto

Let's talk about effective TikTok Shop commission optimization. 📈 Here is a small snapshot of 2x 456 Growth Talent-managed creators with the support of 25th Hour Social (our affiliate-focused entity) and their activity this month on TTS. 1️⃣Focus on under-promoted products from brands that can deliver on their promise of amazing products, shipping, and customer service. The wrong TTS brand partners can create massive negative repercussions. ❌📦 2️⃣ Identify brands committed to amplifying content and fueling the discovery algorithm. Great content will land in the For You Feed organically, and a strong paid media focus will accelerate impressions, driving commissions. 🚀📲 3️⃣ The right brand partners and TikTok Shop videos will be commission drivers for several months at a time (Passive, residual revenue is a life-changer). Once you build the pyramid and don’t have to worry about the infrastructure, you can rely on increasing its height. 💰🏗️ 4️⃣ Validate yourself as a recurring GMV driver and use that data-first approach to leverage higher off-campaign commission rates with brands that see your historical value. This will increase your average monthly commission takeaway and break you out from the normal 10%-20% range with 30% outliers. 📊📈 5️⃣ GMV, commission, and items sold don’t have to align. TTS is definitely one of the strongest customer acquisition tools at the moment with fairly low CPA’s. Leverage variable price point products, shops that sell packages, and even variable product categories to create universal reach and accelerate GMV and commission optimization. 🛍️🔍 This week, we had a TTS-first brand engaging in influencer marketing only via TikTok Shop email us directly about what else the creator can leverage on social platforms and partnership-wise to optimize customer acquisition and revenue growth from an omni-channel presence. 🌐 This will be interesting to see how TikTok Shop-first brands transition into omni-channel influencer marketing-focused entities and how TikTok Shop-first affiliate creators grow their omni-platform audiences and amplify their affiliate and flat-fee partnership opportunities simultaneously. 📧🤝 Thoughts? 💬 #TikTokShop #AffiliateMarketing #GMV #CreatorEconomy #InfluencerMarketing

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