“Nell-Marie is the type of partner you always hope to come across but rarely do. She leads with an upbeat personality, open-mind, great work ethic, and assertiveness. Her leadership resulted in the success and elevation of our brand for both internal and external audiences. Nell-Marie was a driving force behind so many key initiatives like the implementation corporate systems (ex: content supply chain framework, DAM, CMS), highly segmented and innovative positioning of our brand story (ex: immersive storytelling, persona based messaging, interactive media), and the successful launch of global omnichannel campaigns. Nell-Marie’s experience and leadership is a valuable addition to any organization.”
Nell-Marie Colman
Harrisonburg, Virginia, United States
576 followers
500 connections
Harrisonburg, Virginia, United States
576 followers
500 connections
About
Seasoned content marketing executive with 15 years of experience leading content…
Activity
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I'm headed to Canada for GridFWD 2024 this week. Looking forward to some stimulating discussions about the future of grid markets. If you'll be…
I'm headed to Canada for GridFWD 2024 this week. Looking forward to some stimulating discussions about the future of grid markets. If you'll be…
Liked by Nell-Marie Colman
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We’re excited to announce that we are sponsoring @QuantStrats! Join us in London on 8th October 2024 to discover how Gurobi is revolutionising…
We’re excited to announce that we are sponsoring @QuantStrats! Join us in London on 8th October 2024 to discover how Gurobi is revolutionising…
Liked by Nell-Marie Colman
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A 212% increase in first-gen student graduation rate here at JMU through Valley Scholars! This program is life-changing, highly successful, and…
A 212% increase in first-gen student graduation rate here at JMU through Valley Scholars! This program is life-changing, highly successful, and…
Liked by Nell-Marie Colman
Experience
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Education
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James Madison University
Activities and Societies: Honors Program, London Shakespeare Program, Phi Sigma Tau
Magna Cum Laude
Licenses & Certifications
Patents
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System and method managing documents
Issued US20070033154A1
Honors & Awards
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Best B2B Branded Content Site
Digiday
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Best Content Marketing Program in Technology
Content Marketing Institute (CMA)
Recommendations received
3 people have recommended Nell-Marie
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I and my fellow Gurobi colleagues really enjoyed meeting numerous existing and potential users at this meeting last week. Here is a nice post from…
I and my fellow Gurobi colleagues really enjoyed meeting numerous existing and potential users at this meeting last week. Here is a nice post from…
Liked by Nell-Marie Colman
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In dieser Woche hat Marco Lübbecke auf der "Combinatorial Optimization at Work" Sommerschule (https://co-at-work.zib.de/) einen Super-Schnellkurs in…
In dieser Woche hat Marco Lübbecke auf der "Combinatorial Optimization at Work" Sommerschule (https://co-at-work.zib.de/) einen Super-Schnellkurs in…
Liked by Nell-Marie Colman
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Bryan Veldboom
Struggling with smaller teams and tight budgets in your facility? Discover how cross-functional industrial training can equip your workforce with the skills to boost efficiency and reduce downtime. https://hubs.li/Q02PSCGj0 #MultiCraftSkills #CrossFunctionalTraining #IndustrialTraining #WorkforceDevelopment #FacilityManagement #MaintenanceTraining #OperationalEfficiency #ManufacturingSkills
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Kim Kovelle
My high school chemistry smarts are rusty, 🧪 but this content marketing spin on the periodic table made sense to me! It's a bit of an oldie, celebrating its 10th birthday this year, but it's enduringly clever — and covers 8 color-coded groups. Each square stands for a different tactic (44 in all). But the gray box breaks it down neatly. It says: 📅 Take some time to define a strategy. 🔍 Figure out the formats you plan on using. 💡 Think about the content types that will appeal to your audience. Do your research. Brainstorm ideas. Create. 📤 Share your content across the key content distribution/social platforms. 📊 Track the key metrics, and map these to your goals. ❤️ Be aware of the main sharing triggers. Be sure to work the emotions. ✅ Always double check your work. I love a good visual with a creative presentation! And this one largely holds up. To get a closer breakdown, check out this vintage 2016 post by Andrea Roberto Bifulco: https://lnkd.in/g2vFs7bU Or peek at the 2014 original (which has even more squares!) by Chris Lake of Econsultancy here: https://lnkd.in/gM-i5YEX #contentmarketing #writing #infographics #visualaids #periodictable
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Lisa Mullis
When you're putting a lot of stuff out there—and it's good stuff—valuable, useful, helpful content for your audience, but it's not moving the needle, there's a common culprit. I explain why there and offer a new framework for how you can restructure your content for stronger engagement. This framework is suitable across all channels with any content type (text, video, presentations, etc.)
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MICHELLE B GRIFFIN
Are you diversifying your "visibility" streams? Three takes: 1) Social media is no longer an organic gift of reach 2) The media are searching hourly for experts like you 3) You don't have to wait for "when you're more significant for PR Like this from Qwoted, which arrived just now in my email inbox. Where are my NY-based career experts; this one is for YOU. The amount of time we post/scroll/comment on social media means we can effectively source the journalist and media sights for the right fit for their stories. In addition to proactive story pitching, I teach my clients to create profiles and monitor journo requests from > Qwoted > Featured. > SourceofSources (formerly HARO) > SourceBottle (great for AUS-based businesses) Among other places to monitor the request that can deliver value to the media. I'll be detailing more of this soon in my just-launched newsletter. The Standout Women Newsletter just launched (FINALLY) yesterday. It's Your Moment, Michelle P.S. Want to submit for this request? Sign up for a free account at Qwoted and ensure your media bio and other assets are well dialed into your "expertise area."
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