“Nancy is by far, one of the most talented editors and writers in Nashville. I have worked with Nancy for the past 5 years on a variety of stories and features for Nashville Scene and NFocus Magazine and her passion, organization, and enthusiasm for her work shines through every moment. She is a tireless advocate for the arts, and has been a champion for TPAC and its nonprofit mission. Nancy's energy is infectious, and it has been an absolute delight to work with her.”
About
Seasoned storyteller, writer and editor with 15 years of experience in written and verbal communication, project management, brand strategy, media relations and team leadership.
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I’m excited to share that I’m serving as a 2024-25 board member for Les Dames d'Escoffier International’s Nashville chapter. This organization of…
I’m excited to share that I’m serving as a 2024-25 board member for Les Dames d'Escoffier International’s Nashville chapter. This organization of…
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Show your love for Nashville while also supporting Centennial Park and the Parthenon! Each purchase contributes to maintaining these beloved…
Show your love for Nashville while also supporting Centennial Park and the Parthenon! Each purchase contributes to maintaining these beloved…
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The new Bayou Keys in Nashville’s iconic Broadway 🎹 🥃 TC Restaurant Group
The new Bayou Keys in Nashville’s iconic Broadway 🎹 🥃 TC Restaurant Group
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🥁Today’s the day🥁 Single tickets for the Nashville Symphony’s 2024/25 season are now on sale! 🎼 Purchase tickets at https://lnkd.in/g-uezcyb…
🥁Today’s the day🥁 Single tickets for the Nashville Symphony’s 2024/25 season are now on sale! 🎼 Purchase tickets at https://lnkd.in/g-uezcyb…
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I am thrilled and grateful to announce my acceptance into Leadership Nashville! I am honored to be a part of this year's class and can't wait to…
I am thrilled and grateful to announce my acceptance into Leadership Nashville! I am honored to be a part of this year's class and can't wait to…
Liked by Nancy Floyd
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Bailey Floyd
Finalizing talking points this morning for an Earth Day press conference on Monday, revisiting 2024 travel trends. A trend we've seen working with our clients at Bais Creative & Public Relations that still really stands out to me is one focused on [sustainability.] 🌱 2024 is a year that travelers begin to not only pay special attention to the details and sustainability initiatives that hotels and destinations incorporate into their daily routine, but further adopt these habits into their own actions. What I find so cool about this is travel and lifestyle brands and destinations are ultimately able to inspire travelers, on a conscious or unconscious level, to reduce their own carbon footprint and harm to our natural environments. #EarthMonth #EarthDay #EarthDay2024 #TravelTrends #Sustainability
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André Walker
Recently, I spearheaded a successful PR campaign in Peachtree City to inform residents about a major road project. Our efforts resulted in building trust and transparency through earned media. Here's what we achieved: Community Engagement: Partnered with GDOT for a well-attended town hall meeting (nearly 250 RSVPs!) and livestreamed the event for broader reach. Proactive Communication: Encouraged public participation by soliciting questions in advance (over 3 dozen submitted!). Strategic Media Outreach: Secured impactful TV coverage (3 days on WSB, Fox 5, & Atlanta News First). I first encountered the term "earned media" as a 20-year-old volunteering on a political campaign. As many have said before, earned media is exactly that – you have to earn it. It involves pitching a story to journalists and demonstrating its newsworthiness. You then assist them in acquiring the information they require to write their piece on deadline. I'm a fan of earned media because it encourages a mutually beneficial relationship between organizations seeking to share their message and journalists seeking stories. https://lnkd.in/ez7aSTq8
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Marissa Eigenbrood
Here’s a hard truth about integrated marketing for your book launch: There isn’t an exact science or analytics that we can use to measure success. At Smith Publicity, Inc., we tailor our integrated marketing campaigns to each author's unique goals, whether that's boosting speaking engagements, elevating book sales, or enhancing visibility. Here’s how we define and measure success: 𝐆𝐨𝐚𝐥 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Success starts with understanding your objectives. From increasing book sales to enhancing your speaking profile, we set clear targets early in the campaign. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐭𝐬: We refine your promotional materials, ensuring your book and expertise are prominently featured across your media guide, website, speaker one-pagers, social media profiles, and more. 𝐁𝐨𝐨𝐤 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: We strategize how to best use your book to complement your speaking engagements or business goals, such as incorporating book sales into speaking fees or using books as engagement incentives. 𝐀𝐝𝐚𝐩𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Rather than sticking rigidly to pre-set goals, we adjust our tactics based on ongoing campaign performance and your feedback, ensuring our efforts are always aligned with your evolving needs. 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭: We measure success by the real-world impact of our campaign—increased speaking fees, more engagement inquiries, and broader recognition. Continuous communication and feedback help refine our approach, ensuring outcomes that truly benefit you. At Smith, success is dynamic. By integrating as many relevant touchpoints as possible and ensuring thorough follow-through on both ends, we aim not just to meet but exceed your expectations, helping you to achieve new heights in your professional journey. #marketing #author #publishing #marketingstrategy
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