Morgan Jetto

Why the resurgence of 'full-service' agencies? Did they truly ever fade away? Gain deeper insights into this evolving landscape with perspectives from industry leaders like our CEO, Jennifer Berry. Digitas has been full service for over 20 years, strategically partnering with clients on real business and marketing challenges. Bringing multiple skill sets and capabilities to the table, we deliver results across CRM, media, social, tech, and commerce. We believe marketers want this for efficiency, consistency, and impact. And so do their customers. Read more: https://lnkd.in/e52UGPZr #AdvertisingTrends #FullService #DigitasUK #PowerOfConnection #ImpactEveryday

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ICYMI: CEO of JCDecaux-owned SSP VIOOH names dynamic creative optimization, 3D and retail media among the trends in programmatic DOOH (OpenMic): By JC Conti, CEO, VIOOH. The slower adoption of DOOH can be partly attributed to the third-party cookie-free environment. However, in the long term, this could prove to be a strength. Using the same inventory for programmatic as direct ensures high-quality perception of the inventory, and prDOOH commands premium CPMs - generally 30% higher than […] #DOOH #digitalbillboards #digitalsignage

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Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

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✅⬇️ AdExchanger (5/24): “To some degree, the digitization of TV marketing is inevitable. Wall Street investors prefer advertising and media companies with the most promising long-term profitability. One way to get there is for streaming companies to access shopper data and strike partnerships with retailers to court advertisers with the promise of performance and attribution. Publishers want to relabel connected TV as a performance channel, (an analyst) said. But if that happens, she continued, “CTV will lose its cred” among buyers and brands as a viable replacement for legacy linear commercials. Say what you will about linear, but it’s a mass reach vehicle. And if CTV doesn’t provide the same reach opportunity, Wall Street may cool on public companies with a CTV advertising business, (the analyst) said. The reality is, upper-funnel channels, like streaming, have a strong downstream impact on outcomes even if they don’t directly drive a purchase. For example, CTV’s ability to drive mass reach and brand awareness is why more retail media spend is moving to streaming, said Max Willens, a senior analyst at eMarketer, also speaking at Programmatic I/O this week. According to eMarketer, the proportion of retail media spend going to CTV should grow from 12% this year to 20% by the end of 2027.” ⬇️ #shoppabletv #streamingtv #programamtic #ctv https://lnkd.in/eu7AbtTU

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