Mohini Jakhar

Mohini Jakhar

Seattle, Washington, United States
500 connections

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About

Data-driven and growth-oriented Brand Marketer with a demonstrated history of working in…

Activity

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Experience

Education

  • University of Washington Graphic

    University of Washington

    -

    1. Media Entrepreneurship (COMMLD 570 D)
    3. User Experience & User Research Strategies (COMMLD 512 A)
    4. Digital Media Branding & Marketing (COMMLD 521)
    5. Principles of Storytelling for Social Impact (COMMLD 537)
    6. Social Media Communications and Strategy (COMMLD 523)

  • -

    1. Intrapreneurship- Developing New Products Within Organizations (MKTG 579)
    2. Strategy, Innovation & Design Thinking (MGMT 579)

  • -

    Activities and Societies: Women's Basketball Team - https://xaviers.ac/magazines/college/magazine-2020.pdf Intercollegiate festivals - Malhar, Kshitij, Vaayu, Ithaka, Antas, MU Youth Festival, Talaash, Zephyrus

    Xavier's NAAC Rating: A

  • -

    Activities and Societies: Sport Captain - Prefectorial Board, Basketball Girls Team

  • -

    Activities and Societies: Basketball Team, Handball Team, 5km Running, Theatre & Street Play Actor, Vikrant House Representative

Licenses & Certifications

Volunteer Experience

  • Teacher

    Sahara NGO

    - 6 months

    Education

    Teacher for their Adult Literacy Program at Bombay Baptist Church

  • Spoken Word Festival at Jio Gardens Graphic

    Volunteer

    Spoken Word Festival at Jio Gardens

    - 1 month

Projects

  • North Face GTM & Content Strategy

    -

    Phase 1: Market Analysis and Strategic Frameworks
    Centrality-Distinctiveness model
    SWOT analysis using a rendition of Adam Brandenburger’s model

    Phase 2: Strategic Marketing Development
    Customer problem
    Creative requirement brief
    Go-To-Market (GTM) strategy planning
    Brand Identity Matrix
    Innovator’s DNA
    Hero, Hub, and Help Model

    Other creators

  • Double App : Pitch Deck (Media Entrepreneurship Final)

    -

    Imagine a friend whose life echoes yours. Double is not just a social platform; it's a tapestry of shared stories. Here, connections transcend coincidence, woven by an algorithm that matches you based on common life chapters.

    Double is designed to be a unique space on the social landscape, prioritizing depth, safety, and genuine connection based on shared life experiences, creating a world where every friendship is a chapter in a larger story we write together.

    Join Double and…

    Imagine a friend whose life echoes yours. Double is not just a social platform; it's a tapestry of shared stories. Here, connections transcend coincidence, woven by an algorithm that matches you based on common life chapters.

    Double is designed to be a unique space on the social landscape, prioritizing depth, safety, and genuine connection based on shared life experiences, creating a world where every friendship is a chapter in a larger story we write together.

    Join Double and uncover profound friendships rooted in similar experiences.

    Discover your community, contain shared stories, and find connections in shared pasts. Welcome to a world where every friend understands, because they've been there too.

  • Improving User Experience of Amazon Wholefoods Website

    -

    Employed User Research and UX Strategies. Identified target persona and formulated a heuristics report.

    Drafted a usability script and conducted user surveys and usability tests in order to determine areas of improvement in the user experience.

    Other creators

  • Walking Dead Buddy TV: User Interviews & Website Wireframes

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    Buddy TV wants a sub-site that is compelling, unique to that show and supports all content related to that show. We chose The Walking Dead Daryl Dixon show and conducted user interviews with fans of the show.

    These user interviews were our primary research along with secondary research to develop wireframes for the fan site using Blasmiq.

    Other creators

Honors & Awards

  • 3rd place in Basketball Intercollegiate Tournament

    University of Mumbai

  • SOF International English Olympiad 2017-18

    SOF International English Olympiad

    School Rank - 3, International Rank - 461

  • 1st position at District Level (New Delhi) Nukkad Natak 2017

    Directorate of Education

  • Certificate of Merit

    CBSE

    Certificate of Merit in Class X from CBSE for outstanding performance and obtaining A1 in all subjects.

  • 1st Handball Zonals (Zone - 26, New Delhi)

    Directorate of Education

  • Best School Children Item Category

    Ministry of Defense

    Participated in Republic Day Parade 2014-15 & Ministry of Defense felicitated with the trophy for Best School Children Item Category

Languages

  • English

    Professional working proficiency

  • Hindi

    Native or bilingual proficiency

Organizations

  • Kala Ghoda Association

    Volunteer

    -

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