Misty Muscatel Davis
Boston, Massachusetts, United States
2K followers
500 connections
About
As Circana’s CMO, I drive marketing and sales initiatives that align seamlessly with our…
Activity
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It’s been another fantastic week filled with fresh insights and market-shaking trends here at Circana! Let’s dive into the highlights: 📊 Diverse…
It’s been another fantastic week filled with fresh insights and market-shaking trends here at Circana! Let’s dive into the highlights: 📊 Diverse…
Posted by Misty Muscatel Davis
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Wow, what a week for Circana! From tracking the latest spending trends to uncovering fun insights about toy buyers, we’ve been at the forefront of…
Wow, what a week for Circana! From tracking the latest spending trends to uncovering fun insights about toy buyers, we’ve been at the forefront of…
Posted by Misty Muscatel Davis
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In these times of inflation and budget constraints, Circana research shows a fascinating trend: consumers globally are not just chasing the lowest…
In these times of inflation and budget constraints, Circana research shows a fascinating trend: consumers globally are not just chasing the lowest…
Shared by Misty Muscatel Davis
Experience
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Education
Licenses & Certifications
Publications
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Navigating Transformation: Insights From a Complex Rebranding Journey
Transform Magazine
See publicationIn this article, I explore the intricacies of rebranding following a merger and offer insights into the challenges and strategies involved in creating a cohesive brand identity while respecting the legacies of the merging entities. Key considerations include seeking synergy, retaining or evolving existing brands, conducting thorough research, involving stakeholders, and crafting a compelling brand narrative. The article emphasizes the importance of consistency and commitment in navigating the…
In this article, I explore the intricacies of rebranding following a merger and offer insights into the challenges and strategies involved in creating a cohesive brand identity while respecting the legacies of the merging entities. Key considerations include seeking synergy, retaining or evolving existing brands, conducting thorough research, involving stakeholders, and crafting a compelling brand narrative. The article emphasizes the importance of consistency and commitment in navigating the rebranding journey to ensure a prosperous future for the newly merged entity.
Organizations
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Phillips Academy
Board of Trustees Member
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President, Phillips Academy Andover Alumni Board
President
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Chief
Member
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More activity by Misty
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When a product goes viral, there's no time to wait. Marketers and supply chain teams need to be in sync to meet the demand surge. Circana's latest…
When a product goes viral, there's no time to wait. Marketers and supply chain teams need to be in sync to meet the demand surge. Circana's latest…
Shared by Misty Muscatel Davis
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Ready for a whirlwind tour of Circana’s latest updates? From what’s driving foodservice visits to surprising shifts in gaming and back-to-school…
Ready for a whirlwind tour of Circana’s latest updates? From what’s driving foodservice visits to surprising shifts in gaming and back-to-school…
Posted by Misty Muscatel Davis
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We understand retailers’ complexities and the need for streamlined operations. Circana's proven Retail Programs integrate your data assets, deliver…
We understand retailers’ complexities and the need for streamlined operations. Circana's proven Retail Programs integrate your data assets, deliver…
Shared by Misty Muscatel Davis
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What a great day we had at the Circana offices in Athlone! Yesterday was our Work Mental Health Day, and it was amazing to spend time with…
What a great day we had at the Circana offices in Athlone! Yesterday was our Work Mental Health Day, and it was amazing to spend time with…
Liked by Misty Muscatel Davis
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August 2024 U.S. Video Game Market Highlights from Circana - Projected U.S. total spending on video game hardware, content and accessories fell 7%…
August 2024 U.S. Video Game Market Highlights from Circana - Projected U.S. total spending on video game hardware, content and accessories fell 7%…
Liked by Misty Muscatel Davis
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Happy Friday, everyone! We’ve been busy over here at Circana! Here’s a look at our latest highlights 👇 🧾 Panel Power: We’ve officially expanded…
Happy Friday, everyone! We’ve been busy over here at Circana! Here’s a look at our latest highlights 👇 🧾 Panel Power: We’ve officially expanded…
Posted by Misty Muscatel Davis
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Thank you CreativeX team for your partnership and inviting us step through our journey on creative effectiveness. We continue to put the mirror up…
Thank you CreativeX team for your partnership and inviting us step through our journey on creative effectiveness. We continue to put the mirror up…
Liked by Misty Muscatel Davis
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We are proud to announce that Circana has been named a preferred measurement partner by Snap Inc. Snapchat advertisers worldwide can now access…
We are proud to announce that Circana has been named a preferred measurement partner by Snap Inc. Snapchat advertisers worldwide can now access…
Liked by Misty Muscatel Davis
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Hayes Minor Hereau
This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇
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