Rick Wingender (MBA, MS in Marketing)
Greater Madison Area
2K followers
500 connections
Greater Madison Area
2K followers
500 connections
About
🔷20 Years of Hands-on, holistic Marketing & Ecommerce leadership.
🔷Led ecommerce…
Articles by Rick
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Las 20 Palabras Más Poderosas en el Comercio
Las 20 Palabras Más Poderosas en el Comercio
By Rick Wingender (MBA, MS in Marketing)
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How To Delete Email Address From Gmail Autocomplete
How To Delete Email Address From Gmail Autocomplete
By Rick Wingender (MBA, MS in Marketing)
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Cybersecurity for SMB Ecommerce Leaders
Cybersecurity for SMB Ecommerce Leaders
By Rick Wingender (MBA, MS in Marketing)
Activity
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Last week, we welcomed our newest Virginia Commonwealth University - School of Business, graduate students. Wishing all of our students a successful…
Last week, we welcomed our newest Virginia Commonwealth University - School of Business, graduate students. Wishing all of our students a successful…
Liked by Rick Wingender (MBA, MS in Marketing)
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Dear Amazon, It is possible and not illegal to give consumers a "Made in the USA" search filter. You also won't go out of business, although it…
Dear Amazon, It is possible and not illegal to give consumers a "Made in the USA" search filter. You also won't go out of business, although it…
Shared by Rick Wingender (MBA, MS in Marketing)
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I am learning Portuguese, and I'm using AI as a learning aid. I already speak Spanish, and thought it would be cool to compare Spanish and…
I am learning Portuguese, and I'm using AI as a learning aid. I already speak Spanish, and thought it would be cool to compare Spanish and…
Posted by Rick Wingender (MBA, MS in Marketing)
Experience
Education
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Carnegie Mellon University - Tepper School of Business
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The CDO program is an executive leadership program covering topics such as Digital Product Management & Development (Technology Planning & Execution); Digital Marketing & Analytics; Ecommerce; Digital Transformation & Digital Maturity Assessment; Business Process Transformation, Innovation & Culture; Digital Ecosystems, Platforms, & Emerging Technology; Applied Data Science & Artificial Intelligence (AI); Strategic Leadership; Digital Team Organization Structure & Operations; Digital…
The CDO program is an executive leadership program covering topics such as Digital Product Management & Development (Technology Planning & Execution); Digital Marketing & Analytics; Ecommerce; Digital Transformation & Digital Maturity Assessment; Business Process Transformation, Innovation & Culture; Digital Ecosystems, Platforms, & Emerging Technology; Applied Data Science & Artificial Intelligence (AI); Strategic Leadership; Digital Team Organization Structure & Operations; Digital Storytelling; Digital Ethics, Security, & Privacy.
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Specialized M.S. in Marketing at Indiana University's Kelley School of Business.
Completed 11 marketing-related graduate-level courses. -
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Phi Kappa Phi Honor Society Scholar.
Full-time, classical MBA Program, with concentrations in Finance, Marketing, & Real Estate -
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4 courses designed to prepare for the PMI PMP license, which I earned in 2011. (PMP = Project Management Professional).
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Part of double major with Marketing. Minors in English and Military Science / Leadership
Courses
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01. Digital Marketing (Indiana University, BUKD-X 522)
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02. Marketing In the Era Of Digital Technology (Indiana University, BUKD-M 501)
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03. Advertising And Promotions Management (Indiana University, BUKD-M 544)
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04. Performance Driven Pricing (Indiana University, BUKD-M 574)
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05. Applied Marketing Research (Indiana University, BUKD-C 572)
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06. Business Marketing Strategy & Mgmt (B2B) (Indiana University, BUKD-C 574)
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07. Strategic Marketing Management (Indiana University, BUKD-C 570)
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08. Marketing Strategy Simulation (Indiana University, BUKD-C 571)
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09. Advanced Marketing Practicum (Indiana University, BUKD-X 521)
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10. Quantitative Analysis (Indiana University, BUKD-C 520)
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11. Managerial Accounting Information For Decision Making (Indiana University, BUKD-C 521)
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12. International Business (Strayer University, BUS 511)
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13. Customer Data and Analysis (Strayer University, BUS 537)
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14. Marketing Communications (Strayer University, BUS 535)
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15. Marketing Management (VCU MBA Program, MRBL 671 )
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16. Strategic Retail Management (VCU MBA Program, MRBL 691 )
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17. Introduction To Marketing (VCU MBA Program, MRBL 308 )
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18. Legal Environmentof Business (VCU MBA Program, MRBL 323 )
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19. Information Systems For Managers (VCU MBA Program, INFO 661 )
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20. Emerging Issues In Information Technology (VCU MBA Program, INFO 664 )
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21. Business Policy & Strategy (VCU MBA Program, MGMT 642 )
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22. Operations Management (VCU MBA Program, MGMT 675 )
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23. Organizational Leadershp & Project Team Mgmt (VCU MBA Program, MGMT 641 )
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24. Advanced Human Resource Mgmt (VCU MBA Program, MGMT 637 )
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25. Management Theory And Practice (VCU MBA Program, MGMT 540 )
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26. Statistical Elements of Quantitative Management (VCU MBA Program, MGMT 524 )
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27. Managerial Economics (VCU MBA Program, ECON 610 )
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28. Managerial Accounting Concepts (VCU MBA Program, ACCT 608 )
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29. Financial Management (VCU MBA Program, FIRE 623 )
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30. Cases In Financial Management (VCU MBA Program, FIRE 621 )
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31. Real Estate Investment Analysis (VCU MBA Program, FIRE 629 )
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32. Real Estate Finance & Investment (VCU MBA Program, FIRE 658 )
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33. Real Property Investment Law (VCU MBA Program, FIRE 638 )
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34. Real Estate Development (VCU MBA Program, FIRE 627 )
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35. Adaptive Reuse Of Buildings (VCU MBA Program, URSP 647 )
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36. Principles Of Economics (Micro) (VCU MBA Program, ECON 210 )
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37. Principles of Economics (Macro) (VCU MBA Program, ECON 211 )
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38. Introductory Accounting Survey (VCU MBA Program, ACCT 205 )
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39. Algebra With Applications (VCU MBA Program, MATH 141 )
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40. Differential Calculus & Optimization (VCU MBA Program, MGMT 212 )
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41. Math Applications For Business (VCU MBA Program, MGMT 171 )
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42. Human Computer Interaction (HCI) (UC-San Diego)
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43. Managing Projects in Organizations (George Washington University)
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44. Meaningful Marketing Insights (Emory University)
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45. An Introduction to Consumer Neuroscience & Neuromarketing
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45. An Introduction to Consumer Neuroscience & Neuromarketing (Copenhagen Business School)
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Projects
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Gardner Denver, Inc. Site Redesign
Working with internal staff and agency BrandExtract, we redesigned the old website to give it a cleaner look, improve the navigation, and better explain the brand, and prepare it for future ecommerce integration.
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Amazon FBA Implementation @ Custom Diesel
Custom Diesel had serious shipping-related cost-control issues. I implemented the Amazon FBA program, and changed our internal processes to support the utilization of FBA, even including our own website's orders, along with orders from eBay, Sears.com, and Rakuten.com. The result was a reduction in our shipping expenses by 76%.
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Jewelry Television (JTV) "The Vault" New Business
JTV's "Vault" business was a new digital, omnichannel business that included a new website, a TV show, a new brand, a personal-shopper service, and high-quality product targeting upscale customers. This business was an incredible success, exceeding 1st year revenue and profit forecasts by 102% and 152%, respectively. It received positive publicity in the jewelry industry trade press, and was incredibly popular even among our regular JTV customers. As the "Vertical Business Manager" (GM), I was…
JTV's "Vault" business was a new digital, omnichannel business that included a new website, a TV show, a new brand, a personal-shopper service, and high-quality product targeting upscale customers. This business was an incredible success, exceeding 1st year revenue and profit forecasts by 102% and 152%, respectively. It received positive publicity in the jewelry industry trade press, and was incredibly popular even among our regular JTV customers. As the "Vertical Business Manager" (GM), I was responsible for all aspects of developing this new business, including financial modeling, project planning and management, staffing, content management, inventory / merchandise planning, TV show planning & execution, digital marketing, website enhancements, and so on.
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SunScreens Activation System
I led the development of a in-store, web-based wireless phone activation system for use by SunCom Wireless dealers and retailers. This closed a competitive gap between SunCom and other wireless carriers, and resulted in a very significant increase in new customer activations due to a faster & easier process.
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Circuitcity.com Re-launch
Helped lead the re-launch of www.circuitcity.com as a ecommerce-enabled website. The launch was incredibly successful. We were the first large retailer to successfully implement buy online, pickup in store functionality. I led the merchandising, marketing, and usability / product management aspects of the new website.
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New Marketplaces Sales Channel
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JTV needed a new way to acquire new customers. I launched this project as a "proof-of-concept", and grew it organically, eventually integrating the business with Channel Advisor APIs. We launched commercial-quality eBay and Amazon stores, supported with internal merchandising and other cross-functional staff, growing it into a multi-million dollar revenue channel and ultimately driving significant new customers to our main website, JTV.com. As the Business Owner, I created all processes…
JTV needed a new way to acquire new customers. I launched this project as a "proof-of-concept", and grew it organically, eventually integrating the business with Channel Advisor APIs. We launched commercial-quality eBay and Amazon stores, supported with internal merchandising and other cross-functional staff, growing it into a multi-million dollar revenue channel and ultimately driving significant new customers to our main website, JTV.com. As the Business Owner, I created all processes, managed internal and external resources and stakeholders, and was responsible for the P&L of this business.
Honors & Awards
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Phi Kappa Phi
Phi Kappa Phi
Phi Kappa Phi honor society and scholarship.
Test Scores
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Myers-Briggs
Score: ENTJ
Languages
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English
Native or bilingual proficiency
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Spanish
Professional working proficiency
Recommendations received
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