Rick Wingender (MBA, MS in Marketing)

Working with internal staff and agency BrandExtract, we redesigned the old website to give it a cleaner look, improve the navigation, and better explain the brand, and prepare it for future ecommerce integration.

Custom Diesel had serious shipping-related cost-control issues. I implemented the Amazon FBA program, and changed our internal processes to support the utilization of FBA, even including our own website's orders, along with orders from eBay, Sears.com, and Rakuten.com. The result was a reduction in our shipping expenses by 76%.

JTV's "Vault" business was a new digital, omnichannel business that included a new website, a TV show, a new brand, a personal-shopper service, and high-quality product targeting upscale customers. This business was an incredible success, exceeding 1st year revenue and profit forecasts by 102% and 152%, respectively. It received positive publicity in the jewelry industry trade press, and was incredibly popular even among our regular JTV customers. As the "Vertical Business Manager" (GM), I was… Show more

JTV's "Vault" business was a new digital, omnichannel business that included a new website, a TV show, a new brand, a personal-shopper service, and high-quality product targeting upscale customers. This business was an incredible success, exceeding 1st year revenue and profit forecasts by 102% and 152%, respectively. It received positive publicity in the jewelry industry trade press, and was incredibly popular even among our regular JTV customers. As the "Vertical Business Manager" (GM), I was responsible for all aspects of developing this new business, including financial modeling, project planning and management, staffing, content management, inventory / merchandise planning, TV show planning & execution, digital marketing, website enhancements, and so on. Show less

I led the development of a in-store, web-based wireless phone activation system for use by SunCom Wireless dealers and retailers. This closed a competitive gap between SunCom and other wireless carriers, and resulted in a very significant increase in new customer activations due to a faster & easier process.

Helped lead the re-launch of www.circuitcity.com as a ecommerce-enabled website. The launch was incredibly successful. We were the first large retailer to successfully implement buy online, pickup in store functionality. I led the merchandising, marketing, and usability / product management aspects of the new website.

JTV needed a new way to acquire new customers. I launched this project as a "proof-of-concept", and grew it organically, eventually integrating the business with Channel Advisor APIs. We launched commercial-quality eBay and Amazon stores, supported with internal merchandising and other cross-functional staff, growing it into a multi-million dollar revenue channel and ultimately driving significant new customers to our main website, JTV.com. As the Business Owner, I created all processes… Show more

JTV needed a new way to acquire new customers. I launched this project as a "proof-of-concept", and grew it organically, eventually integrating the business with Channel Advisor APIs. We launched commercial-quality eBay and Amazon stores, supported with internal merchandising and other cross-functional staff, growing it into a multi-million dollar revenue channel and ultimately driving significant new customers to our main website, JTV.com. As the Business Owner, I created all processes, managed internal and external resources and stakeholders, and was responsible for the P&L of this business.
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