Marjan Irannejad, MBA

Software sales is tough and rewarding at the same time. It’s a lot of Nos that you learn to overcome with creativity and never giving up. It’s also a chance to really enjoy the ride because not everyone can do this work. It takes someone who can grind it out day in and day out with lots of stressful days but it’s also a chance to stand back once in a while and take it in and be proud of what you’ve accomplished along the way.

Customer feedback allows them to be heard. It’s all about building the relationship and trust. It also gives your company ways to make improvements which makes the customer feel like they are part of the solution.

In most cases, customers have zero clue how you can help solve their problems. You have to be clear, concise and map the solution back to how you will solve their pains. Telling stories about your experience with the same issues helps build credibility and trust.

Spot on! You need to solve a problem or else you’re going in circles or nowhere at all. You have to uncover what keeps them awake at night. This allows you to provide real examples of how you were able to solve it for similar customers, build trust and make a happy customer.