Michael Kantor

The Certified Collaborative Marketer (CCM)™ credential is the advanced professional certification that with POI and Dr. John L. Stanton at Saint Joseph's University delivers tangible value to CPG/Retail Leaders. It demonstrates your command of the critical sales, marketing, and merchandising collaborative skills demanded by today's evolving Retail/CPG environment to create and optimize; promotional plans, assortments, brand/category/store sales and profits. The CCM is unique among CPG and… Show more

The Certified Collaborative Marketer (CCM)™ credential is the advanced professional certification that with POI and Dr. John L. Stanton at Saint Joseph's University delivers tangible value to CPG/Retail Leaders. It demonstrates your command of the critical sales, marketing, and merchandising collaborative skills demanded by today's evolving Retail/CPG environment to create and optimize; promotional plans, assortments, brand/category/store sales and profits. The CCM is unique among CPG and Retail professional credentials -- designed specifically for sales, marketing, and merchandising professionals (e.g. Grocery, Drug, Mass, Club, Dollar).

A Collaborative Marketer understands mutual KPI's (e.g., item/category profit, volume, share, promotion optimization, in stock position, trip and basket volume/profitability), translating into significant advantage for your company, and career advancement for you. Show less

While we are only scratching the surface today of what drives consistent and relevant promotional outcomes, the greatest barriers to success can be overcome with understanding, planning and preparation, and perseverance. Successful companies are breaking down silos and empowering customer teams to achieve excellence. They are committing their organization to consistently contribute to the mutual profitability of the trading partner relationship and success in serving their shared… Show more

While we are only scratching the surface today of what drives consistent and relevant promotional outcomes, the greatest barriers to success can be overcome with understanding, planning and preparation, and perseverance. Successful companies are breaking down silos and empowering customer teams to achieve excellence. They are committing their organization to consistently contribute to the mutual profitability of the trading partner relationship and success in serving their shared shopper/consumer. Today, questions are still being answered. However, more than ever, leaders are involved in making changes, to instigate, motivate, and provide incentives to accelerate the development of optimal pricing and promotion solutions to serve today’s consumer. Show less