Michelle Boockoff-Bajdek

🚀 ELEVATE YOUR GAME: ABM IN ACTION 🚀 In this #LevelUp webinar, B2B marketing experts Brian Pesin from Sift, Jordan Rochester from CivicPlus, and Kerri Krovitz Martinek from Sandler share invaluable insights on overcoming hurdles and implementing successful account-based marketing strategies. Some key takeaways: ✅ Begin with small initiatives and expand gradually. ✅ Regularly enhance your strategy. ✅ Encourage strong collaboration between your marketing and sales teams. ✅ Leverage data and intent signals to engage promising accounts during the early stages of their buying journey. For additional insights and further recommendations from their talk, continue reading here: https://okt.to/jaIiBA

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GTM2024 is next week - here's WHY we designed the event the way we did. Kevin Lee asked me to come on the Power Marketing podcast to talk about what GTM2024 is, what we'll be covering, who the event is for, and what we're hoping to accomplish. The truth is, I worked with the team to build the kind of event I want to go to. ⭐ Executive-only ⭐ Education that mixes how to do your specific job well, and how to be effective as a leader in a cross-functional GTM team ⭐ Sessions that help you learn the soft skills you need to be a great leader ⭐ Talks by thought leaders on the big picture forces shaping the future of business ⭐ Collaborative problem solving and peer to peer networking ⭐ FUN and plenty of time for relationship building (pickleball, anyone?) GTM is a team sport, and this event is designed to train elite GTM athletes and winning GTM teams. If you're curious about the event, or want to learn more, check out our full conversation 👇 #gtm2024 #kathleenhq

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Some awesome tips on Account-based Marketing from Karine Regev. Marketing into large organisations is complex and hard to measure. These ideas use data to make it less of a lottery.

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#Sustainability is a priority for today's CEOs and business leaders. So is getting more #visibility into #impact. What is your company trying to better measure?

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