Michael Nevski

Analytics and feedback can guide key decisions before launching new initiatives. This case study shows how one credit union used member insights to inform their ITM rollout, ensuring success from the start.

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/eUbD_nsd

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A recent jdpower.com study of retail banking customer #satisfaction finds that many banks are failing to provide a customer experience that reflects retail customer expectations and financial behaviors. This is leading to decreased customer satisfaction and a greater willingness to #switch banks. Banks need to develop a detailed understanding of how their customers engage with the bank (focusing on frequency, duration, purpose, channel usage and outcomes) to identify and address key gaps in the customer experience. https://lnkd.in/eS2TcbN3

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Unreliable data leads to unreliable results, like overvaluing and undervaluing marketing ROIs by 300% or more. Love to see this piece on the real-world limitations of MTA!

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I wanted to share an article I just published on how credit unions can differentiate their offerings. In the crowded financial services market, credit unions must differentiate to stand out. This article explores how unique branding and key attributes help credit unions attract and retain members. I share a couple of real-life examples of brands that have successfully carved out their unique identities. Discover why personalized service, community focus, trust, financial education, and unique products are crucial for differentiation. Read the article here: https://zurl.co/P8Lx I welcome any feedback or comments. #creditunion #marketresearch #CustomerEngagement

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https://bit.ly/4cWXKC4 How are rising prices changing the way Americans shop? 📈 Our latest report dives deep into how inflation is shaping consumer habits, from bargain hunting to brand loyalty. Discover the trends across generations and how shoppers are making every dollar count. Explore the full report: https://bit.ly/4cWXL96 #Inflation #ConsumerBehavior #MarketResearch #RetailTrends #EconomicTrends

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CBA-approved influencers! The Consumer Bankers Association has launched a campaign to provide consumers with resources to make informed decisions on choosing a credit card, including a new website (https://lnkd.in/ees55geU) and partnerships with TikTok and Instagram influencers to reach young adults. 👇 Three influencers have already posted videos paid for by the CBA encouraging consumers to visit the website to take a three-question Credit Matchmaker Quiz. 💡Innovative outreach through influencer partnerships. Who would have thought the CBA and TikTok?!? But what a great strategy to capture the attention of young adults, making it easier for them to engage and understand credit cards when there are so many options to choose from. Trade associations, government agencies and other industry organizations have to adapt to the shifting media landscape like everyone else. 💡💡Credibility boost. Partnering with a reputable organization like the CBA can significantly boost the credibility of influencers when they make financial recommendations. This could lead to more banks and affiliate sites establishing partnerships with this specific set of CBA-approved influencers. 😂#NOTpaidforbytheCBA #socialmediamarketing #influencermarketing #advertising #marketing #creditcards

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Be inspired by top Insights & Analytics leaders via The Path https://lnkd.in/gnKFpjFh. Our July leader – Sean Burress, MBA, Kimberly-Clark Global Sr Director, Insights & Analytics – tells us how he found his best professional self from the most painful advice. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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