Michael Fulwiler

You need to ask 1 question before your next discovery call: What's keeping this founder up at night? If you don't ask this question, your discovery calls will be like my old ones: → Missed opportunities → Generic pitches  → No connection  → Wasted time I thought it was enough to "show up" and "talk about services. It is NOT. You can run discovery calls however you want, but you'll get 0 clients and lukewarm responses. To make founders care, show you understand their world: → Discuss real pain points  → Ask decision-driving questions  → Explore business impact  → Uncover hidden challenges  → Map their vision . → Align your expertise with goals Bonus strategies: → "Founder's Journey" story prompt  → "Worst-Case Scenario" reversal  → "Quick Win" blueprint Make founders feel heard and understood. Demonstrate clear value in the 30-60 minutes you have. Next call, ask yourself, "What's keeping this founder up at night?" Then use this framework to show you have the cure for their insomnia. PS: If you are a busy founder or a coach/consultant ready to build a personal brand that amplifies your reach and impact, let's connect! DM me for a remarkable branding journey 🎯 #personalbranding #linkedintips #linkedingrowth

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Did you hear HubSpot is making a big announcement about their product this Wednesday? I can't wait to hear what it is. But in the meantime, I can't help but notice...CTAs! So many more options. Click the button to pop-up forms! Embed scripts for blogs! And so much more. I have an example of this marketing tool in action with BigOrange Marketing and G6 – Military Grade IT below in the comments. Thanks HubSpot. Excited to roll these out to help my customers and community with their lead gen. #inboundmarketing #webdeveloper #hubspot

The most important thing you can do to elevate your social team IS NOT SEXY! You HAVE to build the content engine. 👨‍👧‍👧Team structure 💢 Clear roles ⚙️ Simple process 💻 Efficient technology 🖍️ Dedicated creative resources You can't create brand love without the right systems.

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Seems like I have had this conversation with so many B2B companies and even leaders of agencies too. At Marketopia we offer a dedicated Digital Campaign Success Manager for each client who doesn’t have a marketing team. Our DCSMs are a huge improvement over the Marketing Dept consisting of owner’s spouse or brother as a part-time marketing hobby! ❌❌❌ The Mar-Tech discipline is complex, ever changing, and always understaffed and poorly funded. or like Mary Keough ‘s example - Marketing Departments should not be run by the Sales Department AND the marketing team shouldn’t fall under ‘Creative’ either. 🙊🙉🙈 Let's imagine a company launching a fitness tracker for busy professionals. Here's how Sales, Marketing, and Creative can collaborate for a winning campaign: 💰💰💰 Understanding the Target Audience: 👩🧓🧑🏿👴 • Sales: Sales reps provide insights from customer interactions. They know the common pain points (e.g., difficulty staying active with a hectic schedule) and what features resonate most. • Marketing: Marketers conduct surveys and analyze website data to understand demographics and online behavior of ideal customers. Creative Brainstorming & Messaging: • Creative: Based on the target audience and sales insights, the creative team devises a campaign theme. Maybe it's "Fitness for the Time-Crunched Professional.” • Marketing & Sales: They collaborate on crafting messaging that highlights the tracker's features that address customer pain points. For example, "Track your activity seamlessly throughout your workday," or "Stay motivated with personalized fitness goals." Content & Lead Generation: • Creative: Designers create visually appealing marketing materials (e.g., website banners, social media posts) that align with the campaign theme. • Marketing: They develop content (e.g., blog posts, infographics) that educate potential customers about the benefits of the tracker and drive traffic to the company website. • Sales: Sales provides feedback on the content's effectiveness in converting leads. This helps refine future marketing efforts. Sales Enablement: • Creative & Marketing: They create sales tools like presentations and one-pagers that equip sales reps with clear,concise messaging and product information. Feedback Loop & Improvement: • Sales: Sales reps give feedback on the campaign's effectiveness, sharing insights on customer reception and areas for improvement. • Marketing & Creative: They analyze website traffic, lead conversions, and customer engagement with the campaign to identify what's working and what needs adjustment. This constant feedback loop allows all departments to work cohesively. Marketing attracts qualified leads, Creative crafts compelling messaging, and Sales effectively closes deals. By working together, they achieve a much stronger impact than they could independently. The most stable support system is a Tripod.

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I love ending the week with testimonials like this. Helping health tech founders with copywriting and writing is one of my favorite things. P.S. Got 12 1:1 spots left for July if you want to book it! (And two more in June) if you want help with conversion copywriting or online writing. #healthtech #healthcare

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💼 Working from home with your spouse? Now imagine if you were both top marketers! In this week's Snarketing Podcast, we had the pleasure of chatting with a marketing power couple everyone knows and loves. Traci Spiegelman (Mastercard media maven) and Josh Spiegelman (SVP of Entertainment and Sports Partnerships at Burns Entertainment ) are the first husband-and-wife guests we've ever had! They balance high-pressure jobs, monumental media budgets, and creative brilliance with real-life, everyday challenges. 🎧 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: - Their hilarious take on backseat driving, how they met, and working together from home. - Traci’s innovative work on an innovation, purpose, and an inclusive GenAI chatbot. - Josh’s journey in transforming brands and why working with athletes can be harder than working with animals and kids. - And yes, a bit of “in-home marketing” that’ll make you smile, with the help of Leo Messi. - A newlywed game-styled lightning round gone awry. If you're curious about blending work and home life while staying ahead in the marketing game, you won’t want to miss this episode, presented by Leadfeeder (and co-host: Valerie Vespa). 👂 𝐋𝐢𝐬𝐭𝐞𝐧: https://lnkd.in/ehEJJyRm ▶️ 𝐌𝐨𝐫𝐞 𝐜𝐥𝐢𝐩𝐬: https://lnkd.in/eR-jeWas 🤔 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐛𝐞𝐥𝐨𝐰: How often do they seek out each other's professional advice and expertise at home? 👇👇👇

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