Michael Piskosz

MQLs vs SQLs - healthcare often forgets about the latter. Whoops. "We need more patients!" OR, marketing qualified leads (MQLs) - which "qualified" doesn't hold much water here- are what the majority of private healthcare systems are constantly looking for. This is the utilization of: More Google ads More Social media More DTM More mailers (yep they're still out there) MORE MORE MORE Is it a bad idea to use the above mentioned? Of course not! I've used it myself and I've worked with some of the most forward thinking people when it comes to this. Seth Turnoff The biggest issues? - not all the leads are going to be the ideal patient for your business - your staff's ability to close the deal when the influx occurs BUT, you know who are your ideal patients? The people who have already used your services! These people are your Sales Qualified Leads (SQLs) These people know, like and trust you, so why aren't you marketing to them? I have found that most private practices are not leveraging the enormous amounts of potential qualified referral sources from their OWN LIST OF PATIENTS. Email them, call them, send a pigeon with a note.... but for goodness sakes use them. 💢 Or you could reach out to me and I'll show you how to do it more effectively, so you save time and save some marketing dollars while you're at it. I may even have a free email template to send you that I used in my own business to generate 15 new patients.... 💢 Also, this is Kora. She's sad that you're missing an opportunity to connect with your patient list, but she brought you a safety rope for you to grab onto.

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🎙️ Calling all #healthtech #entrepreneurs, especially those in the #femtech space! 🚀 Design is at the core of impactful products and successful companies. In our latest podcast episode, Theresa Neil, an award-winning #productdesign professional and founder of Guidea and Femovate by Guidea, dives deep into the world of product design in #healthtech. Key Takeaways: - The future of health tech: physical-digital convergence. - User constraints: a vital consideration for providers and consumers. - Strategies to evaluate competition and stand out in the market. - Insights on designing for inclusivity and accessibility. -What consumers should know about women's health products - Emerging trends in femtech for your next breakthrough idea! 💡 Whether you're an aspiring #founder or curious about women's health innovations, this episode offers valuable insights and real examples of products making a difference. Tune in to gain knowledge and inspiration! #healthcare #innovation #podcastepisode https://lnkd.in/gFk8i5iQ

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🚀 Building Health tech? Listen Up. You can have the most sophisticated technology on the market, but if patients can’t or won’t use it, you’ve already lost. 🏥 Patient-centric design Isn’t Optional. ✅ Make it user-friendly for every demographic. ✅ Prioritize ease of use over flashy features. ✅ Remember: A seamless patient experience drives adoption. The equation is simple: Patient Friction = Low Adoption = Failure 👩‍⚕️ Put patients first in every design decision, and you’ll be ahead of 90% of the competition. Your startup’s success hinges on it. #HealthtechInnovation #PatientExperience #UXDesign #Innovation #Health

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I think we’re standing at a healthcare crossroads. The pandemic cut through every layer of the healthcare industry, forcing sudden, rapid changes. And now, four years later, the industry is still asking itself how to move forward. Keep the status quo? Or forge ahead? The answer can only be that we take what we learned and create a new path forward. The pandemic revealed opportunities for companies like us here at Prescribe FIT to open doors to virtual care, expanding access to more patients than what can be managed in a traditional clinic setting. It highlighted a need for personalized, outcome-driven, virtual care experiences. And it showed that patient preferences and needs are continuing to evolve. Is our industry rising to meet the future of healthcare as it’s happening?

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a16z Bio Health doubles down on healthcare and invests in Function Health In 2022 Andersen Horowitz made the decision to dive into healthcare - because they believe that the biggest company in the world will be a consumer health tech company. This year, A16Z invested in Function Health as the lead in its Series A.  Since launching its beta in 2023, Function Health has amassed 50,000 members - with no marketing.  It boasts a strong founding team, that including Dr. Mark Hyman Ed.D. as its Chief Medical Officer.  Earlier this year, Function announced its partnership with Equinox.  It has raised a total of $53M. A16Z’s investment in Function might come as a surprise to some but it has made no secret of its bet in tackling consumer healthcare. The US Healthcare industry is massive ($4 trillion USD and 20% of GDP) - which is why A16Z, along with every large tech company (Google, Apple, Facebook, Amazon) are moving towards it.  They are also moving towards it because the current largest healthcare company in the world is not a tech company and does a poor job in consumer engagement.  UnitedHealth Group (UHG) is the 19th largest company in the world and the largest healthcare company with a market cap of $450B (not including Eli Lilly and Company and Novo Nordisk).  UHG by all metrics is technically a consumer company with half of its sales being DTC - yet their consumer engagement is extremely poor with a NPS of 4. A consumer health company’s core competency should be their ability to engage and retain patients - something that most healthcare companies have failed to do historically. The healthcare industry is ripe for a consumer-obsessed, healthcare-native tech company that will reimagine what care can look like.  A consumer health company will win by placing consumers first, while still taking into account the realities of payor and provider incentives. As per A16Z, “Function started a movement and has fundamentally changed consumer behavior. ..it’s a preventative, lifelong approach to health, not just a single event or doctor’s visit. It’s a new routine that enables people to catch health issues early and benefit from AI advancements. Traditional healthcare treats symptoms; Function finds root causes.” - all for $499 / year. Where do you think the biggest opportunity for innovation exists in healthcare?  Let me know below. 👇 #a16z #healthcare #innovation #funding #function #fitness #wellness #digital #disruption #consumer #payor Vator SweatWorks

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