Michael Scott Cohen

-- Podcast Teaser Alert -- "If you want to lead the consumer, you need to be the consumer." - Eric Ryan At one point, Eric Ryan and I were "frienemies". Friends personally, competitors professionally. He was the co-founder and CEO of Method Products PBC, while I led Mrs. Meyer's Clean Day. ................ But in the real world, we were always on the same team. Our collective efforts, along with the team at 7th Generation, were revolutionizing the cleaning category. At Mrs. Meyer's, our mission was clear: 'Together, we dream of a world where the better way becomes THE way.' ................ Eric Ryan shares his insights on creating method products pbc, OLLY PBC, and Welly Bandages, along with his go-to-market approach. Stay tuned for the next drop of the CEO podcast. 🎙 You won't regret it. #cultureFIRSTleadership #ceoPodcast #ChiefEternalOptimist

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How do you land your product at the first stores? ✅ Know Your Product's Unique Selling Points: Understand what makes your product stand out in the market. ✅ Target Aligned Stores: Identify retailers that resonate with your brand and cater to your target demographic. ✅Create Compelling Packaging: Ensure your packaging grabs attention and communicates your brand effectively. This helped GNGR Labs get from no stores to first stores. Learn more on our upcoming webinar in collaboration with Naturally New York. 🔗Link to register in comments.

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Dear budding CPG Entrepreneurs, You can’t afford not to FOCUS on 1 category This business is filled with things you can’t control The Huge companies trying to squash you & a sea of competition that is UNIQUE to each category And You want to un focus and enter more categories? You just doubled your uncontrollable challenges Doesn’t sound like a good move to me 🤷‍♂️ Your FOCUS is the one thing you can control! The more you narrow your FOCUS on one thing The more you can stack the odds in your favor 💰Become the expert 💰Become the category king for consumers 💰Become the master of things you can control ✌️

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Over the years, I’ve cultivated deep relationships with distributors, consultants, and fellow founders. These connections have been invaluable in informing strategic decisions and driving growth. In fractional roles as a brand strategist, I bring this network to the table, helping brands tap into industry insights that truly make an impact. Need strategic insights backed by industry connections? Let’s chat. #CPG #FoodandBev #BeveragesIndustry #CPGnetworking

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🌟 SEEKING MORE BRAND CULTIVATORS 🌟 We have opportunties currently or coming up shortly, in the following cities: NASHVILLE, ATLANTA, CONNECTICUT, NEW JERSEY, and DC. What is a Brand Cultivator you ask? After countless conversations with startups and emerging brands, we saw a consistent need for sales support with experience and account relationships, at a more manageable cost. To fill this gap, we created the Brand Cultivator Program! 🍸 🍷 🍹 🍺   *Brand Cultivators are 1099 "shared" salespeople - you represent a small portfolio of non-competitive products. A one person show so-to-speak. *You love to hit the streets and SELL. You have existing account relationships and know your market inside and out. *The cost of your salary is shared by 4-6 brands in your “mini-portfolio”. *You work for your brand directly, you just are "shared" with a few awesome brands that are generally new to the market, or ready to grow their brand to the next level - with YOUR help. *At BoozeBiz, we are NOT brokers, we are CONNECTORS! We have a rolodex of amazing Brand Cultivator but always open to more! IS THIS YOU? AND/OR DO YOU KNOW SOMEONE ALREADY DOING THIS? WANT TO HIRE SOME? (pm me directly if you're interested in hiring some) Here's what to do next...... Go to ➡ www.boozebizllc.com and toggle over to Join Our Network. There you will complete a BoozeBiz Bio. Be sure to indicate you are a BRAND CULTIVATOR and what market you are interested in (must have account relationships in that market) Once you've completed the Bio, one of our National Recruiters will be in touch with next steps. This program is going to continue to grow so feel free to fill out your BoozeBiz Bio if you are already doing this in other markets - we may have opportunities for you soon as well! LIKE 👍 COMMENT 💬 SHARE ➡ CHEERS! #jobopportunities #hiring #alcbevjobs

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