Mauricio Mogollon

Unlock the power of communication by first understanding your audience, identifying what makes you unique, knowing the value you offer, and compelling others to believe in it. With these elements in place, your message becomes a masterful tool ready to captivate and inspire!

Brand positioning is about conquering a territory. Is all about colonizing it. And ultimately to become a reference for it. The territory can be a color, a sentiment, or a concept, depending on many market conditions. To find it, try not to have a Linear mind but a lateral one.

An example of what you can do when thinking on strengths and weaknesses of yours and other brands is trying to find “the unmet need”, which could be the ultimate weakness, that very thing that no one is attending or delivering a solution, that sweet spot could foce you a niche or a differentiation factor

Understanding who you are will take you to understand who you are going to talk to Building both pillars from a human perspective will give you the power to truly connect with your target One thing that is useful is to think in terms of a daily basis from a life perspective Think of it one day in the life of “x” (your target) and establish the moments or Instances where your brand engage with them

Market research is the gap between an Unknown audience and an engaged one It is a mix of method, common sense, and sensitivity, and the result of both quantitative and qualitative input It is, in an ideal scenario, the grounds of any brand project or decision

Any branding project and any brand expression (visual or verbal, strategic or creative, graphic or motion) need to be on brand, on target, and on strategy. For that, you need to make decisions based on data, and insights, in a logical process mixed with a twist of intuition to spice things up a little by adding a small amount of uncertainty When you are presenting your idea, make it simple, try to use an elevator pitch first and once the audience gets hooked, move into a deeper and more detailed explanation