Matt Mueller

Six out of 10 U.S. consumers agree that most companies trying to sell them products and services don’t understand their preferences and needs. Half of U.S. consumers say it’s harder today than it was 5 years ago for a brand to earn their trust. And yet, marketing leaders are under more pressure than ever to deliver growth to the enterprise. In this moment of uncertainty and change, marketing leaders need a clear forecast of what’s coming our way in culture and from consumers in 2025. Join me next week at Gartner’s U.S. Consumer and Cultural Top Trends 2025 webinar to get the forecast you need. This is our annual look-ahead into the consumer and cultural trends poised to impact, if not disrupt, your brand plans for the coming year. The webinar is open to all. Register at this link to attend live and/or access the presentation on-demand afterwards.

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The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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Ever wonder why companies don’t include the survey methodology in a press release? Simple. The majority of the time the survey is flawed and they don’t want to disclose that to the public. It’s highly likely they went with a cheap survey company and didn’t realize they made a bad decision until after the survey was completed. At that point they had a choice - do nothing with the results or release the flawed results and hide the “source” (typically defined in the press release as a “independent third party research firm” and not the actual name of the market research firm which SHOULD ADD validity). Hiding the name of the market research firm that conducted the survey is a clear indicator the results likely have errors. I feel like Roz from Monsters Inc. “I’m watching you. Always watching. Always.” PS - if you have a different reason why the methodology isn’t included or the name of the market research firm isn’t in the #PR or #marketing materials you might have worked with I would love to hear why! PPS - Roz was voiced by Pixar story artist Bob Peterson! I never knew it wasn’t a grandma until today! 😂

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🌟 Last Chance to Register: Emerge Smarter Webinar is Tomorrow! Are you ready to deepen your understanding of how shopper segmentation can enhance your brand strategy? There's still time to sign up for C R Research's Emerge Smarter webinar! Join us tomorrow to hear more about specific shopper segments from Lily Birmingham, Elizabeth Lohse, and Lindsay Schachinger. Kathleen Blum (VP of Shopper Insights) will take you through our new proprietary Shopper Segmentation in the food, beverage, and household categories. Don't miss this opportunity to learn about: 🌟 The essential distinctions between shopper and consumer segmentation. 🌟 Diverse shopper profiles, their mindsets, preferences, and what drives them. 🌟 How our innovative typing tool can enhance your marketing and product strategies. Register Now! p.s. Can’t make it? No worries – register anyway, and you will receive an email with a link to the recording to watch or share with colleagues. 

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Fascinating insights in this new blog from Circana! Some highlights: 💡People are shopping and eating differently — for reasons that don’t uniformly apply. You need to show up for different consumers in different ways. 💡Affordability and convenience matter more than ever. Price and promotions may drive traffic, but relevance wins loyalty. 💡The fight for future market share starts now. Staying relevant 365 days a year means taking a full 360-degree view of consumers, demographically and beyond.

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🌟 What’s the difference between Consumer Segmentation and Shopper segmentation? 📢 Find out Thursday for C R Research's Emerge Smarter Webinar, showcasing our new proprietary Shopper Segmentation tool. It's your opportunity to boost your brand’s sales by understanding shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. 🎯 You'll also learn: 🧐 Profiles of shopper segments: dive into their mindset, preferences, & driving factors 🔧 Utilization of our advanced typing tool for precise targeting & enhanced customer insights. 🗓️ Don't miss out - Thursday, April 25, at 12 PM CT!    ➡️ Register now & emerge smarter! https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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The newest Growth Insights podcast from Circana explores consumer escapism trends and how manufacturers and retailers can provide positive experiences through nostalgia, inspiration, and self-care. Listen here: https://bit.ly/3xQdgBd

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