“I worked with Matthew at TPL where he served as Interim Director of Marketing. Outside of being sharp and knowledgeable about the industry, Matthew has great leadership skills. One thing I value in a leader is one who leads by example. Matthew had an open door policy that was refreshing and I also noticed that he had no problem stepping in to help his team be successful. I definitely learned from Matthew by his examples because I recognized that he knows how to add value to any business or organization.”
About
Strategist: I offer a 360-degree array of brand, marketing, and communication strategy…
Services
Activity
-
Hiking suggestion: Eagle Creek trail in Henry Cowell Redwoods State Park. A 3.8-mile out-and-back trail, it's considered a moderately challenging…
Hiking suggestion: Eagle Creek trail in Henry Cowell Redwoods State Park. A 3.8-mile out-and-back trail, it's considered a moderately challenging…
Liked by Matthew Shaffer (he/him)
-
This is so exciting Sarah R. Moore! Congrats on the launch.
This is so exciting Sarah R. Moore! Congrats on the launch.
Liked by Matthew Shaffer (he/him)
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
San Francisco State University
-
Activities and Societies: Editorial support, Fourteen Hills Lit
Poetry, writing, literature, copyediting, poetry journal.
-
-
Activities and Societies: Managing Editor, The Marquis Literary Journal Editor, The Vid
Deep focus on creative writing, literature, and research.
Thesis: T.S. Eliot's Four Quartets.
Editor for poetry Journal and alternative weekly.
Campus radio DJ.
Roadtripper.
Associations starter.
Projects
-
The 606, the new park elevating Chicago.
Marketing and communications campaign to promote The 606, the new park that is elevating Chicago. Produced with Edelman Digital and Timberlake Media Services, Inc..
Other creators -
-
#OurLand Public Service Announcement Campaign
The #OurLand PSA is inspiring millions of viewers to share why parks and nature matter to them.
Brand Film and Broadcast PSA Campaign returning $9M in donated ad value to date, including 800 airings on national networks, and complementary print runs in Time (5 placements), Woman’s Day, and other magazines.
Other creators -
-
Eight Ways That Parks Improve Your Health
A new suite of tools for communicating the critical importance parks play in our health and wellness. A colorful and lively brochure details the facts (with footnotes) that link parks with health and wellness, and a 2-minute animated video brings these facts to life in a fun and engaging way.
Re-launched in summer 2014 as an integrated digital flipbook.Other creators -
-
The Power of Parks PSA Campaign
- Present
The Power of Parks PSA is inspiring millions of viewers to enjoy nature, get fit and healthy outdoors, and connect with their neighbors.
Brand Film and Broadcast PSA Campaign returning $9M in donated ad value to date, including 100 airings on CBS national networks, and complementary print runs in Time (9 placements), O, Fast Company, Woman’s Day, and Good Housekeeping magazines.
Other creators -
-
The Trust for Public Land Brand Identity
-
On October 22, 2015, The Trust for Public Land debuted a new brand identity. New look, same mission: land for people.
Other creators -
-
What Conservation Finance is really about
An animated video project to illustrate the impact The Trust for Public Land has on communities through our highly successful Conservation Finance service.
Other creators -
-
Park(ing) Day
-
National Park(ing) Day, the third Friday of each September, is when metered public parking spaces nationwide become temporary public parks. The project was sponsored in its early years by The Trust for Public Land. It is a project of Rebar, a San Francisco art and design studio. Engagement increased from 47 participants in 2006 to more than 600 worldwide in 2008.
Other creators -
Recommendations received
27 people have recommended Matthew
Join now to viewMore activity by Matthew
-
Prop 4 is a $10 billion climate resilience bond that would safeguard clean air and water, defend our communities from catastrophic wildfires, and…
Prop 4 is a $10 billion climate resilience bond that would safeguard clean air and water, defend our communities from catastrophic wildfires, and…
Liked by Matthew Shaffer (he/him)
-
In nature, nothing is perfect and everything is perfect. Trees can be contorted, bent in weird ways, and they're still beautiful. –Alice Walker
In nature, nothing is perfect and everything is perfect. Trees can be contorted, bent in weird ways, and they're still beautiful. –Alice Walker
Liked by Matthew Shaffer (he/him)
-
“Faith-based organizations and congregations are trusted community partners and anchors. They're often the first to respond to, say, natural…
“Faith-based organizations and congregations are trusted community partners and anchors. They're often the first to respond to, say, natural…
Liked by Matthew Shaffer (he/him)
Other similar profiles
Explore more posts
-
Alchemy Communications Inc.
Case Study | Navigating Municipal Crisis Communications How do cities effectively manage communication during a crisis? Our #CaseStudy dives deep into: Ensuring Accessibility: Making sure all community members can receive and understand crucial updates. Clarifying Messages: Strategies for crafting clear, concise, and actionable information during emergencies. Ready to transform your crisis response strategy? Download this FREE case study from our website: https://ow.ly/Ng9I50RojgP #MunicipalCrisisCommunications #MunicipalCommunications #CrisisCommunications #StrategicMarketing #PublicSafety #EmergencyManagement
-
LISC Duluth
In an op-ed for Smart Cities Dive, Local Initiatives Support Corporation (LISC) CEO Michael T. Pugh and Enterprise Community Partners CEO Shaun Donovan weigh in on how climate and community development are fundamentally part of the same whole. This is the premise of our new book, What’s Possible: Investing NOW for Prosperous, Sustainable Neighborhoods, which was co-published by our two organizations along with the Federal Reserve Bank of New York For investments in green community development to be successful, they argue, the work must be guided by strategies that prioritize community input and involvement. Read more at the link below: https://lnkd.in/g6usKbYp
-
Nena do Nascimento
So glad to see this evaluation out in the world! Faced with a global pandemic, state and local government, local organizations and private business came together at record speed to stand up the Project Roomkey program. The model used hotel rooms to house people experiencing homelessness - to reduce their risk exposure, as well as the larger burden on the health system in this crisis. The Project Roomkey model expanded our imaginations for how California can provide emergency housing for people experiencing homelessness - and there are important reflections on what this means for homelessness services in non-emergency settings as well. #covid19 #pandemic #pandemicpreparedness #homelessness #housing
-
Design Positive
Sustainability communications is about getting audiences up-to-speed ASAP! We empower nonprofits and mission-driven brands to create impactful communications through our membership plans, offering unlimited projects, revisions, and hyper-fast turnarounds. Pause or cancel anytime. No contracts, just highly effective designs. #nonprofit #nonprofitorganization #nonprofitmarketing #designforgood #makeadifference #globalchange #makeadifference #changemakers #missiondrivenbusiness #missiondrivenbrand #missiondrivencompany #purposefulbranding #brandingwithpurpose #sustainablebrands #brandwithpurpose #missiondrivendesign #missiondriven #accessibilitymatters #accessibledesign #nonprofitwork #nonprofitorganizations #nonprofits #nonprofitorg #nonprofitfoundation #nonprofitsmatter #nonprofitdesign
-
Natural Areas Conservancy
Today the NAC released a new report, Funding the Care of Urban Forested Natural Areas, that looks at how 21 cities in our #ForestsinCities network are funding their urban forests. Listen to two NAC staff members Sophie and Emily (Senior Managers in National Partnerships and External Affairs), discuss common challenges and obstacles, and highlight successful strategies to acquire funding for these natural areas. Together they answer the big questions—Why fund forests? What is their value to cities? What resources are available to sustain them? How can individuals take action? Visit our Understories blog to hear the full conversation: https://bit.ly/4dmzp9I
1 Comment -
Circle Network
How can Human-Centred Design lead to better solutions in the social sector? Philanthropist Pam Scott explains the four-step process that she uses both commercially and within her own philanthropic efforts to come up with innovative solutions. Scott also reminds us that failure is part of the process, "At the heart of human-centred design is optimism and believing that things can always get better, even when you’re in a dark place with things epically failing." Read the full insights piece here: https://lnkd.in/dftxGT8a #HumanCenteredDesign #SocialInnovation #Philanthropy
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More