About
A Walt Disney Company alumnus with a career focused on building businesses…
Articles by Matt
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Charlie Price. A life well lived.
Charlie Price. A life well lived.
The advertising and PR world lost an icon. And his extraordinary obituary is worth reading.
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3 Successful Heavy-Duty Trucking Campaigns, How We Did It
3 Successful Heavy-Duty Trucking Campaigns, How We Did It
From axles and engines to job sites and highways all across America, Mower is providing marketing solutions that go far…
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Experience
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Education
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Florida State University
Activities and Societies: Varsity Football Player for legendary Coach Bobby Bowden - Individual Honors: Letterman, Top Conditioned Athlete Award, Gold Club Award, King of the Mats Award. Team Honors: Part of the NCAA's designated Dynasty of 14 straight seasons finishing in the Top 4; 2X Fiesta Bowl Champs, Sugar Bowl Champs, Blockbuster Bowl Champs. FCA - Officer, Football Representative. Omicron Delta Kappa leadership honor society, Golden Key National Honor Society. Ad Club Officer. AAF Competition Team Leader.
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Audited online coursework including Exercising Leadership: Foundational Principles, The Architectural Imagination and CitiesX: The Past, Present & Future of Urban Life.
Licenses & Certifications
Volunteer Experience
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Keynote Speaker, Guest Lecturer
Association of National Advertisers | Business Marketing - St. Louis
- Present 15 years
Education
Keynote speaker and panelist at national/global conferences including Association of National Advertisers, American Advertising Federation Digital Conference, Business Marketing Association Global Conference, Insurance Marketing & Communications Association National Conference and THINQ. Guest lecturer at schools including the University of North Carolina system, Florida State University, Savannah State University, Davidson College and Wake Forest University. Guest speaker on leadership…
Keynote speaker and panelist at national/global conferences including Association of National Advertisers, American Advertising Federation Digital Conference, Business Marketing Association Global Conference, Insurance Marketing & Communications Association National Conference and THINQ. Guest lecturer at schools including the University of North Carolina system, Florida State University, Savannah State University, Davidson College and Wake Forest University. Guest speaker on leadership, business strategy, marketing and culture at company and organizational events/retreats.
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Awards Judge
Effie Worldwide
- 4 years
Education
Judge for the Effies, the international award for marketing effectiveness.
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Board Member, American Association of Advertising Agencies, Carolinas Council
4A's
- 10 years 9 months
Education
Professional development. Advocacy and thought leadership for the industry. Providing paid internships to deserving students seeking careers in advertising.
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Board of Governors
Charlotte City Club
- 7 years
Board leadership/guidance. Selected among the Clubs of the World, ranked in the top 5% of private clubs around the globe.
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Board of Trustees
Charlotte Regional Business Alliance
- 1 year 11 months
Economic Empowerment
The Charlotte Regional Business Alliance is the chamber of commerce and economic development organization for the 15 county region surrounding Charlotte, spanning North and South Carolina.
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Chairman
Charlotte Regional Film Commission
- 5 years
Recruiting film, TV and commercial production to the Charlotte Region.
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Board Member / Marketing Chair / Board Executive Committee
Charlotte Regional Partnership
- 8 years
Economic Development for the Charlotte USA Region -- the 16-county area surrounding Charlotte in both NC and SC.
Courses
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4A's Executive Leadership Program
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4A's Seminars: Digital, Business Development, Account Management, Strategy & more
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Content Marketing Certification, Market Motive
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Conversion Optimization Certification, Market Motive
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DMA One-to-One Marketing
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Disney Leadership Excellence
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Display Advertising Certification, Market Motive
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Email Marketing Certification, Market Motive
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Franklin Covey Presentation Training
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Mobile Marketing Certification, Market Motive
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Online Marketing Certified Professional (OMCP)
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Pay Per Click Certification, Market Motive
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SEO Certification, Market Motive
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Social Media Certification, Market Motive
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The Medill School at Northwestern University -- Integrated Marketing Communications Seminar
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Web Analytics Certification, Market Motive
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