Marlene Jia

Applied Artificial Intelligence is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their organizations and the quality of life in their communities. If you want to drive innovation by combining data, technology, design, and people to solve real problems at an enterprise scale, this is your playbook. This book does not overload you with details on debugging TensorFlow code nor bore you with generalizations about the… Show more

Applied Artificial Intelligence is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their organizations and the quality of life in their communities. If you want to drive innovation by combining data, technology, design, and people to solve real problems at an enterprise scale, this is your playbook. This book does not overload you with details on debugging TensorFlow code nor bore you with generalizations about the future of humanity. Instead, we teach you how to lead successful AI initiatives by prioritizing the right opportunities, building a diverse team of experts, conducting strategic experiments, and consciously designing your solutions to benefit both your organization and society as a whole. This book is focused on helping you drive concrete business decisions through applications of artificial intelligence and machine learning. Written with the combined knowledge of three experts in the field, Applied Artificial Intelligence is the best practical guide for business leaders looking to get true value from the adoption of machine learning technology. Show less

You've heard how chatbots are the new big thing for businesses. People now spend more time on messaging platforms than on social media. As such, innovative business owners and marketing executives are now connecting with prospects and customers through chatbots -- robots powered by artificial intelligence to help scale marketing, sales and customer service departments. In this book, we feature hundreds of actionable bot strategies that leading brands such as 1-800-Flowers, Sephora, Expedia… Show more

You've heard how chatbots are the new big thing for businesses. People now spend more time on messaging platforms than on social media. As such, innovative business owners and marketing executives are now connecting with prospects and customers through chatbots -- robots powered by artificial intelligence to help scale marketing, sales and customer service departments. In this book, we feature hundreds of actionable bot strategies that leading brands such as 1-800-Flowers, Sephora, Expedia, Victoria's Secret, Capital One, Ebay, NFL, CNN and more have used to attract, engage and retain users. Show less