Mark Smith

💥 No doubt about it! 💥 Good Communication Skills are Critical? Why? And How Do You Improve Them? Communication is vital to ensure a successful project, a well-run department, or a thriving dealership. Communication is the true job of leadership; You just can't become a great leader until you are a great communicator. Great communicators inspire people. They create a connection that is real, emotional, and personal. And great communicators forge this connection through understanding people and the ability to speak directly to their needs in a way that they are ready to listen. Click the link below to learn how to become a Better Communicator! https://lnkd.in/eXxHKpef

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My father, who founded Jim Hudson Automotive in 1980, still asks our GMs almost daily, "How many appointments do you have set for tomorrow?" It's a simple question, but it gets to the heart of what drives sales in today's market. We hear it from dealers all the time: "Foot traffic is down." And, yes, this may be a reality, but the thing is—customers aren't just wandering onto the lot anymore. They're shopping online, comparing options, and only visiting dealerships when they are ready to buy. Setting appointments is the key to getting more qualified buyers in the door. Appointments are the highest-value pre-qualified leads. Sales would skyrocket if the sales teams approached appointment setting with the same energy they bring to test drives. Let's treat every customer interaction as a chance to make a real connection and schedule that all-important appointment. This isn't just about the sales team—leadership buy-in is crucial! Focus on training and incentivize appointments. The results will speak for themselves when the whole team is on board.

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