Marissa Buckley

Marissa Buckley

Ormond Beach, Florida, United States
18K followers 500 connections

About

I am living my life’s purpose: to show people their true value and the path to achieve…

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Articles by Marissa

  • Caution blind corner ahead

    Caution blind corner ahead

    This summer, I attended the InsurTech Trails event held in Snowmass/Aspen, Colorado and organized by David Gritz and…

    21 Comments
  • You can always be coached

    You can always be coached

    Over the years, I've invested in executive coaching, including specialized presentation and media skills training. My…

    15 Comments
  • Create an Irresistible Future

    Create an Irresistible Future

    I recently was invited to InsurTech Slopes, an inaugural event in Park City, Utah formed by David Gritz and Stacey…

    11 Comments
  • Opinions are Temporary

    Opinions are Temporary

    And that's a very, very wonderful thing. Living in this truth offers freedom, a chance to repair, a chance to…

    10 Comments
  • The Cultural Heart of Digital Transformation

    The Cultural Heart of Digital Transformation

    What an exciting and priceless journey we've had at Security First Insurance. Over the last four years and with a…

    27 Comments

Contributions

Activity

Experience

Education

  • West Virginia University Graphic
  • -

    Activities and Societies: Community Partnership for Children Volunteer, Iranian American Society Honorary Member

  • -

Volunteer Experience

  • Digital Insurance (formerly Insurance Networking News) Graphic

    Advisory Board Member, Dig-In The Digital Future of Insurance

    Digital Insurance (formerly Insurance Networking News)

    - Present 5 years 10 months

    Digital Insurance consistently provides valuable industry insight that empowers insurance executives to evolve and transform their organizations from the outside in. The conference board is comprised of industry executives across organizations from large national carriers to medium-sized companies and insurance technology startups who are passionate about creating sessions and formats that bring value to insurance companies and professionals with varying levels of expertise (entry-level to…

    Digital Insurance consistently provides valuable industry insight that empowers insurance executives to evolve and transform their organizations from the outside in. The conference board is comprised of industry executives across organizations from large national carriers to medium-sized companies and insurance technology startups who are passionate about creating sessions and formats that bring value to insurance companies and professionals with varying levels of expertise (entry-level to senior executives). This year's Dig-In conference, included sessions showing how companies are using blockchain, transforming operations, and using insurance technology to innovate and evolve. The conference continues to grow and includes events that allow attendees to also experience the culture of Austin, Texas. If you are looking to step outside of your organization's walls and attend an industry conference that will help you to evolve and grow your teams, then I recommend attending either or both of Digital Insurance's conferences, Dig-In and Women in Insurance Leadership.

  • Digital Insurance (formerly Insurance Networking News) Graphic

    Advisory Board Member, Women in Insurance Leadership

    Digital Insurance (formerly Insurance Networking News)

    - Present 6 years 5 months

    Digital Insurance supports women leaders in the industry through their annual event Women in Insurance Leadership held in October. The organization also dedicates one of their issues to the Women in Insurance award winners, providing in-depth stories of the challenges these leaders have faced and the innovation and expertise required to overcome and succeed. Digital Insurance honors the transformative women leaders who are bringing the industry into the connected future. These successful…

    Digital Insurance supports women leaders in the industry through their annual event Women in Insurance Leadership held in October. The organization also dedicates one of their issues to the Women in Insurance award winners, providing in-depth stories of the challenges these leaders have faced and the innovation and expertise required to overcome and succeed. Digital Insurance honors the transformative women leaders who are bringing the industry into the connected future. These successful innovators, from all lines of business and enterprise operations, share their insights on technological disruption, working with regulation and promoting diversity in the upper levels of management. This premier event puts insurance carriers, brokers, agents and managing general agents in contact with some of the leading female executives in insurance. This is an excellent conference for networking and professional development. If you are a mentor or recognize young leaders in your organization, this event also provides an opportunity to form strong relationships and expand your team's network and sphere of influence.

  • Insurance Technology Association Graphic

    Advisory Board Member

    Insurance Technology Association

    - Present 8 years 10 months

    Science and Technology

    The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource. Publications and educational programs created by the ITA are designed for professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services. As an advisory board member, I help to…

    The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource. Publications and educational programs created by the ITA are designed for professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services. As an advisory board member, I help to shape content, events, and building a community of insurance professionals to overcome common industry challenges.

Publications

  • How to Get Comfortable Pushing the Boundaries of Insurance

    Digital Insurance

    Challenge every idea, your own assumptions, and the charge given so you can develop a solid understanding of the business need, value, and the best path forward. Learn from Beth Maerz at Travelers and Lisa Woodley at NTT Data Services on how to bring an idea to life and exceed your company's expectations.

    See publication
  • How Insurers Can Change Their Culture to Support Digital Transformation

    Digital Insurance

    To truly transform your business it starts on the inside and with a very clearly defined purpose. Why does your organization exist? Does every single employee understand and work towards that purpose? These are the fundamental questions that need answered if you want to transform and maintain a thriving organization from the inside-out.

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  • 26 Digital Insurance Innovators to Watch

    Digital Insurance

    Transformation of the insurance industry is continuing at a rapid rate, with new technologies being adopted across the value chain every day. Last year saw increased deployment of artificial intelligence, drone technology, biometrics and blockchain, just to name a few. And 2018 shows no signs of slowing down with new product launches that take into account what's truly possible from advanced digital tech.

    By Nathan Golia, Editor-in-Chief, Digital Insurance. These innovations are all…

    Transformation of the insurance industry is continuing at a rapid rate, with new technologies being adopted across the value chain every day. Last year saw increased deployment of artificial intelligence, drone technology, biometrics and blockchain, just to name a few. And 2018 shows no signs of slowing down with new product launches that take into account what's truly possible from advanced digital tech.

    By Nathan Golia, Editor-in-Chief, Digital Insurance. These innovations are all made possible by leaders who are willing to take risks and go against the inertia of a venerable sector. This year, Digital Insurance has again consulted with experts across the industry to assemble this list of 26 innovators who are leading insurance into a new generation of efficiency and effectiveness. These carriers and technology representatives profiled on the following pages are driving true change with bold new ideas and implementations.

    See publication
  • How A True Digital Transformation Partnership Makes Life Easier For Security First Insurance

    PointSource

    The right strategic partner can change your organization in a big and fruitful way. Security First Insurance partnered with PointSource in 2014, and one of the primary reasons we chose this firm was because their brand's digital experience embodied the technology, interactions, and value we wanted to offer our customers. Beyond our expectations, the partnership resulted in a complete transformation of our business and the way we operate. Our culture changed and it could not have been done…

    The right strategic partner can change your organization in a big and fruitful way. Security First Insurance partnered with PointSource in 2014, and one of the primary reasons we chose this firm was because their brand's digital experience embodied the technology, interactions, and value we wanted to offer our customers. Beyond our expectations, the partnership resulted in a complete transformation of our business and the way we operate. Our culture changed and it could not have been done without the confidence required to listen and appreciate when someone knows how to do it better. Here are a couple aha moments we encountered throughout the partnership with our core development partner, PointSource.

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  • Mobile Investments Pay Off In Irma Response

    Digital Insurance

    Security First Insurance received more than 30,000 claims over four-week period after Hurricane Irma made landfall. 37% of the claims reported just after the storm hit Florida, were reported online. The company's mobile app, Security First Mobile, includes a storm tracker that was accessed more than 400,000 during the month of September. Mobile technology is an investment that puts companies in the hands and hearts of its customers.

    See publication
  • More Than A Handshake And A Smile

    ITA Pro

    Whether it's terra firma or up in the cloud, connecting with today's digital consumer is more than just a simple challenge for insurance carriers. It means rejecting old habits that don't fit today's consumers. Here's how Security First Insurance developed a marketing strategy to fully leverage the company's investment in mobile technology and external factors that increased relevancy of the services offered.

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  • 16 of the coolest P&C insurer mobile apps

    PropertyCasualty360

    It is a privilege to have been part of the development of our company's mobile app and to be recognized as 1 of 16 of the coolest mobile insurer apps in the country. Security First Insurance is recognized among eight large national carriers and is the only small privately held company on the list. It's quite the honor and something I'm so proud to have been a part of. This is not possible without the incredible team we have in-house across technology, data, and marketing business units and our…

    It is a privilege to have been part of the development of our company's mobile app and to be recognized as 1 of 16 of the coolest mobile insurer apps in the country. Security First Insurance is recognized among eight large national carriers and is the only small privately held company on the list. It's quite the honor and something I'm so proud to have been a part of. This is not possible without the incredible team we have in-house across technology, data, and marketing business units and our partnership with the award-winning firm, PointSource.

    See publication
  • Security First Insurance Differentiates Its Customer Experience With Personalized Videos

    1to1 Media

    Security First Insurance found a way to get customers to view their policy coverage and increase claim satisfaction through the use of EngageOne personalized video technology offered by Pitney Bowes. Marissa Buckley, Security First Insurance's Vice President of Marketing, oversaw the development and lead the creative design and animation of the video content. As a result, customers watch an average of 4.5 minutes of insurance video content.

    See publication
  • Personalized Interactive Video Improves Customer Engagement at Security First Insurance

    Pitney Bowes

    I interviewed with Pitney Bowes to talk about our experience using the company's personalized video technology, EngageOne Video Solution, and the results we have seen in engagement and customer satisfaction. The process was very easy and the company did an excellent job capturing the value of the quality of service we provide to our customers.

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  • The New Insurance Marketing Playground

    Carrier Management

    Slow to move on technology, the insurance industry is now fully embracing advanced ways to market and sell traditional products. Some marketing execs say the possibilities for insurance are endless, while others see challenges ahead.

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  • Marketing Wisdom for 2008

    MarketingSherpa

    Having recognized the importance of A/B testing, I was able to improve conversion more than 30% and drive home sales in a highly competitive and recessionary market. The information I submitted to MarketingSherpa on the results of our A/B tests was published in the organization's annual marketing wisdom report.

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Projects

  • Website Information Architecture

    Partnered with PointSource to improve information architecture (IA), content organization, on the company website to better meet business and consumer needs. This included conducting a competitive analysis, content inventory, and consumer research using card sorting methodology. The corporate goals are to increase market share in key growth areas, differentiate brand from other companies, increase the use of self-service features, and support agency relationships. Website goals include increase…

    Partnered with PointSource to improve information architecture (IA), content organization, on the company website to better meet business and consumer needs. This included conducting a competitive analysis, content inventory, and consumer research using card sorting methodology. The corporate goals are to increase market share in key growth areas, differentiate brand from other companies, increase the use of self-service features, and support agency relationships. Website goals include increase acquisition, provide quality content, improve retention, and deliver dynamic, highly targeted content. The new IA was launched in September 2015.

    Other creators
    See project
  • Security First Mobile

    I oversaw the user experience design and development of Security First Mobile's improved storm tracker with social media sharing from concept to implementation. Users can plot their location on the map and share storm status updates with family and friends. The app has an average 4.4 star rating in the app store, more than 100,000 total installs, and is rated highly by consumers of all ages. The app was just recognized as 1 of 16 of the coolest insurer mobile apps by PropertyCasualty 360:…

    I oversaw the user experience design and development of Security First Mobile's improved storm tracker with social media sharing from concept to implementation. Users can plot their location on the map and share storm status updates with family and friends. The app has an average 4.4 star rating in the app store, more than 100,000 total installs, and is rated highly by consumers of all ages. The app was just recognized as 1 of 16 of the coolest insurer mobile apps by PropertyCasualty 360: http://www.propertycasualty360.com/2016/01/19/16-of-the-coolest-pc-insurer-mobile-apps

    See project
  • Personalized Video

    Security First Insurance was the first insurance provider to launch personalized video services to customers in 2013. Pitney Bowes' EngageOne Solution allows us to create a meaningful connection with new customers across demographic groups. We have increased awareness of policy coverage by more than 20%. On average, customers are spending 6.5 minutes watching video content about their insurance coverage and other important information that helps to clear up common misperceptions about insurance…

    Security First Insurance was the first insurance provider to launch personalized video services to customers in 2013. Pitney Bowes' EngageOne Solution allows us to create a meaningful connection with new customers across demographic groups. We have increased awareness of policy coverage by more than 20%. On average, customers are spending 6.5 minutes watching video content about their insurance coverage and other important information that helps to clear up common misperceptions about insurance among consumers. In 2015, Security First Insurance won the Model Insurer Award by Celent in the Digital and Omni Channel category for our use of personalized video service. We have big plans to expand this service in 2016 and look forward to working with Pitney Bowes to improve the customer experience even further and increase sales.

    Other creators
    See project
  • Florida Is My Home Blog

    Oversaw the development of Security First Insurance's corporate blog and designed a blog strategy to ensure effective content marketing, subscriber growth, and improved organic search results.

    Other creators
    See project
  • Responsive Design

    Created design for responsive website to provide company with the ability to easily integrate social media and interactive content such as video, slideshows, infographics, and widgets.

    See project
  • Social Media Capture 4 (SMC4)

    Partnered with London-based Integritie to develop SMC4, the nations's first social media and email disaster response communication system. SMC4 is integrated with IBM Content Analytics technology that automatically prioritizes and routes inbound social media and email messages to internal employees across business units. The system enables Security First Insurance to effectively manage and respond to thousands of incoming requests--an essential post-disaster response tool.

    Other creators

Organizations

  • Digital Insurance

    Women in Insurance Leadership Advisory Board Member

    - Present

    I have the privilege of serving on a board comprised of senior-level executives with experience in insurance, research, and technology. Each year, Digital Insurance honors dynamic women leaders who are bringing insurance into its digital future at the Women in Insurance Leadership (WIL) conference. The conference provides a series of sessions over a two-day period covering insurance technology, analytics, and case studies of digital transformation that's taking place across all types of…

    I have the privilege of serving on a board comprised of senior-level executives with experience in insurance, research, and technology. Each year, Digital Insurance honors dynamic women leaders who are bringing insurance into its digital future at the Women in Insurance Leadership (WIL) conference. The conference provides a series of sessions over a two-day period covering insurance technology, analytics, and case studies of digital transformation that's taking place across all types of organizations and in every level of business. This board helps to shape the event and value offered to attendees.

  • Insurance Technology Association

    Advisory Board Member

    - Present

    Insurance Technology Association (https://www.itapro.org) provides members with opportunities to collaborate and share expertise in insurance technology. The organization publishes the ITA Pro magazine which is filled with valuable information on insurance and technology strategy, integration, marketing, and system and mobile development. ITA offers members the opportunity to grow professionally and to network with industry leaders and peers.

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