Marion Moore, MSN, RN, CPXP

patient satisfaction strategies for healthcare providers

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A stress Reliever

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Watch 👀 or listen 👂 to my latest webinar explaining how #AI technology can support #nurses delivering exceptional #patientcare

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Case Study Summary: Phoenix Children’s Partners with Healthgrades for Patient Acquisition Solution Phoenix Children’s, a leading pediatric healthcare system in Maricopa County, Arizona, faced increasing demand due to the region's rapid population growth. The hospital needed an effective patient acquisition strategy beyond traditional Google searches to maintain its leadership and support expansion. Phoenix Children’s partnered with Healthgrades to enhance its online presence and reach a broader audience of commercially-insured consumers. Key Challenges: 1. Expand digital marketing initiatives. 2. Increase patient volumes, particularly among new residents seeking pediatric care. 3. Promote general practitioners and specialists in a region with diverse healthcare needs. 4. Engage caregivers (parents, grandparents, guardians) making healthcare decisions for children. Solution: 1. Phoenix Children’s collaborated with Healthgrades to highlight nearly 200 doctors accepting new patients. 2. Healthgrades’ platform prominently featured Phoenix Children’s physicians, even on competitor profiles. 3. The strategy targeted primary care, orthopedic, and cardiovascular pediatric care. Results in 12 Months: -Physicians featured over 135,000 times to consumers on Healthgrades. -Generated over 4,500 phone calls from prospective patients. -This partnership allowed Phoenix Children’s to extend its reach, effectively engage with decision-makers, and generate significant new patient inquiries, supporting its growth and rebranding efforts.

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PA pay by state, adjusted by cost of living: Nevada has the highest hourly mean wage for physician assistants, even after adjusted for cost of living, according to data from the Bureau of Labor Statistics. http://dlvr.it/T8H27Y

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