Marie Scoutas
New York, New York, United States
1K followers
500 connections
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About
Stakeholder engagement, marketing driven growth and communications strategies.
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Haru Coryne
I recommend this post by Alexandra Smith on "total journalism reach" -- The 19th's new readership metric. It's full of insights and data wisdom. One takeaway: prioritize consistency across platforms without being overly rigid. For example, #Instagram views get counted because their posts basically republish an abridged version of the story -- an increasingly common publishing strategy -- not just because the machine needs more #data. Above all, this model is attentive to the question of *why* we measure #readership. I've always felt that digital interactions are metaphorical -- as summed up in that now quaint adage: "tweets, not endorsements." What does readership *represent*? Answering that question will help you collect quality, consistent data on #news consumption. And that will bring us closer to the readers we serve. https://lnkd.in/gxn4wmYy
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Rebecca Carriero
If I were teaching a course on communications, this would be on the syllabus. Why? Because the analysis: ✅ Accurately identifies a vision and strategy ✅ Hones in on messaging ✅ Includes specific tactics that apply to both new and traditional media ✅ Applies to politics, corporations, individuals, or nonprofits Politics aside, read this if you want to understand the key elements of a strong comms plan. https://lnkd.in/evSecn_w #communications #strategy #commsplanning #publicrealtions #socialmedia
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Brett Henne
I love this Axios chart showing how a rapid crisis #PR response to some top company blunders this year quickly cut off the negative press stories about the incident. The article by Eleanor Hawkins smartly advises against racing out with a response that may have to be walked back if it's later found to have inaccuracies. But investing in the time now to define the process needed for your organization to respond effectively is an essential first step in mitigating a future bad situation. The #communications team should make a plan on how best to collaborate with the CEO, the board of directors, and key departments such as legal, and HR, to create and execute a response. Quickly. Story link in first comment. #Publicrelations #storytelling #brandbuilding
41 Comment
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