Margee Moore

A single sentence version of your UVP is an excellent thing to have your employees memorize to share. With the StoryBrand methodology, we call this a "One-Liner." It starts with a recognizable pain that your ideal targets will relate to. Then ends with unique selling points. Our BigOrange Marketing UVP or One Liner is: Some marketing agencies promise the moon and deliver squat. You deserve better. At BigOrange Marketing, we take marketing off your plate with our proven blueprint so that you can get leads and grow.

At BigOrange Marketing, we follow the StoryBrand methodology of defining your unique value proposition. People are skim readers today. Therefore, to show your value on a website, we turn this into 3-4 "Authority Points." For example, a Managed IT Services firm like Intrust IT in Cincinnati would share their value with these authority points: * No long-term contracts * 99% monthly customer satisfaction rating for more than 5 years * Employee-owned since 2019 via an ESOP * 24x7x365 expertly staffed security operations center (SOC) with a million dollar ransomware guarantee

When it comes to content, voice search has led to greater popularity for question based articles. One way to leverage this in your content plans is to use the People Also Ask sections of Google to generate great topic ideas. Try it yourself like this: Search landscape maintenance services. Look right below the map portion of the search engine results. You will see two question-based People Also Ask links to posts. This is valuable space and the more you can help answer peoples' questions in a helpful, human way, the more Google will love your content.