Madhavan Ramanujam

Madhavan Ramanujam

Stanford, California, United States
10K followers 500 connections

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  • Monetizing Innovation

    Wiley

    Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals — or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. Find out what customers value and how much they are willing to pay. Design the product around the price, and the…

    Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals — or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. Find out what customers value and how much they are willing to pay. Design the product around the price, and the results will surprise you.

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