Lynne d Johnson

🎉 🔔 🔥 LONG POST ALERT Today we launched the 3rd and final season of our award-winning "Changemakers" docu-series. It's live, right now! Check out the trailer below, or go to https://lnkd.in/ebFZXZJx to see the full series. https://lnkd.in/gz3r7aT7 Here's just a few things I love about it: 1- THE IMPACT: This season epitomizes the ripple effects of empowerment in action. A food grower in Turkey trying to restore her land regeneratively following the 2023 Earthquake. A PepsiCo sales leader breaking gender norms in Egypt, and setting the example for her daughter. Through stories like these, it's super clear how a little help can make all the difference in the world to those who need it most. 2- THE (IN-HOUSE!) PRODUCTION: This season transports us to Australia, Mexico, the U.S., Turkey and Egypt. This could cost a small (large?) fortune to make. But the incredibly talented producers and editors here at Pep make it happen for a fraction of the cost. And a special h/t to Viggo Oprita and Amy Fruchtman for fostering, nurturing and birthing this docu-baby. (A full 9 months to produce!) Stunning work on a global scale, showcasing unparalleled quality and creativity on time and on budget. 3- THE PROCESS: This series is a testament to teamwork and the collaborative spirit. - It starts with our Foundation, who alongside our non-profit partners improve lives day in and day out. - The amazin' Foundation Comms team, in the weeds every step of the way, masterminding how best to tell these stories from Day 1 thru launch. - Our Sector and Market comms partners, who help us find the stories and clear the path for logistical execution. - Our incredible producers and editors and DP's and colorists and graphic designers and mixers who take it from analog to a breathtakingly digital picture. - Our social strategists who help create the right blend of assets to reach the right people in the right ways. - Our web team, who help build the home where people can experience the stories. - Our writers, who paint with words. - Our paid media partners at Edelman - Our distribution partners at Fast Company (who have been incredibly patient collaborators in their own right.) So please watch, comment and share - and understand the importance to the subjects AND the people moving heaven and earth to bring these wonderful stories to the world. #GreatStoriesWellTold #StoriesWithPurpose C.D. Glin Sheri Morgan, ABC Viggo Oprita Amy Fruchtman Vincent Bozek Jenny McCormack Ekaterina Venediktova Felipe De Vecchi Joseph Ward Pipatra Banpabutr Charbel Barakat Juan Antonio C. Tito Farias Des Dlamini Alissa Moceri Brittny Palma Jacob Lieberman Liesa Goins Amanda Sialiano Sara Rogers Jennifer Kauffman Chase Haller Ghilianie Soto Damian Slattery Will Pyle and many more!

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Honored to contribute an article to SIE Voices Magazine, published by the Social Impact in Entertainment Society. In a world where content is ubiquitous, the entertainment industry holds a unique power to influence society. Films, television shows, podcasts, and theater productions not only entertain us but often challenge our perspectives, educate us on critical social issues, and inspire us toward action. Media projects have the power to shift culture but, without measuring the social impact of any media projects, we risk losing the opportunity to understand, replicate, and amplify their success. We list four key reasons why measuring social impact in entertainment is crucial. Can you think of any others? #socialimpactinentertainment #media #production #partnersinkind

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New 'Top Publishers on Social Media' report from NewsWhip out today. "ABC News is perhaps the most successful of the big US cable publishers on TikTok in H1 2024." Especially love this part: "Its success wasn’t limited to viral soft news clips..." Congrats to the best social team in the biz! #news #digital #social #tiktok #digitalmedia #streaming #socialmedia

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The Hearst DevHub continues to focus on building practical AI-powered tools for our local newsrooms, and we're excited about our latest initiative: Emcee, a quiz-generation engine. 🧠 Emcee (M.C. = multiple choice) is built on the back of our newsrooms' reported, edited and vetted work. No hallucinations here. We scrape our most popular stories, use gen-AI to turn the stories into a multiple-choice format, spin up one of the DevHub's interactive Quiz templates, and alert the editor, whose job is to read through the questions and answers, edit for taste and accuracy, and then publish the quiz manually. No direct publishing to the web; a human is in the loop and in control of every piece of content. We're live in our (Albany) Times Union, Hearst Connecticut Media Group and Houston Chronicle newsrooms, with more programs on the way. The newsrooms are smartly taking this quiz tech and turning it into a weekly program to engage new readers. Win-win. Check out paywall-free examples, and if you're in New York, Connecticut or Texas, test your knowledge: ❓ Albany: https://lnkd.in/efbA-ekJ ❓ Connecticut: https://lnkd.in/eFy7_jUu ❓ Houston: https://lnkd.in/eFTeRDGK

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With a substantial shift of viewers away from traditional TV, the efficacy of television advertising has diminished. According to research from Nielsen and dentsu, integrating radio can significantly enhance reach, especially among audiences that are less engaged with TV. #Radio #TV #Advertising #viewers

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LogoTV.com (among other Paramount networks) has been scrubbed and erased, as was Logo's editorial site Logo News (which the URL is now for sale); formerly known as NewNowNext. It seems to be a strange way Paramount is deciding to celebrate Pride Month: Erasing nearly 20 years of LGBTQ content, archived community history, editorial content, reporting, storytelling, and queer representation from the internet. The network that birthed the iconic franchise RuPaul's Drag Race is officially dead, and is used now is a forwarding tool to push to Paramount . What's also sad, as I review the coverage, is the lack of mention of Logo in mainstream news outlets. This once again shows the need for media *by* us and *for* us in the community. With so many folks in power at the company who are from the community, both in LGBTQ representation and former positions at Logo, one would assume that they would see the importance of keeping Logo alive and well - at least up and running. But, I was wrong. Enough about them, I want to take this moment to uplift and spotlight those who made their mark at Logo. Who, like me and my former teammates, worked tirelessly to create content for and uplift the LGBTQ community. While this is a dark day to see it gone with the flip of a corporate switch, I know our work made a positive impact somewhere for someone along the way. And to those people, I want to wish them a #HappyPride.

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