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Building off the momentum from the sale of THE CENTER–incubated skincare brand NATURIUM for $355 million to E.L.F. BEAUTY, the beauty incubator…
Building off the momentum from the sale of THE CENTER–incubated skincare brand NATURIUM for $355 million to E.L.F. BEAUTY, the beauty incubator…
Liked by Linette Kim
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Endless gratitude for the opportunities to engage in meaningful dialogue around the topics that inspire me so deeply – including work-life fluidity…
Endless gratitude for the opportunities to engage in meaningful dialogue around the topics that inspire me so deeply – including work-life fluidity…
Liked by Linette Kim
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Main Character Energy, 𝘈𝘤𝘵𝘪𝘷𝘢𝘵𝘦𝘥. 🐼 Consider this your daily warrior to soothe purify stressed-out skin and keep flare-ups at bay…
Main Character Energy, 𝘈𝘤𝘵𝘪𝘷𝘢𝘵𝘦𝘥. 🐼 Consider this your daily warrior to soothe purify stressed-out skin and keep flare-ups at bay…
Liked by Linette Kim
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Prosh Marketing
Meet Jia Xi Chen, Founder of Morphace! Morphace is blending tech and beauty to build an intelligent mask that personalizes your skincare treatments. Hear Jia share their startup's marketing challenges in reaching a broader audience and crafting a unique story that appeals to them! What is your secret sauce for expanding brand reach? Comment and let us know. 🤩 #FounderSharing #ReachAudience #Startup #BeautyTech
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Worldpanel by Kantar
#Beauty As e-commerce growth slows down after the pandemic and foot traffic returns to physical stores, competition among beauty brands becomes more intense across borders. Additionally, the reopening of overseas travel presents new challenges. Kantar's latest Taiwan Beauty Trends Report reveals industry trends and examines the purchasing behavior of consumers aged 15-65 across different generations. 台灣疫後電商紅利放緩、實體通路人潮回流，不僅美妝品牌競爭日趨無界，旅遊市場開放更帶來新的挑戰。凱度消費者指數發佈最新台灣美妝市場趨勢報告《疫後跨世代美妝消費行為洞察報告》，揭開美妝產業動向，分析15-65歲不同世代消費者購買行為軌跡。 閱讀完整文章：https://lnkd.in/defGtdWS #Cosmetics #Makeup #GenZ #GenY #GenX #Boomer #FMCG #MarketResearch #MarketTrend #ConsumerInsight #ShopperBehavior #ConsumerPanel #BeautyPanel #WorldpanelbyKantar
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BOLD, the venture fund of L’Oréal
Temporary personalization, lasting impact 🎨 At BOLD, we're always on the lookout for cutting-edge innovation. We collaborate with visionary leaders to equip L'Oréal with cutting-edge tools, driving its transformation into a Beauty Tech powerhouse. That's why we're thrilled to spotlight Prinker, a South Korean startup that's transforming the world of temporary tattoos and shaking up the beauty sphere. 🌟 What is Prinker? Prinker is a game-changing device that enables anyone to create and apply high-quality temporary tattoos in just a few seconds. Using skin-friendly ink and an easy-to-use app, Prinker offers endless possibilities for personalizing your style and making a statement. 💡 How does it work? The Prinker device is designed to be painlessly easy-to-use – literally. 1. Find or create: Sync your smartphone to the Prinker app and either choose from an endless design library, or design your very own tattoo. 2. Click send: Finalize your illustration and send it to the Prinker device. 3. Prink it: Roll the device wherever you want on your body to bring your tattoo to life. Though designed for temporary tattoos, the potential extends to beauty. L’Oréal and Prinker have collaborated on numerous projects over the years to develop new innovations for the beauty sphere, notably in the eye category. That’s included featuring the L'Oréal Brow Magic at global tech trade show CES and working hand-in-hand on tech innovations across the Group’s brands. But don’t take our word for it. Watch the tech in action for yourself! #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld Luke Yun Christophe Babule Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Adeline Girou Camille Jaegle Filippo Principi Xiaoxin Shao Xiaolin Z. 蓝 LAN挺元 Katia Guive Balooch Fred Orsita Sanford Browne
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Coggili Thailand
In South Korea, domestic small and medium-sized beauty brands are increasingly turning to influencer marketing, leveraging AI solutions to enhance their strategies. These technologies enable brands to automatically match with the most suitable beauty influencers and target social media algorithms effectively. Notably, indie beauty brand Skin1004 has signed a supply contract for AI marketing software-as-a-service (SaaS) with startup Indent Corporation. Through Indent's ‘Spray IO’, Skin1004 can streamline processes from influencer selection to contract management, while also analyzing content spread algorithms to optimize marketing strategies. Skin1004, recognized as a key player in the third generation of K-beauty, boasts an impressive 95% of sales from overseas markets. Another innovative player, Featuring, has launched a marketing package that uses AI to match global beauty influencers with brands, cutting costs by 90% compared to traditional outreach methods. Additionally, Mayacrew is developing a professional seeding platform to automate the process of providing products to influencers, analyzing their impact effectively. Recent trends show beauty brands collaborating with diverse influencers rather than relying solely on major celebrities. For instance, COSRX experienced a surge in global sales following their viral TikTok snail cream challenge, which achieved 800 million views. Similarly, Tirtir gained traction by gifting a tailored cushion to a Black beauty creator, generating significant social media buzz. With beauty products being relatively affordable, influencers can easily try and review them, fostering consumer trust. This evolving landscape underscores the power of AI in redefining marketing strategies within the beauty industry. Source: The Korea Economic Daily #BeautyMarketing #InfluencerMarketing #AIInnovation #KBeauty #SocialMediaStrategy #DigitalMarketing
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OXYGN®
https://lnkd.in/gVNcBfHF Several things are going on with the "Quiet Luxury" trend all at once. Chinese consumers are in the mood to explore and try more niche products and services. The second is the search for value. Consumers still crave special premium products and experiences but want to do so at lower price points. Can you think of any other reasons behind the "quiet luxury" trend? Let me know in the comments. #china #quietluxury
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Learnbe.am
Sephora's AI-driven chatbot, Sephora Virtual Artist, provides personalized makeup recommendations and virtual try-ons. By leveraging AI, Sephora has significantly improved customer satisfaction and increased online sales. The AI analyzes customer preferences and skin tones to offer tailored product suggestions, making the shopping experience seamless and engaging. Stay tuned for more AI success stories in our upcoming posts. Imagine what AI can do for your business! #Beam #Businessgrowth #Ai
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Comet Rocks
🎆 CPTO and co-founder Amit Siwal has shared an exciting case study on our recent work with NARS FR. Our solution provided: - Custom micro-stores on Salesforce Commerce Cloud - Seamless shopping directly from TikTok/Instagram content - Higher conversion rates and AOV - Rapid deployment, with AI-powered setup coming soon This project with Shiseido group perfectly demonstrates how we're revolutionising influencer marketing and social commerce. Want to transform your influencer campaigns and boost ROI? Let's talk about how Comet Rocks can supercharge your social commerce strategy 🚀 #SocialCommerce #InfluencerMarketing #EcommerceInnovation #NARS #Shiseido
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HSAPAY
Pinterest (NYSE:PINS) Surprises With Q1 Sales, Stock Jumps 22.5% 📊🚀 Summary: Pinterest, the popular online platform for inspiration and discovery, has experienced a remarkable surge in sales during the first quarter. The company's unexpected performance has led to a significant jump in its stock price, bringing excitement to investors. With a remarkable 22.5% increase, Pinterest's success highlights its ability to capitalize on the growing demand for online visualization and creative inspiration. Investors have been drawn to Pinterest not only for its innovative platform but also for its potential impact on the healthcare and wellness sectors. As individuals increasingly prioritize their health and well-being, Pinterest's vast collection of health-related content makes it a valuable resource for users seeking information and inspiration for their personal wellness journeys. By investing in Pinterest, not only can you benefit from its skyrocketing stock price, but you can also align your investments with the growing focus on health, family, and wellness. By incorporating Pinterest into your HSA investment strategy, you can take advantage of the company's remarkable growth potential while also making strides toward a healthier future. Don't let the fear of missing out hold you back – act now to tap into the incredible opportunities presented by Pinterest's current success. Explore the potential of investing in this forward-thinking company, and be part of the movement that's revolutionizing how we discover, plan, and embrace a healthier lifestyle. Invest wisely, secure your financial future, and empower yourself and your loved ones to thrive. 💪💰 #hsa #investing #healthcare #health #family #wellness 📈💼🏥💪❤️🌱 CTA: Don't miss the chance to invest in Pinterest and harness the power of wellness – take action today!
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Catch
Last week, Catch's CEO and cofounder Nico Perdomo sat down with WWD's Jenny B. Fine to discuss the "P1 ➡ P2 challenge" and how brands are addressing it. Getting a beauty shopper from their first purchase (P1) to their second (P2) is harder than ever these days, due largely to a combination of: i) more brands than ever competing for the same customer (and new ones popping up every day!), ii) a noisy digital landscape that bombards shoppers with conflicting messages, iii) a savvy next-gen consumer whose shopping habits don't align with the old-school loyalty and retention playbooks. So... what works? Consumers are increasingly engaging with brands that meet them where they are and make P2 feel easy. For some, that's free shipping or same-day delivery. For others, it's earning and redeeming $$ in store credit via Catch. Thank you WWD for such a great day!
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POLARIS
Have you heard about the latest trend sweeping Chinese social media? Introducing the “Cozy Luxe” Craze- a cultural phenomenon transforming lifestyles on platforms like Xiaohongshu (RED). Inspired by North American affluent living, it’s all about the charm of lululemon leggings, Stanley 1913 tumblers, and UGG boots, symbolising a blend of health, casual luxury, and effortless confidence. 🌟 This trend isn’t just about fashion- it’s a social currency reflecting a life of well-being and grace. Influencers and youth in China are turning this into a cultural statement. Brands like lululemon and UGG are already benefiting from this wave with substantial growth in China. 📈 Want to ride this trend for your brand? At Polaris we know how to tap into such cultural dynamics to connect you with the right audience. 🌐 Explore how we can elevate your brand! #CozyLuxe #CulturalMarketing #Xiaohongshu #ChinaTrends #POLARISPlus #LuxuryLifestyle #InfluencerMarketing
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