Lindsay Sutula

In Denver, a vibrant hub for digital marketing, some agencies really stand out for their innovative strategies. Did you know that local agencies, such as SocialSellinator, leverage specialized skills in various digital channels to help businesses thrive? With expertise in areas like SEO, PPC, and social media management, these professionals are not just providing services—they're forging partnerships to boost brand visibility and engagement. The ability to tap into local knowledge gives them an edge in crafting effective marketing strategies that resonate with the community. In a competitive market, having such an advantage can significantly impact ROI. What have your experiences been with local digital agencies? Have you noticed any strategies that work particularly well in your industry? Let's discuss! https://lnkd.in/ghDktMuM

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Anyone in my network in Kansas City? I have an event for you! Br8kthru Consulting’s Sales Partnership Director, Cory Docken, is going to be presenting “AI in Action: Transforming Marketing” at an American Marketing Association, Kansas City event on Monday, September 24. This event will cover topics like what AI is, how it evolved, and how it can be used in marketing contexts. From strategy to content and beyond, AI has so many applications in digital marketing that are just waiting to be uncovered. #AI #AMA #MarketingStrategy #ContentStrategy #DigitalMarketing

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Many #GTM teams are starting to focus on the cost of inaction (COI) -- something that Jen Allen-Knuth (Founder of DemandJen) talks a lot about. For example, Kantata's new report "Agency Transformation: The Cost of Inaction" focuses on key areas vulnerable to market changes including operations, client relations, talent management, and innovation. You can read the report at: https://lnkd.in/ehdbYAJD However, the COI stories they're telling are still industry and persona stories vs. the specific cost of inaction story for named accounts. This is something that we're starting to work on at Personal ABM: An Account-Based GTM Firm in partnership with ROI Selling. We are creating a cost-of-inaction calculator and putting together content solutions that will help sales and marketing teams tell a better cost-of-inaction story. If you're interested in learning more, put "COI" in the comments and I'll DM you with more info.

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