Laurence Faguer

OLV Advertising: Complete Strategy Guide for 2024 - #OLV #Advertising: Learn what OLV is in advertising and discover a complete #strategy #guide for effective OLV #marketing in 2024. #OLVAdvertising

THIS WEEK: Join us live on this expert panel, supported by Channable and discover insights into Google Shopping Ads capabilities. Bring your questions to participate in the Q&A following the chat! https://bit.ly/3xLcdlV #googleads #googleshopping #paidstrategy #webinar

ICYMI: Google Ads Study: RSA, ETA & Demand Gen creative trends from 1M Ads: Study of 1M Google Ads reveals surprising trends in ad creative, challenging common beliefs about optimization strategies.

Enhancing your Google Ads strategy? Let’s clear up some misconceptions! Myth: Enhanced Conversions are just another tracking tool. Fact: They take data measurement to the next level by using first-party data to optimize conversions effectively, ensuring you get the most accurate insights from your advertising efforts. Myth: Only large businesses benefit from Enhanced Conversions. Fact: These tools are designed for businesses of all sizes, enabling even small businesses to maximize their ad performance and reach potential customers with precision. Myth: Enhanced Conversions are too technical. Fact: They're more user-friendly than you might think, allowing marketers to integrate seamlessly without a lot of hassle. Don’t miss out on the opportunity to elevate your ad campaigns! Let's embrace these changes and take your advertising efforts to new heights. 🚀💼 #GoogleAds #DigitalMarketing #EnhancedConversions #MarketingTips #SMB https://lnkd.in/d9tGFt_G

TikTok for B2B: Your Untapped Growth Engine Get Our FREE Giveaway: Five Successful B2B Brands on TikTok.  Think TikTok is just for dance trends and funny videos? Think again. B2B brands are finding massive success on this short-form video platform. Unlock a strategic framework to leverage TikTok's massive reach and creative potential to connect with your B2B audience in a new and engaging way. Framework: The T.I.K.T.O.K. Method Trendy: Embrace the platform's culture and create content that resonates with its unique style. Informative: Educate your audience with bite-sized insights and thought leadership. Know Your Audience: Understand what content resonates with B2B decision-makers on TikTok. Tell Stories: Humanize your brand through compelling narratives and behind-the-scenes glimpses. Optimize for Discovery: Use relevant hashtags, participate in challenges, and collaborate with other creators. Keep it Short & Sweet: Condense your message into snackable content that captures attention quickly. How? Thought Leadership Snippets: Share quick tips, industry insights, or company updates. Behind-the-Scenes Glimpses: Showcase your company culture, employees, and work environment. Case Study Teasers: Highlight customer success stories or project results in short videos. Employee Advocacy: Encourage your team to create content that showcases your brand's personality. Partner with Influencers: Collaborate with niche B2B influencers to reach new audiences. TikTok isn't just for Gen Z. It's a powerful platform for B2B brands to connect with decision-makers in an authentic and engaging way. Don't miss out on the TikTok opportunity! Start creating content that speaks to your B2B audience and watch your brand's presence grow. For more ideas, inspiration, and innovative insights, please visit: www.Stratridge.com

Looking to ace your Google Shopping Ads game? Here's a sneak peek at the top tips from the experts: 1️⃣ Optimize Your Product Feed: Ensure your product titles, descriptions, and images are top-notch for maximum visibility. 2️⃣ Leverage Negative Keywords: Weed out irrelevant searches to focus your ad spend on high-converting queries. 3️⃣ Harness Smart Bidding Strategies: Let Google's algorithms do the heavy lifting by using automated bidding options tailored to your goals. 4️⃣ Test, Test, Test: Continuously experiment with different ad formats, bidding strategies, and audience targeting to find what works best for your business. 5️⃣ Stay Up-to-Date: Keep an eye on industry trends and updates to adapt your strategies accordingly and stay ahead of the competition. Ready to take your Google Shopping Ads to the next level? Dive into the full article for in-depth insights and expert advice! Source: https://lnkd.in/g9dV67VH #GoogleShopping #Ecommerce #ROI #DigitalMarketing

Looking to ace your Google Shopping Ads game? Here's a sneak peek at the top tips from the experts: 1️⃣ Optimize Your Product Feed: Ensure your product titles, descriptions, and images are top-notch for maximum visibility. 2️⃣ Leverage Negative Keywords: Weed out irrelevant searches to focus your ad spend on high-converting queries. 3️⃣ Harness Smart Bidding Strategies: Let Google's algorithms do the heavy lifting by using automated bidding options tailored to your goals. 4️⃣ Test, Test, Test: Continuously experiment with different ad formats, bidding strategies, and audience targeting to find what works best for your business. 5️⃣ Stay Up-to-Date: Keep an eye on industry trends and updates to adapt your strategies accordingly and stay ahead of the competition. Ready to take your Google Shopping Ads to the next level? Dive into the full article for in-depth insights and expert advice! Source: https://lnkd.in/g9dV67VH #GoogleShopping #Ecommerce #ROI #DigitalMarketing