Leah Boileau

Nielsen just released its 2024 Annual #Marketing Report and it reveals that global #marketers are optimistic about increasing #AdBudgets, particularly in digital channels, search, and #RetailMedia, but face challenges in aligning tactics with key performance indicators like long-term and full-funnel ROI.

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Exciting news for the haircare category from Fenty Beauty! The launch of Fenty Beauty's new haircare line by Rihanna is an exciting development with both promising prospects and potential challenges. As a voice-of-consumer expert, I couldn't ignore this much-anticipated launch, as Fenty Beauty is often highly praised in my conversations with consumers for its quality and inclusivity. I personally see the following factors that play in favor of this launch: Strong brand equity: Leveraging the success of Fenty Beauty, Fenty Hair can definitely attract a loyal customer base as consumers anticipate the brand's product to be high-quality. High market demand: The global haircare market is growing, with a projected value of $107 billion by 2027. Fenty's focus on diverse hair types aligns with consumer needs and can be a significant point of differentiation in this category. Rihanna's personal brand: Rihanna’s influence and deep involvement with the brand is crucial for attracting a broad audience and helping spread awareness about a new product line. However, navigating market competition and maintaining authenticity will be essential for success. The #haircare industry is crowded with established brands and other celebrity-endorsed products which compete for consumers’ attention. Additionally, there has been ongoing public discussion about the perceived authenticity of the Fenty Hair brand and its founder, Rihanna, who is known for wearing wigs and extensions rather than showing her natural hair. Addressing these perceptions will be critical for building consumer trust and not losing a loyal customer base. I’m personally excited to see how Fenty Hair performs in the haircare industry.

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In today's landscape, consumers expect more from brands and retailers than ever before. Consumer-focused businesses must rise to the occasion, delivering authentic experiences that resonate. That's why our seasoned PR and digital marketing experts take a personalized approach based on company-specific IRI data to help connect with audiences authentically and to drive KPIs, like greater traffic, followers and online transactions. Visit our website to learn more how we leverage our retail and consumer clients: https://ow.ly/GLUp50Risqk #retail #consumer

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Is Liquid Death crushing the marketing game? Their bold and unconventional approach to promoting their sustainable canned water is a refreshing change in the beverage industry. From eye-catching packaging to viral social media campaigns, they're redefining how brands connect with consumers. But could it be just packaging and promotion? Are we, as marketers, overhyping it? #LiquidDeath #Marketing #SustainableBrands https://lnkd.in/grWUMSJM

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