LaVal Brewer

On May 17, I'll be sharing the essential legacy marketing competencies every planned giving fundraiser must have in a rapidly-changing fundraising environment. Whether you manage legacy marketing in-house, use a marketing vendor, or work with an agency like MWD - and even if your role doesn't involved marketing - there are skills you need to have to manage an effective planned giving program. Drop me a message if there are particular marketing questions you'd like me to address, or skills you're looking to build!

19

2 Comments

Maximize Your Fundraising Impact! Dive into our essential guide to discover how to elevate your fundraising events beyond the ordinary. This guide provides actionable strategies, from planning to execution, to help you engage your community, enhance donor experiences, and significantly boost your fundraising efforts. Perfect for any nonprofit leader aiming for success. Claim your copy today: https://buff.ly/4ca6XqH

3

Join my colleagues for a 30-minute webinar on July 17 at 1 p.m. ET as they discuss the importance of legacy planning, your role in the process, how DAFs can be a great vehicle for legacy building and the options for succession plans offered by National Philanthropic Trust. Register here: https://lnkd.in/g-ewmXf7 #legacyplanning #wealthplanning #taxplanning #estateplanning #donoradvisedfunds

2

Building a strong monthly giving program is crucial for nonprofits, but it's easy to stumble along the way. Over the years, we’ve seen some common pitfalls that can hinder your success. Here are 5 mistakes you might be making—𝒂𝒏𝒅 𝒉𝒐𝒘 𝒕𝒐 𝒇𝒊𝒙 𝒕𝒉𝒆𝒎: 𝟏. 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐒𝐢𝐠𝐧-𝐔𝐩 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 Asking donors to jump through hoops to sign up. 𝑭𝒊𝒙: Simplify your donation form. Make it mobile-friendly, reduce the number of fields, and ensure the process is smooth and quick. The less friction, the better. 𝟐. 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐃𝐨𝐧𝐨𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 Signing up donors and then going radio silent. 𝑭𝒊𝒙: Keep the conversation going. Send regular updates about how their donations are making an impact. Use personalized emails, thank-you notes, and exclusive content to keep them engaged and valued. 𝟑. 𝐍𝐨 𝐂𝐥𝐞𝐚𝐫 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 Not clearly explaining why monthly donations matter. 𝑭𝒊𝒙: Articulate the benefits and impact of recurring giving. Show donors how their consistent support fuels your mission with tangible examples and stories. Make them feel like essential partners in your cause. 𝟒. 𝐍𝐨𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐀𝐂𝐇 𝐃𝐫𝐚𝐟𝐭 𝐎𝐩𝐭𝐢𝐨𝐧 Limiting payment options to just credit cards. 𝑭𝒊𝒙: Offer a bank account ACH draft option. ACH drafts are more reliable and cost-effective than credit card payments. They have lower transaction fees and reduce the risk of failed donations due to expired or changed card details. 𝟓. 𝐈𝐧𝐚𝐝𝐞𝐪𝐮𝐚𝐭𝐞 𝐃𝐨𝐧𝐨𝐫 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 Failing to acknowledge your recurring donors properly. 𝑭𝒊𝒙: Implement a recognition program. Highlight monthly donors on your website, in newsletters, and at events. Send personalized thank-you messages and small tokens of appreciation. Recognition fosters loyalty and encourages long-term commitment. #Nonprofit #Fundraising #MonthlyDonors #Giving #NonprofitTips #NextAfter

12

3 Comments