Lauren Austin

Sometimes, my job is designing a logo, and sometimes, my job is designing a space. We've created some fun brand experience installations for our partners that I'm really proud of (and have pushed me outside of my comfort zone). Read more about our approach to crafting identity-driven spaces in my latest blog. #BrandScape #DigitalRelativity

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The minute you have Design report to Operations is the first minute of a long slow slide backward and downward. https://lnkd.in/efBmt3_u?

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"Chaos asks questions of you order never will" The wonderful Colleen DeCourcy retells her experience working with Dan Wieden when she took over as Chief Creative Officer at Wieden Kennedy Her immediate response to me asking about working with Dan was this quote about chaos. We have a natural reaction against chaos because it can be destructive and unsettling but what if we reframed it as a necessary condition for achieving something truly breakthrough 🌪 Chaos propels you forward while order maintains the status quo 🌪 Chaos creates leaders while order creates managers 🌪 Chaos demands a response while order delays it 🌪 Chaos reveals the cracks while order papers them up 🌪 Chaos forces ownership while order delegates it 🌪 Chaos fosters creativity while order fosters compliance 🌪 Chaos requires trust while order replaces it It got me thinking whether there is an optimal mix of Chaos and order required to achieve breakthrough ideas and momentum? We spend most of our time creating order but what if what we actually needed was an injection of chaos? To hear more from this episode check out the links in the comments John Kearon Kerry Collinge Orlando Wood

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“…So, consider this my plea. To agency leaders, creatives and everyone who still believes in the power of a big idea: It’s time to be bold. It’s time to take risks. It’s time to burn the old playbooks and write a new one. Because the creative people that figure this out? The ones that aren’t afraid to put creativity first, be true partners to their clients and adapt to the way brands operate today? Those will be the creatives that don’t just survive this shift, but thrive in it.” STRAIGHT FROM AN EXPERIENCED CLIENT. UNFILTERED. #creativitymatters

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Here are a few things we need to kill in our industry. Death to separating account from creatives. It creates an us versus them mindset that's old and cliché. Death to separating clients from having direct access to their creative directors. If you don't trust your CD to talk intelligently to clients, you promoted or hired the wrong person for that role. Death to strategists selling a strategy to the client before showing it to creatives. Death to leaving your producers on the side lines until the creatives sell and idea. Bring them In early. Use them as a sounding board for what's possible. Death to asking Brand or Performance? It's both. It has to be both. Death to promoting people to keep them happy or to stay at your agency. It's creating a massive gap in people who know how to make and people who know how to manage and mentor. And the work, your morale and your clients are suffering. Death to using junior creatives to come up with ideas that sell then sidelining them for production. The lack of production experience in our industry today is mind-boggling. We're making PDFs more than work. Creatives get to use their brains to think, but nobody is teaching them how to learn the craft of making work. And it shows. Just watch TV. Death to agencies that do what they're told so they can keep clients happy. If they don't trust you with their brand, or to come up with ideas they'll invest in, consider yourself on notice. Death to seaweed chips. Why do so many agencies have those in their pantry? They're super yucky. And finally, death to busy work and working late without a reason. If your CD has to wait until Friday to look at work and then makes their teams work the weekend because of their lack of time management skills, you need to drop that CD back to an ACD and let them practice how to lead and manage. IMHO, these are all the things that if we kill, things might get back to some form of "normal." #Stayhungrymyfriends

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Bridget Jewell thank you for sharing these insights! It's inspiring to see creativity being highlighted as a crucial element in digital marketing. The emphasis on creative quality over mere algorithmic targeting is a refreshing shift. ⚡ The Ipsos and TikTok whitepaper sheds light on an important trend: audiences today crave genuine, well-crafted content that resonates on a deeper level. TikTok's platform has indeed enabled a wider range of voices to share their creativity, fostering diverse communities and deeper engagement. Navigating through a landscape saturated with content, it's vital to remember that great creative work has the power to break through the noise. 👩‍💻 Looking forward to diving more into the whitepaper and exploring more about these insights! #Creativity #DigitalMarketing #AudienceEngagement #TikTokWorld #Ipsos

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I joined Liquid Death three years ago today. The idea has always been to have more fun than everyone else. Because if we're having fun, it's an open invitation for everyone else to have fun with us. So here's a random, unadulterated string of moments behind the scenes at Liquid Death / Death Machine over the last three years. Because if we're not having fun, why would we even do it? Or why would we ask anyone else to care? (Appearances by Johnny Eastlund, Cookie Walukas, Scott Bizjack, Tony Mangucci, Greg Fass, but there are oh so many more.) #liquiddeath #advertising #marketing

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NEW EPISODE!! Ep. 12 // Bop Sh’Bop, Little Shop thebrandmuffin.net It wasn’t so long ago that if you wanted to do the best work, you went with the big shop. Larger agencies always had the upper hand. More budget. More resources. More three-martini lunches. But as tools and technologies are increasingly democratized, smaller teams are leveling the playing field. And brands are shifting dollars to engage more niche agencies who aren’t necessarily full-service, but fully capable of getting the job done. So while we don’t expect big agencies to go anywhere, when it comes to opportunities for the “little shop”, we suddenly see more.

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“…don’t overlook the small or obvious – an authentic, small idea can bloom into something beautiful if given permission to exist.” Our Executive Creative Director, Paddy Smith shared his thoughts with Jordan Won Neufeldt at LBB (Little Black Book) on the concept of the 'big idea', and if this still has space in the new era of advertising. At Born Social, we believe the power of social lies in range and adaptability. In today’s digital landscape, the traditional ‘big idea’ is evolving. Instead of a one-size-fits-all approach, social platforms encourage ideas that can be adapted, expanded, and constantly reimagined. Read the article to see more 👇 https://lnkd.in/e94CjPsg

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Are you a manager or leading a team? My good buddy Scott Albrecht was on The Friday Habit this week sharing his knowledge on the hierarchy of team needs. You should check out his book on Amazon and give this episode a listen wherever you get your podcast! https://lnkd.in/gTgCT7NF #podcast #leadership #contentmarketing

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We know that humor drives strong brand and business metrics. These spots for @floward by IMPACT BBDO are a great example of humorous storytelling in service of the brand. #humor #advertising #creative #creativeadvertising

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