Laura Purser

CMOs have long served as chief dot connectors, and they can use the strength of their cross-functional and often cross-geographic relationships to help drive effective change. CMOs have always had accountability for the brand promise, and the challenge has been to deliver that brand promise across a customer journey owned by many other functions — from supply chain to customer care. The reality causes marketers to adapt as leaders and become strong integrators of experience across the organization. The nature of a CMO’s job requires strong leadership and cross-functional collaboration, preparing them uniquely as leaders for broader transformation efforts. #chiefdotconnector #transformation #leadership

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It was such an honor and joy to chop it up with my friend Steven Picanza ✌️🍕 on the Branders Magazine podcast, #TalkingWithBranders Steven and I dive deep into the mechanics of shifting guest/consumer/patron behaviors in today's climate, and how seemingly "old" tools remain insanely effective. Of course, I'm referencing archetypes, the subject of my newest book, Mass Behaving. We dive into the nuances of archetypes and how they should be used for branding, how they've been misused, and why they still hold strong as a powerful tool, even today. It's such a good chat, but, of course, I'm biased. So, please, feel free to comment below or in the comments on the video to join the discussion. I have thick skin so don't hold back! #branding #brandingpodcast #archetypes #brandstrategy #strategy #strategypodcast #massbehaving

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As ROIs and LOLs converge in conversation, don’t we need more TLAs? DTC: Where brands boldly skip the middleman, whispering sweet nothings directly to consumers' wallets. #DirectToConsumer #NoMiddleman" #SpreadPositivity #HBros DEFINITION Direct to Consumer: A business model where companies sell directly to consumers, bypassing any third-party retailers, wholesalers, or other middlemen.

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🎙️ heard at QSR Evoltuon from Wade Allen and Adam Klaers when it comes to how to evaluate tech, here are the questions you should ask: - Does it enhance the guest experience? - Does it enhance employee experience? - Will it drive sales and make us profitable? - what are the integrations like? Almost word for word what I wrote in my blog post last week. If you’re a vendor, know the answers to these questions before you get on the phone. #qsr #fastcasual #conference #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

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Could Your Brand Benefit from a Strategic Collaboration? Are you maximizing your brand's potential through innovative partnerships? Brand collaborations are more than just joint ventures; they are powerful tools for expanding market presence and captivating diverse audiences. Why Brand Collaborations Work Brand collaborations are increasingly popular as companies seek novel ways to connect with consumers. They offer a mutually beneficial partnership where both parties gain exposure to new audiences while strengthening relationships with existing customers. Examples of Successful Brand Collaborations Uber x Spotify: By integrating Spotify into Uber rides, customers can enjoy personalized music streaming, enhancing their ride experience and increasing exposure for both brands. Marvel x Pandora: This collaboration produced a jewelry collection featuring iconic Marvel superheroes, appealing to fans of both brands and generating significant demand. Lego x Stranger Things: Lego's collaboration with the hit series resulted in a detailed Lego set recreating scenes from Stranger Things, catering to fans of the show and Lego enthusiasts alike. IKEA x Asus: The IKEA and Asus collaboration introduced gaming furniture designed for functionality and style, merging Ikea's practicality with Asus ROG's gaming expertise. GoPro x Red Bull: Both brands, synonymous with extreme sports and adventure, teamed up to produce thrilling content that showcases GoPro's cameras capturing Red Bull athletes' daring feats. BMW x Louis Vuitton: This luxury collaboration created bespoke luggage sets tailored for BMW's i8, merging high-performance automotive design with Louis Vuitton's craftsmanship. Nike x Hello Kitty: This collaboration blended Nike's athletic apparel with Hello Kitty's playful charm, appealing to a diverse audience of sports enthusiasts and Hello Kitty fans. Semrush x Surfer: These digital marketing tools collaborated to enhance clients' link-building strategies, leveraging their respective expertise to provide comprehensive solutions. Starbucks x Samsung: This partnership extended Starbucks' brand into Samsung accessories, creating stylish, coffee-themed products like phone cases and Galaxy Buds covers. Oreo x Supreme: This unexpected collaboration produced limited-edition Supreme-branded Oreo cookies, combining Supreme's streetwear aesthetic with Oreo's iconic snack appeal. Conclusion Brand collaborations offer a powerful strategy for expanding reach, driving innovation, and creating memorable customer experiences. By partnering strategically, brands can unlock new opportunities for growth and engagement in an increasingly competitive marketplace. #Marketing #Branding #Collabs #Leadership #Strategy #Opentowork #Advertising #Socialmedia

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