Kritika Oberoi

Announcing the Operators Only Podcast. First episode is with Preeya Goenka 🐝, the COO at beehiiv ​ The show's an experiment I'm running with Rameel Sheikh where we talk to startup operators who built iconic startups and/or are building the next breakout companies. A few highlights from our first episode with Preeya: ​​ - Preeya joined Beehiiv as employee # 7 and Tyler Denk 🐝's chief of staff. - In case you live under a rock, Beehiiv's one of the fastest growing companies in tech right now. Impossible to be on Twitter and not hear about them. - She's played a big role in their success. - Excited for more folks to get to know her story and see some of the behind the scenes of how they're building Beehiiv. - We talked about her journey prior to Beehiiv, how she met Tyler, why/when founders should hire a chief of staff (including why my tweet saying the opposite is wrong), acquihires, and more. ​ Give the show a listen on Youtube, Spotify, and wherever you listen to podcasts. (link in the comments) ​ ----- ​ A couple notes on why I wanted to do this: ​ - I've long felt that startup operators are some of the most unsung heroes in tech. - We constantly hear the same stories from the same founders (especially CEOs) and VCs involved in successful companies. - Much less common to hear from the early employees that made big but less appreciated contributions to making these companies successful. - These folks are the unsung heroes of the startup world. We think their stories should be told more often. - Lastly, I think we need spaces for more nuanced conversations with builders in startups. Too much fluff and surface level narrative in most tech media. Not enough depth about the craft of the game itself. ​ Transparently, I don't think we've yet created the perfect representation of what I want to exist. But I think we've made a good start and will iterate from here. ​ --- ​ This is very much a WIP. And we're new to podcasting. Figuring out the format as we go. ​ Any feedback on how we can make the show better, questions to ask, guests to have on, etc.... is welcome. 🙏 --- Thank you to all that shared feedback and / or made guest intros including Nancy Xu, Thomas Schreiber, Eric Yan, Richard Wang, Vivian M., Thomas Schreiber, Adrian Alfieri, Rahul Prakash, Eric Button, Charles Cushing, Brennan Foo, and many others. Also, shoutout to Adithyan I. & Sai from AI podcasting for all their hard work on editing / producing the show. Not easy working with noobs like us. :)

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SaaS is a hotbed of opportunities for founders and investors to create disproportionate returns on capital. Amidst this growing landscape of Indian SaaS startups, a critical component often gets shadowed by the immediate goals of growth and market capture — the exit strategy. Accounting for exit outcomes over the longer term should start early so founders can optimize for the success of themselves, their employees and their investors. We at Matrix Partners India spent some time speaking with founders, corp dev professionals, investment bankers and other leaders in the space to understand the exit scenarios including M&As, PE acquisitions and IPOs (India and US) and have compiled our learnings. Link to the article in comments. Would love to hear from you if you have insights on the topic / further questions :) Avnish | Ashwin | Pranay | Vikram #SaaS #IPO #ExitStrategy

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As I talk to startup founders for my own customer discovery, one recurrent topic that stands out is pricing strategy. We've all been there....trying to get your customers to pay more is always a difficult conversation. To shed light on this crucial topic, I wanted to share an insightful talk by Anu Hariharan from Y Combinator. One key takeaway that resonated with me is the importance of not underpricing your product or service. 🚀 The Pitfall of Underpricing in Startups: A Lesson from Y Combinator 🚀 In the ever-evolving world of startups, one mistake that consistently stands out is underpricing. Many founders believe that offering a lower price will attract more customers and drive growth. However, this approach often undervalues the product and can hinder long-term success. 🎯 Key Takeaway: "Most startups underprice their products. Charging too little can undermine the perceived value and sustainability of your offering." Here's a valuable lesson from the Y Combinator playbook: 💡 Pricing Strategy Insights: Value Perception: Charge an amount that reflects the value your product provides. If customers are getting significant benefits from your solution, they'll be willing to pay a premium. Testing & Adjusting: Experiment with pricing strategies to find the sweet spot. Increase prices by 30% and observe customer reactions. This can help you identify if you've been underpricing and adjust accordingly. Customer Feedback: Engage with your customers to understand their perception of value. Their feedback can guide you in setting a price that aligns with the perceived value of your product. Remember, pricing isn't just about covering costs; it's about positioning your product in the market, reflecting its value, and ensuring sustainable growth. 🔗 For more insights on building a successful startup, check out https://lnkd.in/g_vSpYT3 🤔 What pricing strategies have you found effective for your startup? Share your thoughts! #Startups #PricingStrategy #Entrepreneurship #BusinessStrategy #SaaS #ProductManagement

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#BuildingInPublic 20: VCs advice founders to focus and build a single product to $10M ARR. However, more and more founders these days advise on multiple products as early as possible. Met with Girish Mathrubootham today and his advise was... Be a Multi-product company. Happy to say.. Tick, ThriveStack is a Multi-product company from get go! Of course his second advise was, Win and retain Customers.. We have lot to work on there 😊

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