About
Paul Kontonis, CMO at Revry, the LGBTQ streaming network and a diverse-owned media…
Articles by Paul
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Why The First LGBTQ NewFronts Needed A Unique Presentation For A Unique Message
Why The First LGBTQ NewFronts Needed A Unique Presentation For A Unique Message
By Paul Kontonis
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This is How You Make Amazing Content from a Virtual Event
This is How You Make Amazing Content from a Virtual Event
By Paul Kontonis
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I Still Haven't Heard From You | Compendium of Crappy Cold Emails - Vol III
I Still Haven't Heard From You | Compendium of Crappy Cold Emails - Vol III
By Paul Kontonis
Activity
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WE’RE BACK! We are thrilled to announce the launch of A1 Tailgate Tour Season 2! This fall, we are hitting the road and heading to the biggest…
WE’RE BACK! We are thrilled to announce the launch of A1 Tailgate Tour Season 2! This fall, we are hitting the road and heading to the biggest…
Liked by Paul Kontonis
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So honored to be at the White House today with so many smart people in the creator economy. We've arrived people!
So honored to be at the White House today with so many smart people in the creator economy. We've arrived people!
Liked by Paul Kontonis
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Happy Pride! Our amazing partner, LGBTQ-first streaming network, Revry, has selected us as their preferred SSP! We're so excited to continue this…
Happy Pride! Our amazing partner, LGBTQ-first streaming network, Revry, has selected us as their preferred SSP! We're so excited to continue this…
Liked by Paul Kontonis
Experience
Education
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New York University
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Activities and Societies: NYU College of Arts and Science Student Council President, Resident Assistant, Public Relations Student Society of America, Dean's Leadership Circle Scholar
NYU CAS Student Council President; Dean's Leadership Circle Scholar
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Activities and Societies: The Hellenic Club, Sticky Fingers Ultimate Frisbee Team
Built a solar powered car called SPEV that won 3rd in NYSERDA
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Activities and Societies: Music in the Air
Licenses & Certifications
Publications
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Go Big: Embrace Media Fragmentation Like a CMO
MediaVillage
In the face of fragmentation and other seismic changes in the media industry over the last several years, if chief marketing officers are to effectively cut through the clutter and reach their elusive target audience, they have to be ready to think -- and think big. Big picture, that is.
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LEADING BRAND CMOS TELL ERIN ANDREWS: WOMEN WILL POWER THE NEXT WAVE OF ADVERTISING
AdAge
What do chief marketing officers at leading brands share? Optimism and ideas. That's what Erin Andrews, sportscaster and "Dancing with the Stars" host, discovered when she met one-on-one with visionary marketing leaders at WHOSAY's ANA Masters of Marketing pop-up studio.
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Why it’s time to say goodbye to the ‘r’ in influencer
MarketingLand
Contributor Paul Kontonis believes marketers need to move past the term "influencer marketing" and instead embrace change and implement the six phases of influence marketing.
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2012: The Year of the Video Standard
MediaPost
How do you define a video view? The answer varies depending on who you ask. Is it once the video starts playing? Does it need to buffer? Does a certain amount of the video need to be played before a view is counted?
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Transform Your Owned Media Into A Content Network
Mediapost
Marketers are exceptional at messaging during campaigns. They start with owned media channels (brand websites, Facebook pages, YouTube channels, etc.), amplify with paid media, and then drive towards earned media engagement. But there is still that time in between marketing campaigns where a rich vein of untapped opportunity exists for a brand. Think of owned media as a content network -- a TV network, if you will -- where the audience is always ready to consume content if the value proposition…
Marketers are exceptional at messaging during campaigns. They start with owned media channels (brand websites, Facebook pages, YouTube channels, etc.), amplify with paid media, and then drive towards earned media engagement. But there is still that time in between marketing campaigns where a rich vein of untapped opportunity exists for a brand. Think of owned media as a content network -- a TV network, if you will -- where the audience is always ready to consume content if the value proposition is there.
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There's Money In Web Video -- Here's How You Get It
MEdiapost
Today, independent Web series creators enjoy limitless creative freedom. They have the ability to create whatever they'd like and distribute it however they'd like, directly to their audiences. What's more is that the Web series ecosystem of producers, agents, distributors, advertisers and publishers is much more established than it was a few years ago. We've gotten to the point where original Web series are achieving audience scale, advertisers are co-creating with Web series creators…
Today, independent Web series creators enjoy limitless creative freedom. They have the ability to create whatever they'd like and distribute it however they'd like, directly to their audiences. What's more is that the Web series ecosystem of producers, agents, distributors, advertisers and publishers is much more established than it was a few years ago. We've gotten to the point where original Web series are achieving audience scale, advertisers are co-creating with Web series creators, networks are funding new productions, and content creators are extending their series to platforms like TV and film.
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The Beet Leadership Webcast on Original Web Content, Live from AOL Studio
Beet.tv
We have an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web. There's a lot happening and we're going to go deep.
We will stream the 90-minute program beginning today, Tuesday, September 20 at 11:00 a.m. PT/2:00 p.m. ET on our Livestream channel and right here on Beet.TV.
Helping moderate the event will be Paul Kontonis, Chairman of the International Academy of Web Television and VP, Group…We have an outstanding group of panelists to discuss the economics, social strategies and creativity around original entertainment video for the Web. There's a lot happening and we're going to go deep.
We will stream the 90-minute program beginning today, Tuesday, September 20 at 11:00 a.m. PT/2:00 p.m. ET on our Livestream channel and right here on Beet.TV.
Helping moderate the event will be Paul Kontonis, Chairman of the International Academy of Web Television and VP, Group Director for Brand Content at The Third Act, Digitas.Other authors -
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Land Grab: Hitch Your Wagon And Create Your Video Network
MediaPost
In August, comScore and YouTube released the first ever YouTube partner report - something that finally provided a transparent look into the dedicated audiences attributed to YouTube content partners. Immediately everyone involved in the web video industry took notice. Why? Because this third-party validation of audience size is a great step forward in helping YouTube partners attract big media dollars.
A few things really stood out for me in this new data. One, the partners listed…In August, comScore and YouTube released the first ever YouTube partner report - something that finally provided a transparent look into the dedicated audiences attributed to YouTube content partners. Immediately everyone involved in the web video industry took notice. Why? Because this third-party validation of audience size is a great step forward in helping YouTube partners attract big media dollars.
A few things really stood out for me in this new data. One, the partners listed didn't represent individual YouTube channels. Instead, each partner's data represented a roll-up of their YouTube channels into a content network. And in some cases, these content networks represent hundreds of YouTube channels. The net effect is that now we can see the next new networks (no pun intended), and that YouTube has become the new virtual "cable provider." -
Web Series Creators: Stand Up And Be Counted
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155655&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=kontonis&page_number=0
What do marketers know about Web video? The industry is currently measured and ranked by its platforms and networks. Youube is viewed as the top media property. And companies like comScore and Nielsen are trying to measure the total viewing audiences across all platforms and devices. All of this information is helpful for agencies and advertisers trying to understand how to engage with Web video. But there is more to understand about this medium.
Unlike previous media revolutions, Web video…What do marketers know about Web video? The industry is currently measured and ranked by its platforms and networks. Youube is viewed as the top media property. And companies like comScore and Nielsen are trying to measure the total viewing audiences across all platforms and devices. All of this information is helpful for agencies and advertisers trying to understand how to engage with Web video. But there is more to understand about this medium.
Unlike previous media revolutions, Web video is not controlled by a few providers and distributors. It's not run by the studios, the networks, or platforms, but by the creators themselves. And unlike other forms of media in which the few control the many, these creators will only continue to grow in stature. When it comes to Web video, marketers today need to admit that content creators represent the most powerful media entity. Here's why. -
Content, Content Everywhere -- But Is It Safe To Drink? We Need A Marketplace For Web Video For Web Video by Paul Kontonis, Tuesday, July 5, 2011, 3:17 PM
MediaPost
In a world where there are an incredible number of potential content opportunities, marketers have limited means to actually discover and evaluate them. In fact, among the content industry, it's all the rage to name your favorite "over-looked" Web series that a brand should be sponsoring. So why aren't we seeing more marketers make the smart move into original Web series? What's holding them back?
There's a number of factors at play here. Let's start first with the brand's content…In a world where there are an incredible number of potential content opportunities, marketers have limited means to actually discover and evaluate them. In fact, among the content industry, it's all the rage to name your favorite "over-looked" Web series that a brand should be sponsoring. So why aren't we seeing more marketers make the smart move into original Web series? What's holding them back?
There's a number of factors at play here. Let's start first with the brand's content strategy. To effectively implement content that maximizes paid, owned and earned media, brands and marketers need a comprehensive game plan. This strategy becomes your program foundation and directs the planning for original, co-created, curated and user generated content. -
Of Branded Content, Prince and Innovation
MediaPost
A new branded web series is born every day. 48 hours of video are uploaded to YouTube every minute. There's no doubt that discovery is a big problem. No longer can a brand just develop online video content, wrap it in a paid media plan and launch it upon a target audience with hopeful expectations.
To succeed, marketers must move beyond serving up content alone. They need a larger, strategic program.
There are four content innovations that I encourage brands to explore as part…A new branded web series is born every day. 48 hours of video are uploaded to YouTube every minute. There's no doubt that discovery is a big problem. No longer can a brand just develop online video content, wrap it in a paid media plan and launch it upon a target audience with hopeful expectations.
To succeed, marketers must move beyond serving up content alone. They need a larger, strategic program.
There are four content innovations that I encourage brands to explore as part of a branded content program. Although valuable on their own, they are also very complementary. By fortifying a content innovation strategy, you can create richness of experience, an increase of value for both the brand and its audience, and you can leverage the power of an audience design plan. -
5 Web TV Series In the Barrel; Advertisers Just Need to Pull the Trigger
bostinnovation.com
We all know that advertisers look for opportunities to integrate their products into TV shows and co-create segments which bring their brand to life, affect positive behavioral changes and increase sales. The Modern Family iPad episode is one of the best recent examples.
The brand gets in front of an audience already engaged with the show. Additionally, it helps a brand’s message to come to life; they’re a character in the story.
Advertisers right now are missing a big opportunity to do…We all know that advertisers look for opportunities to integrate their products into TV shows and co-create segments which bring their brand to life, affect positive behavioral changes and increase sales. The Modern Family iPad episode is one of the best recent examples.
The brand gets in front of an audience already engaged with the show. Additionally, it helps a brand’s message to come to life; they’re a character in the story.
Advertisers right now are missing a big opportunity to do the same online and as of yet have not truly recognized their potential especially in the world of scripted content. According to eMarketer, there were 145.6 million US online video viewers in 2010. This year that number is expected to rise to 158.1 million and is expected to increase 35% by 2015.
It’s time to move the brand content game into its next phase. I am advocating co-creating original scripted entertainment on the web through online video that involves more than product placement. Here are five great online TV series that marketers are missing out on... -
How To Create Brand Content That Stands Out
MediaPost
Today, brands are thinking differently about how to reach consumers: not by interrupting consumers' experiences with advertising messaging, but by offering value through original and co-created content. This content allows a brand to tell its own story, bring to life its core sensibilities, and connect with consumers in a deeper, more meaningful way.
Now more than ever, brands face an array of choices for branded content -- from cooking shows to healthy eating, fitness to balancing your…Today, brands are thinking differently about how to reach consumers: not by interrupting consumers' experiences with advertising messaging, but by offering value through original and co-created content. This content allows a brand to tell its own story, bring to life its core sensibilities, and connect with consumers in a deeper, more meaningful way.
Now more than ever, brands face an array of choices for branded content -- from cooking shows to healthy eating, fitness to balancing your life, reality shows to scripted comedy. It's also a challenge to choose which entity will be your partner: cable networks, film studios, portals, online communities, video ad networks, online celebrities or independent producers? -
The Root to CES: Content
Beet.tv
Paul Kontonis, Chairman of the International Academy of Web Television and VP/Group Director, Brand Content, The Third Act at Digitas, is interviews by Andy Plesser, editor of Beet.tv, about content at CES.
Courses
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Advertising
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Advertising
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Cognitive Psychology
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Macro Economics
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Macroeconomics
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Micro Economics
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Microeconomics
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Psychobiology
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Spanish
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psychobiology
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Projects
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Samsung Galaxy SII integration with Freddie Wong
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To launch the Samsung Galaxy SII, I brought in Freddie Wong to create an amazing video demonstrating the video creation capabilities of the phone while making the phone cool to its target audience.
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Honors & Awards
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2019 Movers and Shakers - Leader
The Social Shake-Up
Movers and Shakers Award honorees are industry thought leaders in the use of social media for their brand or client. https://www.socialshakeupshow.com/2019-movers-and-shakers-winners/
Languages
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English
Native or bilingual proficiency
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Greek
Native or bilingual proficiency
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Spanish
Limited working proficiency
Organizations
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Cosmopolitan Junior Soccer League
1st Vice President
- PresentSince 1933, the Cosmopolitan Junior Soccer League is New York City's most recognized and accomplished youth soccer league. The CJSL is part of the USYSA and ENYYSA and our clubs play locally with in the metro area, in competitive divisions from U8-U19 and a U7 Co-Ed Developmental League.
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Global Online Video Association
President
-Founded in 2014, the Global Online Video Association (GOVA) is an industry-funded nonprofit corporation that advocates and supports the advertising, licensing, production, distribution and overall business interests of its member companies to accelerate growth in the online video industry.
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International Academy of Web Television
Chairman of the Board
-In March 2011, Paul Kontonis was elected to the Board of Directors of the International Academy of Web Television by its members and then elected to be the Chairman by the Board of Directors. As Chairman of the IAWTV, Paul Kontonis is the visionary leader of the organization and evangelist for the web television industry. The IAWTV is an independent nonprofit organization founded to promote and recognize excellence in original online programming and is the leading professional organization for…
In March 2011, Paul Kontonis was elected to the Board of Directors of the International Academy of Web Television by its members and then elected to be the Chairman by the Board of Directors. As Chairman of the IAWTV, Paul Kontonis is the visionary leader of the organization and evangelist for the web television industry. The IAWTV is an independent nonprofit organization founded to promote and recognize excellence in original online programming and is the leading professional organization for web series creators, talent, producers, distributors, networks, technology companies and more.
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