About
DonorVoice, DVCanvass and The Agitator use behavioral science to make fundraising better.…
Articles by Kevin
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How Do You Reduce Monthly Giving Cancellations and Build Supporter Relationships?
How Do You Reduce Monthly Giving Cancellations and Build Supporter Relationships?
By Kevin Schulman
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Four Issues That Get In the Way of Fixing Donor Churn
Four Issues That Get In the Way of Fixing Donor Churn
By Kevin Schulman
Activity
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Activists Aren't Donors, Even If They Donate Activists and donors are different. And while activists often donate that initial act of activism (e.g.…
Activists Aren't Donors, Even If They Donate Activists and donors are different. And while activists often donate that initial act of activism (e.g.…
Shared by Kevin Schulman
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Don't Make Persuasion Even Harder Than It Already Is Jack Trout was a TV ad man who helped pioneer the brand positioning concept and famously…
Don't Make Persuasion Even Harder Than It Already Is Jack Trout was a TV ad man who helped pioneer the brand positioning concept and famously…
Shared by Kevin Schulman
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From Talk to Action: The ROI of Measuring Donor Experience You can talk about donor experience but unless you're regularly measuring it, that's all…
From Talk to Action: The ROI of Measuring Donor Experience You can talk about donor experience but unless you're regularly measuring it, that's all…
Shared by Kevin Schulman
Experience
Education
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University of Michigan/Maryland Joint Program in Survey Methodology
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What's Better, Ambiguous or Clear? Do you prefer noisy and ambiguous or clear and explicit? Doubt anyone says say the former but the sector…
What's Better, Ambiguous or Clear? Do you prefer noisy and ambiguous or clear and explicit? Doubt anyone says say the former but the sector…
Shared by Kevin Schulman
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Recently, I had the pleasure of meeting Kevin Schulman and Kiki Koutmeridou, who introduced me to Donor Voice's unique approach to behavioral…
Recently, I had the pleasure of meeting Kevin Schulman and Kiki Koutmeridou, who introduced me to Donor Voice's unique approach to behavioral…
Liked by Kevin Schulman
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Why do people give and is it the same answer for everybody? Kiki Koutmeridou and I will be answering these two questions and showing how to apply…
Why do people give and is it the same answer for everybody? Kiki Koutmeridou and I will be answering these two questions and showing how to apply…
Shared by Kevin Schulman
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