About
C-suite company and business leader, CRO, and senior media and advertising executive with…
Activity
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Looking forward to attending Advertising Week this week. Great panel and speakers. Let’s connect and on Retail Media, Location Based Marketing…
Looking forward to attending Advertising Week this week. Great panel and speakers. Let’s connect and on Retail Media, Location Based Marketing…
Liked by Katy Loria
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Local, Local, Local, Local. It matters. It impacts. It improves brands’ ROI. This was a fun interview to discuss the power of local broadcast and the…
Local, Local, Local, Local. It matters. It impacts. It improves brands’ ROI. This was a fun interview to discuss the power of local broadcast and the…
Liked by Katy Loria
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Local broadcast remains a powerful tool for advertisers. Thank you MarTech Series for giving me the platform to share my thoughts about this…
Local broadcast remains a powerful tool for advertisers. Thank you MarTech Series for giving me the platform to share my thoughts about this…
Liked by Katy Loria
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Chair Of The Board Of Directors
The Picture House Regional Film Center
- Present 9 years
Arts and Culture
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Member Board Of Directors
Cinema Advertising Council (CAC)
- 8 years
Arts and Culture
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Member Board Of Directors
Pelham Childrens Center
Education
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Volunteer
County Harvest
Poverty Alleviation
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Organizations
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Executive Forum
Member
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Cinema Advertising Council
President & Chairman
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Chief
member
More activity by Katy
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Come by and see us this Monday, 330p at Adweek NYC (Media Stage / Future of TV track)- we’ll be chatting about how advertisers and their agencies can…
Come by and see us this Monday, 330p at Adweek NYC (Media Stage / Future of TV track)- we’ll be chatting about how advertisers and their agencies can…
Liked by Katy Loria
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Excited for the opportunity to join this panel next week with Kerry Flynn Michael Laband Michael Scott and Sean Muzzy.
Excited for the opportunity to join this panel next week with Kerry Flynn Michael Laband Michael Scott and Sean Muzzy.
Liked by Katy Loria
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We're bringing Bikini Bottom to the surface like never before! Paramount and The Wendy's Company are teaming up to celebrate 25 years of "SpongeBob…
We're bringing Bikini Bottom to the surface like never before! Paramount and The Wendy's Company are teaming up to celebrate 25 years of "SpongeBob…
Liked by Katy Loria
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Stop the shouting. Lower the temperature. Do the Diet Dew.
Stop the shouting. Lower the temperature. Do the Diet Dew.
Liked by Katy Loria
Explore more posts
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Mallory Armstrong
What could be more fun than building better cross screen audience experiences when you're in Ad Tech? Building with partners like eBay who was one of our first partners to embrace Yahoo Advertising's new Unified TV Audiences, a unique blend of viewership data to deliver better scale that drives outcomes. Read more about how they achieved not only higher reach, but more qualified consumers beating benchmarks for key KPIs. https://lnkd.in/gxsk8hS5
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Marty Kahnle
As legacy media and retail media converge through strategic alliances between behemoths like Disney, NBCUniversal, Walmart, and Instacart, the landscape of digital advertising undergoes a profound transformation. This integration not only capitalizes on the expansive reach of CTV but also harnesses the granular targeting capabilities of retail media, signaling a shift towards more personalized and effective ad campaigns. It reflects a strategic response to evolving consumer behavior and market dynamics, where data-driven insights drive the alignment of content and commerce.
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Cliff Campeau, MBA, PCM®
Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.
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Jo Kinsella
The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising
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