Katie Williams

The healthcare industry is at the cusp of significant change, finally recognizing that its traditional approach is not working for women. New models, new concepts, and new technology tools are capturing the attention of consumers and attracting investment resources, and it’s certainly exciting to see the development of this sector of healthcare. Dive into this new approach in our new WD Partners Health Wellness Practice Wayfind article! #womenshealth #retailhealth #wellness #healthcare HealthSpaces HLTH USA OhioHealth Kindbody Tia Midi Health Herself Health Unified Women's Healthcare Maven Clinic

43

2 Comments

Realizing true omnichannel strategy is the future of showing up consistently for consumers, but how can we deliver on this promise for health brands?   I discussed this, as well as the complexities that arise for health audiences in this space, at the Doceree roundtable at Cannes Lions International Festival of Creativity. Thanks to Steve Madden for the thoughtful discussion and check out key takeaways from the discussion here:

47

I’m excited about what the future of retail media means for our media tech clients but also for marketing leaders in general. BCG does a great job outlining why CMOs will want to increase retail media spend—and how RMNs need to step up their game to help them justify greater investment. If we are to believe analyst projections of $100 billion in U.S. retail media spend over the next 2-3 years, it seems many of the items on BCG’s RMN “to-do” list need to happen, especially: - Offering a more seamless customer experience across online and in-store to boost performance across the full consumer journey - Providing more and more data and actionable reports to enhance transparency, insight, targeting, and personalization - Deepening relationships to deliver increasingly tailored media solutions that are unique to each advertiser and its consumers - Achieving a level of sophistication that matches—or at least approaches—the performance, scale, and precision of leading digital ad platforms like Google and Meta (e.g., as Amazon has done) https://lnkd.in/gKJ53T-x

13

Exploring new horizons in the consumer goods industry is key to revitalizing its remarkable growth from the 2000s. In the 3rd edition of our State of CPG report, Jessica Moulton, @pavlosExarchos, and @WarrenTeichner dive into the four megatrends shaping topline growth and how companies can enhance their value creation models for the future. Read more here: https://lnkd.in/epKZjrAY

1

The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

1

“Trust your gut instinct, it won’t lead you astray. There is much research to suggest that a gut instinct is the by-product of what is going on in your brain. So let it be a superpower – fuel your brain with interesting and diverse points of view, observations and content. Then make sure you listen to your gut when it is giving you direction.”    Couldn’t agree more Katie Rigg-Smith – do check out Katie's insightful interview with B&T.

26

3 Comments

Influencer marketing isn’t just a trend; it’s a powerful tool in pharma. Here’s why it’s so impactful: For Patients: Influencers simplify complex medical info and provide emotional support. For Caregivers: They foster a sense of community and share important resources. For HCPs: Influencers offer insights that help improve patient-centered care. This strategy increases awareness, builds trust, and amplifies reach, helping more people get the support they need.

3