Kathy Risch

“Kathy and I worked closely together for 2 years on Bud Light to understand the consumer needs and the right way to build messaging on the product that resonate across creative communication - Kathy always brought the most amazing insight to communication plans and understanding what people thought about Bud Light. Beyond that, what always impressed me about Kathy was her leadership style - she was able to thrive and excel in difficult situations and ambiguity. On a brand that contributed ~60% of the overall profit of the largest market for beer in the world in a global company you wind up with many stakeholders and voices. Kathy was always able to navigate that environment effectively and deliver her view clearly. You're lucky if you have the chance to work on one of Kathy's teams.”

“Kathy is a passionate and inspiring insights leader and thought partner, highly skilled in understanding and truly connecting with consumers. While at Anheuser-Busch, she consistently delivered outstanding results that elevated major campaigns from good to great. I truly enjoyed working with Kathy and have the utmost confidence in her abilities. ”