Kaitlyn Paris

The Premier Event For Whiskey Investing March 20-21, 2025 Louisville, KY Whiskey has transformed from a niche collectible to a mainstream alternative asset, attracting a diverse range of investors seeking portfolio diversification. Unlike traditional investments, whiskey barrels offer tangible value and have consistently appreciated over time. The increasing availability of whiskey investment products simplifies the process of adding whiskey to portfolios, providing a hedge against market volatility. Advances in transparency and security, such as blockchain technology, ensure the authenticity and accurate tracking of cask holdings. As the investment landscape evolves, whiskey emerges as a compelling option for those seeking diversification, cultural significance, and potential growth. https://caskfest.com/

2

Does your brand have its day in the calendar? 📆 Nationwide launch campaigns like this can boost sales and help you build a loyal customer base that looks forward to your day each year. It's great because: ✨ It engages both sides of your customer base, your trade accounts and the end consumer 🔦 You can shine a spotlight on your trade customers using a map of where your super special edition products will be 🗺️ This helps your end consumers find their local spot, get involved and feel like they are part of something special If you're on Sellar and would like tips on how to use pre-orders in your campaigns send me a DM 💬

6

1 Comment

🚀 Do you know how to maximize your creativity in the marketing world? You can achieve this with just one word: references. 💡 That's right! Knowing the best creative work that is moving in the field can serve as inspiration to create functional wonders that allow you to achieve that goal you have in mind. And what better place to see the best references than the Cannes Lions International Festival of Creativity? This year, this festival has impressed us with innovative campaigns that have redefined advertising limits. Among the outstanding winners, one of the most impressive was the Coors Light campaign: Coors Light Out. 👉 The idea for this campaign came after in a baseball game, Shohei Ohtani, one of the best players in history, hit a ball into a large digital advertisement for Coors Light, leaving a black square of fused pixels. This incident went viral, and Coors Light knew how to take advantage of the notoriety by launching a special edition of cans with the iconic black square. They also integrated this element into their outdoor campaigns and on the stadium screens during the next Angels game. A stroke of genius in creativity and opportunity! 🎨✨ Here we leave you the campaign video so you can appreciate this great idea that positioned itself as one of the outstanding campaigns of the festival. Also, if you want to see the complete list of winners, you can do so here: https://lnkd.in/eT8SrTrB. What did you think of this campaign? 🤔 Do you think it is important to take advantage of this type of situation with a brand to enhance its notoriety? Tell us in the comments! Don't forget to follow us to continue discovering incredible campaigns that will help you unleash all your creativity. #PrimitiveAgency #CannesLions #Creativity #InnovativeAdvertising #CoorsLight #ShoheiOhtani #Marketing

3

Are you using AI in the wine and spirits industry? I’m not seeing much from my perspective. In web dev, it’s all over the place. Here’s a small sample of how I’ll be using it in the near future: Market Insights: AI analyzes consumer data to identify trends, preferences, and buying behaviors. This helps me tailor our products and marketing strategies to meet the evolving demands of our customers. Supply Chain Optimization: AI is streamlining logistics by predicting demand, optimizing inventory levels, and improving distribution routes. This reduces costs and ensures that products reach customers efficiently. Not the best with data analysis? There’s a gpt for that. Stay ahead of the curve.

4

This is a great story.... The good and the ugly part about investors. I think investors who decides to fire the founder are selfish and wicked. They often end up losing in the end cuz the company no longer has a visionary leader. I bet Ben's first investors are not part of olipop success. No matter how someone tries to block you from advancing your career or reaching your goals. There's one thing they can never take away from you. Your smart brain. If plan A doesn't work, you got 24 more alphabets to go through. Never give up on your dreams. Choose wisely those whom you desire to work with. To avoid future headaches. #beverage #cpg #founders #entrepreneur

3

There was some big beer news this week if you missed it. Tilray Brands added 4 Craft Brands via purchase from Miller Coors. This is about a year after buying 8 brands from AB InBev and bringing the total portfolio up to 20. This will land them around #4 in volume of craft brewers. There's a few things to watch that have my attention. 1. Does this move accidently challenge the previously acquired Shock Top? MC specifically says that this unloading frees them up to focus on brands like Blue Moon - the most direct competitor to Shock Top. “We have big plans to lean into above premium starting this year into next with a clear set of strategic priorities – from strengthening the core of Blue Moon and growing aggressively with new drinkers with Blue Moon Light and Blue Moon Non-Alc,” St. Jacques wrote. 2. This adds production capabilities around the country. That feeds the narrative that Tilray is building a massive beverage platform starting with beer and ultimately moving to Cannabis when the time is right. 3. Tilray's strategy with the previous brands was to crash threw a tidal wave of new products and see what happens. I imagine you'll quickly see the same from these 4. I don't see a lot of brand building happening though, and the pace of change is creating some really opaque brand positions when consumers need clarity more than ever. I think this plan has short term benefits, but long term detriments - maybe that's the point?

11

1 Comment

INCOMING VAGUE RANT/UNPOPULAR OPINION/HOT TAKE: Your Harvard BA (in subjects completely unrelated) does NOT make you an expert in CPG. Know-it-all, self-righteous "grandstanding" on LinkedIn is utterly insufferable. You *actually* know next-to-nothing in terms of the potential lifetime it takes to Master the CPG business and who even knows if that's possible, or who has done this *NOT* off the backs of human beings (all of "The -Isms") or at the expense of our planet (Industrial Revolution). Simply put: STFU if your CPG product is only about 5-6 years old. Let's see if your brand makes it to the 10-year mark. Chances are you've also probably never cleaned a toilet or folded a lick of laundry in your life. I can't stand the privilege on here sometimes.

7

6 Comments

🎉🍸 Exciting News for your Brands! 🍸🎉 Are you searching for the perfect National Sampling & Field Marketing Agency to elevate your brand? Look no further! Brand Activate is here to make your spirits soar! 🚀 👩‍💼 As a proudly women-owned and operated agency, we understand the importance of authentic connections and meaningful engagement. Our team brings a fresh perspective to the table, ensuring your brand stands out in a crowded market. 💰 With some of the highest ROI and conversion rates in the industry, partnering with Brand Activate guarantees you a return on your investment that will exceed your expectations. We don't just meet targets; we exceed them! ✨ Whether it's launching a new product, expanding your market reach, or boosting brand visibility, we tailor our strategies to suit your unique goals and objectives. Our innovative approach ensures maximum impact and memorable experiences for your consumers. Ready to take your brand to the next level? Let's raise a toast to success together! 🥂 Contact us today to learn more about how Brand Activate can help your spirit brand shine! ✨ #BrandActivate #SpiritsSimplified #RaiseTheBar 🌟

18

2 Comments