“Very few professionals like J.W. Cannon exist in any field, much less the sport business industry. He and I connected via Twitter in 2009. Since then, we have shared a great deal of professional knowledge (particularly him with me), and I've grown to admire and respect him tremendously. J.W. keeps his finger on the pulse of the sport industry constantly and shows brilliant insight into past, current, and future trends as few others can do. Beyond his normal job, he's gone out of his way to make #sbchat an invaluable source of knowledge, networking forum, and idea exchange for sport business professionals around the world. Because of this, I've been able to connect with several other individuals in the sport industry, as have my students. J.W. has also extended professional courtesy to me and my students in several ways offline. He has answered numerous questions I've posed to him, informed me of job and internship postings, and even provided direct feedback to my students regarding work on their projects for my courses. Frankly, it's hard for me to imagine Twitter or the sport industry without J.W. and #sbchat. His wit and wisdom keep us followers entertained and informed, and his selfless nature have directly contributed to the betterment of many individuals like me and the sport business industry as a whole. I cannot thank or recommend him enough. ”
About
Hey there! I'm all about thinking outside the box and getting things done in new…
Contributions
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How do you personalize event marketing for more engagement and loyalty?
I always encouraged my teams to look at events as a customer journey from pre-event through the follow-up. Consider all of the touch points that you interact with a customer, and use that as an opportunity to personalize the experience — the invitation, when they get to the airport, when they check in, the follow-up, etc. How you interact with them at the event itself is just the basics, and just one part of the entirety of the experience.
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How can you improve your CSR benefits with customer feedback?
Keep customers informed about the changes and improvements you've made as a result of their feedback, and show how their input has influenced your CSR efforts. And don’t just share information about your initiatives and future goals with them, but be intentional and transparent about your actions, impact and progress.
Activity
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We are looking for 2 Client Success Managers to join and impact our Corp Biz Dev team's future. Please apply below or DM with any referrals who may…
We are looking for 2 Client Success Managers to join and impact our Corp Biz Dev team's future. Please apply below or DM with any referrals who may…
Liked by J.W. Cannon
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It’s all about the kids! Dribble for Victory Over Cancer at Duke University raised critical funds this weekend for pediatric cancer research. Thank…
It’s all about the kids! Dribble for Victory Over Cancer at Duke University raised critical funds this weekend for pediatric cancer research. Thank…
Liked by J.W. Cannon
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MLB Post Season is off to a fun start with a number of Playfly Sports partners! Taking in a game back in my home town. Go Os! #playflysports
MLB Post Season is off to a fun start with a number of Playfly Sports partners! Taking in a game back in my home town. Go Os! #playflysports
Liked by J.W. Cannon
Experience
Education
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James Madison University
Activities and Societies: Founding father of Zeta Theta chapter of Kappa Alpha Order (social fraternity), Intramural Site Manager at University Recreation, Varsity Baseball
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Activities and Societies: Varsity Baseball, Varsity Football, Varsity Basketball, DECA, Physics Club, German Club
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Publications
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Introduction - College Sports Traditions by Stan Beck
Stan Beck
Traditions. We all have them. It can be what a family does for a holiday meal, or it can be how you choose to celebrate your birthday, or the birthday of others. Or it can even be a ritual that you do before any event that is special to you. Traditions. The actions which bind us together. We all have them.
The second book in a series. Five-hundred-plus College Sports Traditions from over 350 schools / colleges of all sizes. Traditions are included for every collegiate sport, and both…Traditions. We all have them. It can be what a family does for a holiday meal, or it can be how you choose to celebrate your birthday, or the birthday of others. Or it can even be a ritual that you do before any event that is special to you. Traditions. The actions which bind us together. We all have them.
The second book in a series. Five-hundred-plus College Sports Traditions from over 350 schools / colleges of all sizes. Traditions are included for every collegiate sport, and both genders.Other authorsSee publication -
Textbook Contributor - Selling in the Sport Industry by David Pierce, Nels Popp and Chad McEvoy
Kendall Hunt
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics…With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process. -
Foreward - The Corporate Sponsorship Toolkit by Kim Skildum-Reid
Freya Press
Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand. This comprehensive manual for corporate sponsorship will guide you through the mindset…
Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand. This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people’s event experiences and nurture your connection with those target markets, building preference, loyalty, and advocacy for real impact on your bottom line. This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources—many of which are also provided on the included CD-ROM—to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.
Other authorsSee publication -
Textbook Contributor - Marketing for Sport Business Success by Bonnie Parkhouse, Brian Turner and Kimberly Miloch
Kendall Hunt
The field of sport marketing is growing….
The sports market in North America was worth $60.5 billion in 2014 and is expected to reach $73.5 billion by 2019. (Forbes)
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.Other authorsSee publication
Projects
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GSIC | Georgia Sports Innovation Coalition
Honors & Awards
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2023 Cynopsis Sports Media Awards Judge
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2022 Cynopsis Sports Media Awards Judge
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Panelist - 2021 Beyond Sport United Global Conference
Beyond Sport
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2021 Reggie Awards Judge - Sports and Entertainment
Association of National Advertisers
https://www.reggieawards.org/
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Team Marketing Report's Top Twitterers 2020
Team Marketing Report
One of 138 recognized by the publication as a top Twitter account in #sportsbiz. https://teammarketing.com/tmrs-top-twitterers/
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2019-20 American Cancer Society Leadership Institute
American Cancer Society
Graduate of leadership development program offered to top 10% of leadership at ACS
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2018 Sports Technology Awards Judge
Sports Technology Awards
An internationally-recognized mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport worldwide.
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James Madison University Hart School of Hospitality, Sport and Recreation Management Hall of Fame
James Madison University Hart School of Hospitality, Sport and Recreation Management
http://www.jmu.edu/news/hartschool/2017/11-15-jw-cannon-inducted-into-hart-school-hall-of-fame.shtml
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Panelist - Minor League Baseball Promotional Seminar
Minor League Baseball
Hundreds of executives from all levels of sport will come together at one of the industry's most prolific idea-exchange forums. Attendees will also have the chance to network and socialize, meet with companies who provide relevant products and services and give back to the local community.
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Sports: Who To Follow In 2017?
Digital Sports Desk
http://www.digitalsportsdesk.com/sports-biz/sports-opinion-follow-2017/
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The Top 50 Must-Follow #SportsBiz Twitter Accounts Of 2016
Forbes Magazine
http://www.forbes.com/sites/maurybrown/2016/12/28/the-top-50-must-follow-sports-biz-twitter-accounts-of-2016/#336516164523
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Panelist - SportsBusiness Journal Sports Marketing Symposium
SportsBusiness Journal
Since 2003, the symposium has studied the marketing plans and results of some of the most active brands in sports.
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Keynote Speaker/Presenter
Sports Fan Summit
The Sports Fan Summit (Australia) recruits elite international and national sport marketers from some of the best competitions, clubs and teams in the world. These speakers will present across a range of fan-centric topics. All sessions have been specifically developed to enhance learning and every speaker has been chosen for his or her ability to interact with the audience and to provide delegates with key takeaways and insights.
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2016 Atlanta ADDY Awards - UPS College Football Towns
Atlanta Ad Club
SILVER: Social Media - Multiple Platforms
SILVER: Integrated Advertising Campaign - Regional/National B2B
BRONZE: Internet Commercial
BRONZE: Internet Commercial Campaign
BRONZE: Film/Video/Sound Branded Content - More Than :60 -
The Top 50 Must-Follow Sports Business Twitter Accounts Of 2015
Forbes Magazine
http://www.forbes.com/sites/maurybrown/2015/12/21/the-forbes-top-50-must-follow-sports-business-twitter-accounts/
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Speaker/Presenter - Green Sports Alliance Summit
Green Sports Alliance
The annual Green Sports Alliance Summit is the largest and most influential gathering for the sports community to unite around sustainability. The event brings together hundreds of industry stakeholders to learn and share better practices and the latest innovations in greening operations, advancing the supply chain and engaging fans.
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Speaker/Presenter - Green Sports Alliance Summit
Green Sports Alliance
The annual Green Sports Alliance Summit is the largest and most influential gathering for the sports community to unite around sustainability. The event brings together hundreds of industry stakeholders to learn and share better practices and the latest innovations in greening operations, advancing the supply chain and engaging fans.
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Panelist - SportsBusiness Journal Intercollegiate Athletic Forum
SportsBusiness Journal
A "must attend" event since 2002 for anyone involved in the business of college sports, the Intercollegiate Athletics Forum provides an "insider’s view" by offering firsthand insights from those directly shaping the future of intercollegiate athletics. The Forum’s speaker faculty consists of top industry executives who are on the front lines of college sports business, tackling the critical issues, negotiating the unprecedented deals and making the decisions that drive growth.
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The Top 100 Must-Follow Sports Business Twitter Accounts Of 2014
Forbes Magazine
http://www.forbes.com/sites/maurybrown/2014/12/08/the-top-100-must-follow-sports-business-twitter-accounts-of-2014/
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2011 Best Sports Business Twitter Account
The Business of Sports
http://www.thebusinessofsports.com/2011/05/23/winners-of-the-2011-the-business-of-sports-awards/
Recommendations received
40 people have recommended J.W.
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