Juha Herranen

Thank you, Kristina Monllos of Digiday for including AAR Partners' comments in your latest article, "Why holding companies are taking a ‘platform’ approach to pitch more cohesively." ..."Holding companies are looking to appeal to marketers with simplification by providing “a comprehensive solution to the marketer by offering a holding company solution,” explained Lisa Colantuono, president of search consultancy AAR Partners, who added that while this trend has been ongoing, “it’s [now] one level deeper; everybody is certainly pushing for efficiency.” For the full read, click below. 👇 #agency #brand #marketer #newbusiness

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Multichannel marketing remains a challenge: Here’s what the numbers say https://lnkd.in/eZAgXXP2 Marketing Dive Sara Karlovitch, M.P.P. with Ascend2 research.

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We've seen an uptick in RFPs regarding lapsed users/consumers where the goal is to recast the value equation to reignite engagement with the brand. And it has us wondering....is this a sign of the times?!?! Is this a symptom of consumers being squeezed for far too long by escalating prices, with more and more purchases being moved to the want (vs. need) category? Is this evidence of the increasingly fragile state of consumer-brand relationships, where loyalty must be steadfastly nurtured, or it will languish? YES and YES!  Also, these headwinds aren't dying down given market conditions, so… How are you working to inspire delight for your customers with EVERY interaction? How are you emotionally satisfying brand fans TODAY, so that they remain passionate about that NEXT purchase or visit? Stay diligent, my friends! #consumerfirst #empathy

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CMSWire has some great insights into #marketing trends in 2024! Here are a few key takeaways that resonate with me: ◽️ #AI technologies continue to transform content marketing and personalization, enabling marketers to deliver hyper-personalized experiences and drive more engagement. ◽️ Self-serve ad platforms offer us the autonomy to tailor campaigns and optimize #performance in real-time. It's all about taking charge and delivering measurable results at scale. Embracing these trends can position marketers to drive more of the outcomes that matter to their business. Read more below!

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